The Owlgorithm is live! We're breaking down the moments that defined 2025 and what they signal for the year ahead.

In today’s episode, Cultura Creative partners David Verjano and JC Perez unpack:

🎯 Marty Supreme’s Marketing Playbook — how hype, positioning, and cultural storytelling drove attention

📰 CNBC’s Rebrand — what changed, why now, and what it says about legacy media adapting

🔥 The Best & Worst Brand Moves of 2025 — standout wins, costly misses, and the patterns behind them

🔮 A Look Ahead to 2026 — emerging trends in branding, content, tech, and creativity worth watching

Plus, we open the floor for live Q&A and real-time discussion.

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The Owlgorithm is back for Episode 7 — and this week was stacked with brand and culture moments worth unpacking.

Here’s what we’re diving into:

🛍️ Shopify’s Black Friday dominance — massive numbers, shifting consumer behavior, and what this means for brands heading into 2026.

🎄 Holiday Ads 2025 — the best, the worst, and why brands keep treating December like the Super Bowl of emotional storytelling.

🤖 OpenAI testing ads? — what this means for creators, brands, and the future of AI-powered discovery.

🎧 Spotify Wrapped 2025 — the design, the data, the cultural chokehold, and how brands capitalize on Wrapped week.

💬 Open Floor Q&A — your questions, our takes.

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This week on The Owlgorithm, David Verjano and JC Perez break down two of the biggest brand stories of November:

💥 PepsiCo’s Rebrand — what changed, why they did it, and how legacy brands can reinvent themselves without losing their soul.

🏟️ Sports Brand Moneyball — new era of team partnerships, merch strategy, creator collabs, and why sports branding is operating like fashion labels now.

Plus, more culture-forward creative stories worth your attention:

🎨 Mamdani’s Campaign Identity — the political brand refresh that shattered traditional campaign design norms.

🤖 AI Ads & Creative Risks — from Coca-Cola’s glitchy AI holiday spot to the rise of machine-assisted storytelling.

💬 Open Floor Q&A — your questions, our takes.

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In this week’s episode of The Owlgorithm Live, Cultura Creative partners David Verjano and JC Perez unpack how the world of branding, creativity, and marketing is evolving faster than ever.

🦉We’re diving into:

🪦The Death of Search → how AI is killing SEO and birthing a new era of discovery-driven content.

🏀Sports Branding & Merch → the creative strategies turning teams into lifestyle brands.

👻Gushers Horror Film → a perfect case study in nostalgia marketing done weird and right.

🧟‍♀️Blumhouse’s Scary-Good Formula → lessons from the masters of low-budget, high-return storytelling.

Plus, we close with Q&A and live feedback on projects you suggest.

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In this week’s episode of The Owlgorithm, David Verjano & JC Perez break down the brand moves and creative lessons shaping the industry right now:

▪️Crisis Control in the Age of Influencers – how brands manage backlash when the faces of their campaigns go off-script.

▪️Sports Social Design Done Right – the teams and designers setting the bar for creative storytelling in sports.

▪️Domino’s Sonic & Packaging Refresh – what a pizza box and jingle can teach us about brand sensory strategy.

▪️Hooks Aren’t Just for Social – how strong ideas and storytelling structures keep audiences locked in across every medium.

▪️Plus, an open Q&A with the Cultura Creative team on branding, content, and campaign trends.

Tune in for sharp, culture-driven insights made for marketers, designers, and creative thinkers.

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Celebrity sodas. AI subway stunts. Retro sneaker collabs. A pizza giant remixing its iconic logo.

This week on The Owlgorithm 🦉 Live, Cultura Creative’s David Verjano & JC Perez unpack the brand strategies behind:

▪️Stiller’s Soda → nostalgia + humor as a launch formula.

▪️Claude, OpenAI & Friend → three AI campaigns, three different brand personalities.

▪️Reebok x Kodak & PlayStation → the sneaker brand’s nostalgia-fueled comeback attempt.

▪️Pizza Hut’s new logo → why evolution, not revolution, is sometimes the smartest design move.

Tune in for sharp insights on where business, creativity, and culture intersect.

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The feeds are buzzing—and we’re unpacking what’s catching our eye. On this episode of The Owlgorithm Live, Cultura Creative partners David Verjano and JC Perez dive into the latest in branding, creativity, and culture.

We’ll explore the Everything Protein trend taking over CPG, why the Micro-Community Era matters more than follower counts, and how Graza’s creative campaign proves packaging can be a marketing weapon. We’ll also break down the viral 1993 Burger King credit card clip and other technological misconceptions that teach us about tech and AI adoption today.

Want to chime in? Have a topic you want us to discuss? Drop a comment during the stream.

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Welcome to Episode 1 of The Owlgorithm 🦉—Cultura Creative Co.’s new live show and podcast where we break down the biggest moves in branding, marketing, and creativity.

In this first episode, we unpack:

1. Cracker Barrel Aftermath & Brand Response – How the legacy chain handled its latest PR storm.

2. Dude Wipes x Philadelphia Eagles “Tush Push” – A bold sports marketing play that’s stirring conversation.

3. Cheetos x Wednesday Addams – When snack food meets pop culture collab.

4. Sydney Sweeney Endorsements – The actress’s growing portfolio of brand deals and what it signals.

5. Creative AI Use Cases – Where artificial intelligence is reshaping campaigns and workflows.

6. Our Brand Identity Process – Cultura’s own playbook for building brands with purpose.

7. Session Coffee Roasters Brand Identity – Behind the scenes of a fresh identity we crafted.

8. Q&A Session – Audience questions, hot takes, and insights.

👉 Whether you’re a marketer, brand strategist, creative, or entrepreneur, this episode delivers insights you can apply to your own playbook.

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