Sophie Attwood dives into a brand that has become synonymous with modern wellbeing. Not in a lofty, idealistic way, but in a way that truly meets people where they are.
NEOM is the friend that reminds you to breathe. It's the scent that rewires your day. It's the philosophy that wellness doesn't have to be perfect. It just has to be real.
We're going to be talking to Nicola Elliott, the founder behind the NEOM movement. We're going to be chatting with her about how purpose shapes brand power, what it means to build with clarity, and why your 'why'
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