Welcome back to The Perks of Being Moody! In this episode, I take you behind the scenes of how I launched my very own fragrance brand — right here in Australia.

Whether you're dreaming of creating your own perfume line or just curious about how a scent goes from idea to bottle, this episode is packed with practical advice, real stories, and honest lessons.

I cover everything from:

• The spark that started it all

• Branding, design, and supplier outreach

• Registering your business and staying compliant

• Scent development and packaging tips

• Budgeting, price points, and negotiating with suppliers

• Marketing strategies and distribution

• Mistakes I made (so you don’t have to)

  
  

Plus, I share tips for building a clean, non-toxic fragrance line and how to use storytelling to stand out in a crowded market.

Interested in launching your own brand? I’m offering 1-on-1 consulting for those ready to get serious. DM me or email to get started.

📢 Don’t forget to follow, leave a review, and share this with someone who's ready to make their dream scent a reality.

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🔗 Connect with me:
Instagram: @theperksofbeingmoody
Email: moody@luxorelixirs.com.au

In this very first episode, Moody sets the stage for what this podcast is all about—raw, unfiltered stories about building side hustles, chasing freedom, and betting on yourself.

No fluff. No fake wins. Just real talk about the ups, the downs, and everything in between.