The Part of the Conference That Isn't on the Schedule
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The Part of the Conference That Isn't on the Schedule
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In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why attending in-person podiatry conferences matters beyond earning CME, arguing that the real value comes from hallway and dinner conversations, benchmarking your practice against peers, and building relationships that lead to better clinical and business decisions.
Jim shares insights from the APMA National Conference, emphasizing that the visible cost of attending often outweighs the “invisible” long-term cost of skipping, including missing what colleagues are charging, solving problems others have already solved, and falling behind on new standards like shockwave. They cover how conferences reduce owner isolation, how hiring associates often starts years before a job ad through networking, and why you should go with a plan, connect with strangers, and follow up within seven days to make the trip pay off.
✉️ Contact: jim@podiatrygrowth.com