エピソード

  • The 10-Day Lift

    The 10-Day Lift
    2026/09/01
    This episode is AI-generated. Content warning: discusses death/grief. The 10-Day Lift The current vendor slide is a ten-day window, not a three-year-old 23%. The episode audits the category of evidence, not any company's honesty. Sources - biospace.com — https://www.biospace.com/new-veeva-pulse-findings-show-connected-engagement-creates-an-advantage-as-hcp-access-drops - veeva.com — https://www.veeva.com/resources/veeva-pulse-field-trends-report-2q25 - veeva.com — https://www.veeva.com/resources/veeva-pulse-field-trends-report-4q24 - linkedin.com — https://www.linkedin.com/posts/sumanthkambhammettu_veeva-pulse-field-trends-report-veeva-activity-7199305766330064897-tRsc - veeva.com — https://www.veeva.com/resources/veeva-pulse-field-trends-report-2q24 - veeva.com — https://www.veeva.com/resources/veeva-pulse-field-trends-report-1q25 - veeva.com — https://www.veeva.com/eu/resources/veeva-pulse-field-trends-report-united-kingdom-q1-2024 - veeva.com — https://www.veeva.com/resources/veeva-pulse-field-trends-report-3q24 - veeva.com — https://www.veeva.com/resources/veeva-pulse-field-trends-report-1q24 - veeva.com — https://www.veeva.com/eu/de/ressourcen/veeva-pulse-field-trends-report-germany-q1-2024 - prnewswire.com — https://www.prnewswire.com/news-releases/veeva-pulse-report-finds-content-driven-engagement-lags-despite-proven-boost-to-treatment-adoption-877735046.html - veeva.com — https://www.veeva.com/resources/veeva-pulse-field-trends-report-for-medical-affairs-insight-2
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    7 分
  • Agents Propose, Humans Decide

    Agents Propose, Humans Decide
    2026/08/28
    This episode is AI-generated. Agents Propose, Humans Decide The industry's 2026 safety liturgy. A phrase that ticks the governance box while the human who 'decides' rubber-stamps a thousand proposals an hour. Sources - g-co.agency — https://www.g-co.agency/insights/pharmaceutical-omnichannel-marketing-trends-strategy-2025 - multiplierai.co — https://multiplierai.co/blog/ai-transformation-playbook-pharma - deloitte.wsj.com — https://deloitte.wsj.com/cio/howmultiagentic-ai-can-remake-sourcing-and-procurement-51e0fc9b - linkedin.com — https://www.linkedin.com/posts/amahlwilliams_2026-agentic-ai-summit-startup-spotlight-activity-7491212224540102656-3z5n - linkedin.com — https://www.linkedin.com/posts/harvey-ayibiowu-8a1238202_ai-agents-dont-fix-bad-operations-activity-7492973114197204993-ClYm - microsoft.com — https://www.microsoft.com/en-us/worklab/work-trend-index/agents-human-agency-and-the-opportunity-for-every-organization - deloitte.wsj.com — https://deloitte.wsj.com/cio/uipath-ceos-vision-for-work-agents-propose-humans-decide-automation-executes-a940fbbc - berchtold.ai — https://berchtold.ai/methodology - metronisys.com — https://metronisys.com/metronisys-manifesto.html - linkedin.com — https://www.linkedin.com/posts/the-forwardit_most-people-hear-%3F%3F%3F-%3F%3F%3F%3F%3F%3F%3F-activity-7485000686963802112-Hpwb - linkedin.com — https://www.linkedin.com/posts/appian_appian-aatwlondon-seriousai-activity-7478794512899907585-rwc8 - solita.fi — https://www.solita.fi/structural-ai
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    6 分
  • The Invisible Pharmacy

    The Invisible Pharmacy
    2026/08/28
    This episode is AI-generated. Content warning: discusses death/grief. The Invisible Pharmacy Seventy percent of verified HCPs say they're using AI search or planning to. Varn published that exit — then kept selling share of voice on a results page those clinicians already left. Marcus and Katie stay in the exam room where the model answered before anyone sat down. Sources - varnhealth.com — https://varnhealth.com/industry-insights/hcp-ai-search-usage - varnhealth.com — https://varnhealth.com/industry-insights/how-are-hcps-searching-using-ai - philips.com — https://www.philips.com/a-w/about/news/future-health-index/reports/2026/ai-in-practice.html - blog.madebyxds.com — https://blog.madebyxds.com/how-hcps-use-ai-search-what-pharma-marketers-need-to-know-2026 - wheelhousedmg.com — https://www.wheelhousedmg.com/insights/research/how-americans-search-for-health-information-in-2026 - instagram.com — https://www.instagram.com/p/DGAwJLBIdKj - linkedin.com — https://www.linkedin.com/posts/varn-health_are-hcps-using-ai-voice-and-image-search-activity-7490348357157142528-9bUW - aihealthcare360.org — https://aihealthcare360.org/foundations/ai-healthcare-statistics - iqvia.com — https://www.iqvia.com/events/2026/02/ai-and-generative-search - grandviewresearch.com — https://www.grandviewresearch.com/industry-analysis/artificial-intelligence-ai-healthcare-market - guidehouse.com — https://guidehouse.com/insights/healthcare/2026/2026-healthcare-ai-trends - dexcare.com — https://dexcare.com/resources/articles/what-wins-in-ai-search-in-2026-tips-for-health-system-marketers
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    6 分