『The Optimization Minute』のカバーアート

The Optimization Minute

The Optimization Minute

著者： Shahriar Quayser
無料で聴く

概要

Digital marketing success depends on more than creative ads and larger budgets.

The Optimization Minute is a practical podcast designed for marketers, business owners, PPC specialists, and media buyers who want to improve campaign performance through better technical optimisation.

Each episode breaks down a specific topic in under 10 minutes, covering conversion tracking, Google Ads, Meta Ads, GA4, attribution, landing page optimisation, server-side tracking, user experience, and marketing analytics.

Whether you're managing paid search campaigns, scaling paid social, or improving measurement and reporting, you'll learn actionable strategies that help marketing platforms optimise more effectively and deliver better business results.

New episodes every week.

Shahriar Quayser 2026 マーケティング マーケティング・セールス 経済学
エピソード
  • Why Meta and Google Report Different Results

    Why Meta and Google Report Different Results
    2026/11/08

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

    You've checked your reports and noticed the numbers don't match.

    Meta Ads reports one number. Google Analytics reports another.

    So which one is correct?

    In this episode, we unpack attribution models, conversion reporting, and the reasons marketing platforms often take credit differently. You'll learn how to interpret data more effectively and make better optimisation decisions without getting lost in reporting discrepancies.

    Key Topics:

    • Attribution models
    • Marketing analytics
    • Meta Ads
    • Google Analytics
    • Conversion reporting
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    1 分
  • Server-Side Tracking Explained Like You're Five

    Server-Side Tracking Explained Like You're Five
    2026/11/02

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

    Everyone's talking about server-side tracking, Meta Conversions API, and privacy-first measurement. But what do they actually mean?

    In this beginner-friendly episode, we break down server-side tracking in simple terms and explain why it's becoming essential for modern digital marketing.

    If you've heard terms like first-party data, browser limitations, and conversion modelling, this episode is for you.
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    1 分
  • UTM Parameters Are Boring... Until They're Missing

    UTM Parameters Are Boring... Until They're Missing
    2026/11/02

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

    UTM parameters aren't the most exciting topic in digital marketing, but they're one of the most important.

    In this episode, we explain how proper campaign tagging helps marketers understand where traffic, leads, and revenue are coming from. You'll learn how UTM tracking improves attribution, reporting, and decision-making across multiple marketing channels.

    Whether you're running Google Ads, Meta campaigns, email marketing, or LinkedIn ads, this episode will help you build a stronger measurement framework.
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    1 分
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