Nobody was teaching us how to do it. We just figured it out—and Vince Del Monte was the one paving the path.

Before social media exploded. Before influencers were a thing. Before the fitness coaching space became saturated with copycats and hype… Vince was already 10 steps ahead.

He wasn’t just putting out fitness programs—he was building a real business. He helped birth the era of online fitness as we know it.

From Skinny Vinny to a 7-figure mentor, Vince is one of the most important figures in the digital fitness revolution. He brought structure, soul, and serious dollars to a wild frontier—and helped a generation of coaches, including myself, find their voice and build their legacy.

This episode is pure gold if you care about building something that lasts in a noisy world. Vince opens up about the real story behind No Nonsense Muscle Building, how affiliate marketing created an empire, and what the future looks like now with AI knocking at the door.

If you're feeling lost in today’s algorithm-choked online world, this conversation is the roadmap back to purpose, longevity, and doing it right.

Let’s dive in.

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Timestamps

00:00 - Introduction

06:27 - From distance runner to personal trainer to top gym salesman

09:55 - Discovering internet marketing and ebooks

12:30 - The birth of No-Nonsense Muscle Building

17:41 - His first years of internet marketing

24:45 - How he scaled through customer feedback and product layering

28:38 - Behind the scenes of early affiliate marketing

33:11 - When the affiliate game got cutthroat—and why Vince pivoted

36:11 - The pivot to branding and YouTube’s golden days

41:48 - How Vince is using AI to 10X his coaching productivity

44:56 - The 10/80/10 method to stay human while using AI

48:55 - Vince’s vision for personal AI coaches

50:41 - Why community and collaboration are irreplaceable

53:45 - The Legacy Guitar: giving Vince his flowers

🎸 This Episode Is Part of Our Legacy Series

This series is my way of honoring the legends—those who laid the foundation for online fitness between 2006 and 2013. Vince Del Monte is a cornerstone of that era. His impact still echoes across the industry.

He didn’t just build muscle. He built a movement.

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If you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.

✅ Designed for men 40+

✅ Strength-based workouts + flexible nutrition

✅ Live coaching and support

✅ Real men. Real growth. Real brotherhood.

👉 Start your transformation today for just $1: https://www.over40alpha.com

Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately change the lives of men worldwide over 40, 50, and 60 who struggle with health and fitness.

I want to give a MASSIVE thanks to everyone...

Let’s be honest—most men don’t need more motivation.

What we need is a real map. A battle-tested framework that’ll wake us the hell up and walk us out of the fog of comfort, distraction, and passive living.

That’s what this episode is all about.

I sat down with Rick Walker—entrepreneur, leader, and author of the new book 9 Steps to Build a Life of Meaning. Rick isn’t just some mindset guru tossing around buzzwords. He’s built companies with hundreds of employees, raised billions in capital, and helped create thousands of jobs. But what really makes him dangerous—in the best way—is what he’s chosen to do with all that wisdom.

This conversation is a straight-up call to arms. Rick breaks down the 9 essential steps that every man must walk if he wants to reclaim his mind, unlock his power, and finally live a life that means something. We talk generational pain, sacrifice, building legacy, and how to fight back against a world that wants men to stay weak, distracted, and small.

This is one of those episodes you’ll want to come back to again and again, especially when life hits. Let’s get into it.

Episode Highlights:

00:00 - Introduction

03:05 - Rick’s origin story

10:22 - The journey to the 9 steps

13:17 - What does a "life of meaning" actually mean?

20:08 - Step #1: Choose one worthy enemy

24:53 - Step #2: Aim high - because aiming low is the only sin

27:25 - Step #3: Pick a master, or one will be thrust upon you

30:20 - Step #4: Revelation requires sacrifice

32:45 - Step #5: Embrace the unknown

37:51 - Step #6: Joy requires pain

41:52 - Step #7: Give away what you want to keep

46:08 - Step #8: Act like you’ll live forever. Move like you only have today

49:10 - Step #9: Seek beauty, and you may find truth

🔥 JOIN THE BROTHERHOOD 🔥

If you're over 40 and ready to reclaim your strength, purpose, and legacy, join hundreds of men transforming their lives with us.

✅ Workouts built for men 40+

✅ Nutrition that actually works at our age

✅ Live coaching + accountability

✅ Masculine energy. Mental toughness. Real growth.

👉 Start for just $1: https://www.over40alpha.com

📚 Get Rick’s Book

👉 Available now on Amazon, Walmart, and all major retailers

🛒 Nine Steps to Build a Life of Meaning

🌐 https://rickwalker.com

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685

Listen to This Episode on Your Favourite Podcast Channel: https://over40alphapodcast.com/

Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately change the lives of men worldwide over 40, 50, and 60 who struggle with health and fitness.

I want to give a MASSIVE thanks to everyone stepping up and leaving 5-star reviews.

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No trends. No gimmicks. No fake personas.

Just real strength. Real impact. And a real legacy that helped shape the online fitness world as we know it.

In this episode, I sit down with Elliott as part of our new Funk Fitness Legacy Series, where we honor the pioneers, OGs, and trailblazers who laid the foundation for what we do today in this space. And there’s no better person to start this with than the man behind Strength Camp, the original “Yo Elliott,” and one of the first to ever build a real following with fitness content on YouTube.

We get into it all — his early days growing up in Brooklyn, how his uncle unknowingly shaped his destiny, how a few YouTube videos turned into $30K months, and why he walked away from being one of the most recognizable faces in fitness to pursue something even bigger.

This episode isn’t just a walk down memory lane. It’s a real look at what happens when you stay true to your calling — even when people don’t get it. Even when they label you. Even when they leave.

And now? Elliott’s still standing. Still leading. Still telling the truth.

Whether you remember the golden era of fitness online or you’re just hearing “Yo Elliott” for the first time, this one will hit different.

Episode Highlights:

00:00 - Introduction

06:37 - Elliott’s upbringing and the uncle who shaped his journey

13:30 - Dropping out of grad school and starting Strength Camp

20:16 - The journey to YouTube and the birth of "Yo Elliott"

32:43 - “Yo Elliott” origin story and the power of branding

34:51 - The real story of the "Critical Bench"

38:50 - Hard lessons from partnerships and staying solo

44:14 - The good old days of affiliate marketing

48:08 - Spiritual awakening: fasting, catholicism & backlash

56:54 - Being misunderstood — and staying grounded

1:03:20 - What’s happening to men and how to fight back

1:11:03 - Elliott’s legacy and mentoring the next generation

🔥 JOIN THE BROTHERHOOD 🔥

If you’re over 40 and ready to reclaim your strength, purpose, and legacy, join hundreds of men transforming their lives with us.

✅ Workouts built for men 40+

✅ Nutrition plans that cut through the noise

✅ Live coaching for real results

✅ Mental toughness and masculine energy

👉 Start for just $1 at: https://www.over40alpha.com

💪 ELLIOTT’S KEYS TO STRENGTH AND LEGACY

Elliott’s take on what it takes to be a man of impact:

- Integrity – Stay true to your voice, no matter the cost

- Faith – Let God guide your path and surrender the throne

- Strength – Build it in body, mind, and soul

- Mentorship – Pass the torch to the next generation

- Purpose – Live for something bigger than yourself

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685

Listen to This Episode on Your Favourite Podcast Channel: https://over40alphapodcast.com/

Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately change the lives of men worldwide over 40, 50, and 60 who struggle with health and fitness.

I want to give a MASSIVE thanks to everyone stepping up and leaving 5-star reviews.

Please Review and...