Search is changing. Data is disappearing. Attribution is harder than ever. So what's a marketer actually supposed to control?

In this episode, Dave Yovanno sits down with Nick Wedewer, VP of Growth Marketing at Hims & Hers. Nick shares how he's learned to focus on what's controllable amid constant disruption in partnership marketing, from becoming an expert in one channel early in his career, to building measurement models that triangulate across data sources instead of chasing certainty that no longer exists. He and Dave dig into how growth partnerships create trust when first-party data disappears, why authenticity with creators is non-negotiable, and how generative AI is upending discovery itself. Nick closes with his take on where the marketing job is headed and why doubling down on creative judgment and real human trust may be the most durable strategy when the ground moves beneath you.

This podcast episode was produced by Quill.

Authentic. Lo-fi. And at scale. Today's algorithms demand it all from your ad creatives—so, how do you keep up without burning your team out?

In this episode, Todd Crawford sits down with Mal Chia, Managing Director & Co-Founder at Ecom Nation, to unpack a creative strategy most brands are sleeping on: hiring UGC creators purely as content producers. With Meta's shift away from manual audience targeting, creative is now doing the heavy lifting — leaving brands with a need for good content, and lots of it.

Ready to take advantage of this shift, Mal shares exactly how to work with creators to build a valuable content engine. From budgets and briefings to splicing and testing content, Mal walks through how this function should actually work inside your organization.

If you're still relying on a handful of big creators to carry your ad creatives, this episode offers a new strategy… and the playbook to execute it.

This podcast episode was produced by Quill.

A People.com feature drives $10,000+ in 24 hours on a $6 product… A moment that sparked a career pivot, a new discipline, and a fresh way of thinking about how brands earn attention and revenue simultaneously.

In this episode, Todd Crawford sits down with Kaila O'Connor, Founder of KMO HAUS, to unpack the rise of Growth PR, a hybrid of public relations and affiliate marketing, reshaping how brands get discovered. Drawing on a decade in B2B PR before crossing into affiliate, Kaila shares how to pitch commerce editors like investors, why articles can become compounding revenue assets, and how flexible commission structures unlock premium brand placements and impressive growth. From how AI is reshaping search to why the best people in this industry never stop being students, Kaila and Todd reflect on why the future may still rely on the tools of the past.

This podcast episode was produced by Quill.