『The Owlgorithm』のカバーアート

The Owlgorithm

The Owlgorithm

著者： Cultura Talks
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Welcome to Owlgorithm 🦉 — Cultura's deep dive into the world of branding, marketing, and creativity.


Here, we decode the strategies behind today’s most talked-about moves in culture and business:


🚀 Marketing Trends – breaking down the latest campaigns and social media plays shaping industries.


🎨 Branding Strategy – how top brands build identity, loyalty, and cultural impact.


💡 Creative Campaigns – standout ads, launches, and experiments that push boundaries.


🎙️ Behind the Scenes – Cultura’s own projects, insights, and lessons from the creative process.


📊 Business + Culture – where storytelling meets strategy, and creativity drives growth.


Whether you’re a marketer, entrepreneur, or creative, this playlist gives you tools, inspiration, and perspective to stay ahead of the curve.


👉 Join us as we unpack the Owlgorithm behind the campaigns shaping today’s culture and tomorrow’s brands.

Hosted on Acast. See acast.com/privacy for more information.

Cultura Media House マーケティング マーケティング・セールス 経済学
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  • The Death of Search, Gushers Horror, and Scary-Good Branding

    The Death of Search, Gushers Horror, and Scary-Good Branding
    2025/10/31

    In this week’s episode of The Owlgorithm Live, Cultura Creative partners David Verjano and JC Perez unpack how the world of branding, creativity, and marketing is evolving faster than ever.


    🦉We’re diving into:

    🪦The Death of Search → how AI is killing SEO and birthing a new era of discovery-driven content.


    🏀Sports Branding & Merch → the creative strategies turning teams into lifestyle brands.


    👻Gushers Horror Film → a perfect case study in nostalgia marketing done weird and right.


    🧟‍♀️Blumhouse’s Scary-Good Formula → lessons from the masters of low-budget, high-return storytelling.


    Plus, we close with Q&A and live feedback on projects you suggest.

    Hosted on Acast. See acast.com/privacy for more information.
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    1 時間 20 分
  • Brand Chaos, Design Wins & the Power of the Hook

    Brand Chaos, Design Wins & the Power of the Hook
    2025/10/17

    In this week’s episode of The Owlgorithm, David Verjano & JC Perez break down the brand moves and creative lessons shaping the industry right now:


    ▪️Crisis Control in the Age of Influencers – how brands manage backlash when the faces of their campaigns go off-script.


    ▪️Sports Social Design Done Right – the teams and designers setting the bar for creative storytelling in sports.


    ▪️Domino’s Sonic & Packaging Refresh – what a pizza box and jingle can teach us about brand sensory strategy.


    ▪️Hooks Aren’t Just for Social – how strong ideas and storytelling structures keep audiences locked in across every medium.


    ▪️Plus, an open Q&A with the Cultura Creative team on branding, content, and campaign trends.


    Tune in for sharp, culture-driven insights made for marketers, designers, and creative thinkers.



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    Hosted on Acast. See acast.com/privacy for more information.
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    1 時間 8 分
  • Soda, Sneakers, Pizza & AI: Brand Moves Shaping 2025

    Soda, Sneakers, Pizza & AI: Brand Moves Shaping 2025
    2025/10/03

    Celebrity sodas. AI subway stunts. Retro sneaker collabs. A pizza giant remixing its iconic logo.

    This week on The Owlgorithm 🦉 Live, Cultura Creative’s David Verjano & JC Perez unpack the brand strategies behind:


    ▪️Stiller’s Soda → nostalgia + humor as a launch formula.

    ▪️Claude, OpenAI & Friend → three AI campaigns, three different brand personalities.

    ▪️Reebok x Kodak & PlayStation → the sneaker brand’s nostalgia-fueled comeback attempt.

    ▪️Pizza Hut’s new logo → why evolution, not revolution, is sometimes the smartest design move.


    Tune in for sharp insights on where business, creativity, and culture intersect.


    Hosted on Acast. See acast.com/privacy for more information.
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    1 時間 12 分
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