In this episode of The Owner Seat, Albert Ramos sits down with Michael Parrish — SVP of Client Development & Funding at Halotherapy Solutions, combat athlete, U.S. Military veteran, former SWAT team member, and operator of a high-performance training camp that prepared elite athletes and special forces candidates.

Michael doesn't come at halotherapy from a wellness trend angle. He comes at it from performance, pressure, and business reality — and he's now sitting across the table from fitness franchisors, franchisees, and multi-unit operators asking the hardest question in amenity expansion: does this actually make money?

If you're a fitness or wellness owner, franchisor, franchisee, or multi-unit operator trying to add high-value amenities without adding payroll complexity, broken economics, or chaos — this episode is required listening.

Because the operators winning right now aren't adding more services. They're adding the right services with the right throughput model behind them. And halotherapy — when structured correctly — is not a wellness amenity. It's a recurring revenue engine.

🔍 In this episode, we cover:

- The real operational and financial requirements for adding halotherapy to a fitness or wellness franchise — space, session design, staffing, and what "attendant-less" actually solves

- The 15-minute vs. 20-minute session model debate — which one wins for your location type and what it does to revenue per hour- How to structure halotherapy memberships so they scale without creating booking chaos or margin bleed

- Funding options that actually work when owners want to expand but capital is tight

-The silent killers of ROI after install — and the one non-negotiable rule for scaling amenities profitably

Work with Albert — Fractional CFO for Fitness, Wellness & Franchise Brands

I'm Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting. I help fitness, wellness, and franchise brands ($500K–$30M+) build 13-week cash visibility, standardize unit-level economics, create pricing and utilization models that hold up under growth, and scale with clarity — not chaos.

If you want CFO-level clarity as your business scales into its next era:👉 Book a CFO Strategy Call: https://calendly.com/albertramosjr-strategointel/youtube-podcast

📘 Free Resource — Stratego CFO Playbook (Fitness & Wellness)

Get the exact framework I use with franchisors, franchisees, and multi-unit operators — 13-week cash flow structure, location-level unit economics template, core KPI dashboard, and the Owner Seat weekly finance rhythm.

🔗 Download the free Stratego CFO Playbook: https://bit.ly/owner-seat-cfo-playbook

🎙 More from The Owner SeatThe Owner Seat is where fitness, wellness & HALO owners talk: cash flow, scaling, exits, amenity expansion, and the messy middle of franchise growth — without the fluff.

🗓 New episodes every Monday & Friday at 8:00 AM CST

▶ Subscribe: / @theownerseatpodcast

📧 Stay in the Owner Seat — Newsletter

Weekly breakdowns on fitness & wellness unit economics, cash flow and multi-location scaling, amenity ROI, and AI-powered finance workflows for owners and franchisors.

🔗 Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

🌐 Learn MoreFractional CFO services (Stratego): https://www.StrategoIntel.com

Connect with Albert on LinkedIn: https://www.linkedin.com/in/albertramosjr/

#halotherapy #fitnessbusiness #wellnessfranchise #franchisegrowth #recoverybusiness #boutiquefitnessowner #gymowner #fitnessfranchise #fractionalCFO #theownerseat #albertramos #businessgrowth #wellnessROI #franchisee #multiunitoperator