The Part That Listeners Didn't Skip: Why This Tea Founder Refuses to Buy Anything He Hasn't Tasted at the Farm - from our conversation with Sergey Shevelev, Founder Moychay International
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The Part That Listeners Didn't Skip: Why This Tea Founder Refuses to Buy Anything He Hasn't Tasted at the Farm - from our conversation with Sergey Shevelev, Founder Moychay International
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Sergey Shevelev learned Chinese so he could skip the middleman. Before smartphones, he communicated with his first tea supplier through broken English and clunky translation software. Then he went further. He left the markets behind and went straight to the farms, the fields, the forests. His rule is simple: he only buys tea he has tasted himself at the factory. Today he works with 25 to 30 farmers growing wild tea from plantations left unfertilized for decades, some from trees over a thousand years old. With Sergey, founder of Moychay International, we cover what quality really means, why clean soil comes first, and why the right technologist makes or breaks a product. In 13 min you learn how sourcing at origin builds a tea brand worth trusting.Listen to the full conversation here.