Most CEOs think coaching means getting the right answers. Sheldon Harris built a twelve-year career proving the opposite.

Sheldon Harris, Partner and Coach at CEO Coaching International, talks about the operating principles that have guided hundreds of CEOs through growth, crisis, and reinvention.

From a warehouse manager job at Costco in Alaska to leading Cold Stone Creamery through explosive growth and a public food-safety crisis, Sheldon shares the moments that shaped how he leads and coaches today.

He talks about getting fired the same day as his close friend and CEO Coaching International founder Mark Moses, why he believes the best leaders are humble and hungry, and the coaching principle he calls “meeting people where they live.”

He also unpacks a few of his most repeated operating principles, the ones his clients call the Sheldons, and explains why real transformation with a coach is never a single moment but an ongoing process.

KEY TAKEAWAYS

00:00 Character reveals itself most clearly under real adversity

01:22 Work ethic outweighs credentials when building a career

03:38 Great leadership adapts fast when familiar rules disappear

06:53 Guard your integrity like it defines everything you do

12:47 Owning a crisis builds more trust than hiding it

18:01 Behave today like the leader your future demands

24:32 Getting fired revealed exactly who he chose to be

32:35 The best performers share one trait: humble and hungry

39:01 Trust must be earned before real change happens

60:28 Meeting people where they live unlocks real coaching impact

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RESOURCES MENTIONED

“Great by Choice” by Jim Collins:

https://www.jimcollins.com/books/great-by-choice.html

CEO Coaching International website:

https://ceocoachinginternational.com/

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