Today on The Owner Seat, host Albert Ramos, Fractional CFO of Stratego, breaks down how YourFitPrint is transforming local gyms into full health hubs and why this shift will define the next decade of boutique fitness.

Our guest Devon Baldino is the Executive Director of Vendor Relations & Women’s Health + Founding Board Member at YourFitPrint.

She’s building the partnerships that help gyms:

- Add 30% revenue-share without CapEx

- Offer GLP-1 + hormone care ethically

- Drive retention beyond class packs

- Compete against big-box & digital giants

- Future-proof against price-driven churn

If you own or operate a gym — this is a must-watch.

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💡 Fractional CFO Services for Fitness & Wellness Brands

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If you’re tired of razor-thin margins, staff churn, and depending on new members to stay alive…

It’s time to own more of the health journey your members already trust you with.

Hit play 👇

Take your seat back.

In this episode of The Owner Seat, Albert Ramos sits down with Beth Potter — Franchise Owner of True Movement®, former VP of Sales at Walla, and former Chief Experience Officer at Studio Grow.

Beth has spent over a decade inside the heart of boutique fitness — helping studios all over the world design businesses that actually scale and feel good to run. Today, she’s building her own chapter as a True Movement® franchise owner while writing openly about motherhood, identity, and leadership through Beth’s Journey Unfiltered.

This conversation is candid, human, and uncomfortably useful for any fitness or wellness owner trying to grow without burning themselves out.

• How boutique fitness is maturing — and what real leadership looks like in this next era
• Why culture, care, and connection will outperform clever marketing every time
• What Beth learned from Walla, Studio Grow, and global studio work — and why she chose ownership
• How motherhood, movement, and leadership intersect in ways most owners ignore
• What “a studio that scales” actually looks like in operations, team, and numbers

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($1M–$30M) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio.

👉 Book a CFO Strategy Call

If you want CFO-level clarity on your numbers:

https://calendly.com/albertramosjr-strategointel/youtube-podcast

Get the exact framework I use with owners and franchisors:

• 13-week cash flow structure
• Location-level unit economics
• Core KPI dashboard for studios
• Owner Seat finance rhythm you can actually run

🔗 Download the free Stratego CFO Playbook:

https://forms.gle/xt13aXZvTxBHbau36

The Owner Seat is where fitness, wellness & HALO owners talk cash flow, growth, and the messy middle.

New episodes every Monday & Friday at 8:00 AM CST.

• Subscribe to the channel: https://www.youtube.com/@TheOwnerSeatPodcast
• Binge past episodes: operator deep dives, franchise stories, and real P&L conversations

Get weekly breakdowns on:

• Fitness & wellness unit economics
• Cash flow and multi-location scaling
• AI-powered finance workflows for operators

🔗 Subscribe on LinkedIn:

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• Fractional CFO services (Stratego): https://www.StrategoIntel.com
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In this episode of Season 2 of The Owner Seat – formerly The Valisights Podcast – Fractional CFO Albert Ramos sits down with Travis Pomposello, a creative leader who’s lived multiple professional lives at the very top of media and then chose to completely redefine what success looks like.

Travis is the former Chief Creative Officer at Paramount Global, Co-Founder of EPIX, and Founder of Bella Vita Creative, where he scaled his agency past $5M+ in revenue serving clients like Netflix and Amazon. He’s also awarded more than $100M in contracts to agencies — so when he talks about what scales and what quietly kills a shop, it’s from both sides of the table.

But the real turning point is what happened after all of that: a near-death, flatline moment that forced him to confront burnout, identity, and what actually matters. Today, through the Creative Agency Accelerator and his mentorship work, Travis helps agency founders scale with systems instead of chaos, and build businesses that don’t destroy their health or relationships.

In this episode, we dig into:

• What 30+ years across MTV, Nickelodeon, Letterman, Discovery, EPIX, and Paramount taught Travis about storytelling and leadership
• The “quiet killers” of agency growth – and how to fix them before it’s too late
• The real playbook for going from $500K to $5M+ without burning every bridge (or yourself)
• How a flatline on an operating table changed his definition of success, ambition, and energy
• Why systems, not hustle, are the real driver of long-term creative growth
• How to protect creative integrity while chasing big contracts and big logos
• The mindset shift founders in their 40s and 50s need if they’re afraid to start over

If you’re an agency owner, studio founder, or creative leader trying to scale without losing your health or your voice, this conversation will hit home.

🔗 Work with Albert / Get the Playbook

Want to be on the show or explore working with Albert Ramos?

→ Book a CFO Strategy Call

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📘 Get the Stratego CFO Playbook

→ Download the free Stratego CFO Playbook for Fitness & Wellness Brands and see how Albert builds 13-week cash flow, unit economics, and AI-powered finance systems:

https://forms.gle/eJEEtCPdQ3tkWqb96

🌐 Connect with Albert

→ Connect on LinkedIn:

https://www.linkedin.com/in/albertramosjr/

→ Learn more about Fractional CFO services for fitness, wellness, HALO, and multi-location brands:

https://www.strategointel.com/

If you’re a $1M–$30M fitness, wellness, HALO, or multi-location operator and you’re serious about fixing cash flow, cleaning up QuickBooks, and getting real finance strategy (not just bookkeeping), this is where you plug in.

👤 About the Host – Albert Ramos

Albert Ramos is the Founder of Stratego Intel Consulting, a Fractional CFO firm built for fitness, wellness, HALO, and multi-location brands. He helps owners and finance leaders:

• Fix cash flow leaks with 13-week cash forecasts
• Clean up and rebuild their QuickBooks + finance stack
• Use AI to automate reporting and forecasting
• Build investor-ready financials for growth, M&A, and roll-ups

Albert has led $200M+ P&Ls, overseen 200+ locations, and managed 3,000+ employees across the fitness and wellness ecosystem — blending financial precision with AI so owners can scale without losing control of their numbers.