It feels like everything is shifting in the online coaching world lately, doesn’t it? In this episode, I’m pulling back the curtain on the five biggest trends reshaping our industry right now.

Whether you’re tired of spinning your wheels trying to sell low-ticket offers, or you’re burnt out from the constant hustle of content creation, this episode is going to help you understand why things feel harder than they used to, and what you can do to shift into a more sustainable, profitable business model.

I’ve been in this space for over a decade, and I can confidently say the past year and a half has brought some of the fastest and most dramatic changes I’ve ever seen.

I’m sharing what’s working (and what’s not) when it comes to offers, marketing, and sales, and giving you actionable insights on how to stay ahead of the curve.

If you want to thrive online in 2025 and beyond, this is a must-listen.

Timeline Summary:

[0:00] - Welcome back! Let’s talk about the big changes happening in the online business space.
[1:48] - Why your old strategies may not be working anymore—and the course correction you need now.
[3:04] - How sales cycles have shifted and what it means for your business growth.
[7:06] - The course creator bubble is bursting—here's what to focus on instead.
[14:35] - Why content creation alone won’t cut it anymore, and how to lean into your story and thought leadership.
[23:48] - High-ticket, low-volume is the winning business model for most coaches and practitioners in 2025.
[29:00] - How human connection is becoming your most valuable offer feature, even for scalable offers
[34:00] - Why evergreen sales models are outperforming traditional launches in the health industry.
[41:50] - Recap of all five trends and why now is the time to adapt.

Top Quotes from the Episode:

• "People are no longer buying content. They're buying conviction, connection, and transformation."

• "Courses aren’t dead, but the course creator bubble is definitely bursting."

• "The people who are succeeding right now are the ones with systems that create consistent touchpoints."

• "You can bake authentic connection into your offer without burning yourself out on one-on-one sessions."

• "Evergreen enrollment isn’t just easier—it’s more aligned with how people make decisions today."

Links & Resources:

• DM me the word "INFO" on Instagram to get my free training: @lauraschoenfeldrd

Closing Thoughts:
If this episode opened your eyes or gave you a fresh perspective, I would be so grateful if you left a review on Apple Podcasts! Your feedback helps other incredible coaches and practitioners discover the show and helps me continue to bring valuable insights your way. Don’t forget to rate, follow, and share this episode with a friend who needs to hear it!

If you've been feeling like your content just isn't hitting the way it used to, you're not alone—and this episode is exactly what you need.

I’m sitting down with copywriting and messaging expert Jillian Anderson to talk all things positioning, differentiation, and standing out in today’s saturated and AI-dominated online space.

Jillian brings over a decade of experience working with hundreds of clients around the world, and her honest, strategic approach to sales copy is exactly the breath of fresh air we all need in 2025.

We explore how messaging has evolved, why “selling information” just doesn’t work anymore, and how you can pivot to transformation-based positioning to actually move the needle in your business.

Jillian also shares her unconventional journey from abdominal massage therapist to high-converting copywriter and how her background in healing uniquely informs her client strategy today.

Whether you're a wellness practitioner, coach, or creative entrepreneur, this episode is packed with gems to elevate your writing and boost your sales.

Episode Highlights & Timeline:

[3:42] - The surprising secret that made Jillian's hands-on healing practice wildly successful
[6:44] - How becoming a mom sparked a radical business pivot
[10:10] - Why writing with honesty and transformation in mind is key in today’s market
[14:06] - How ChatGPT is changing the copywriting game—and why Jillian won’t use it for clients
[21:35] - The real reason sales may be slowing down in your business (and what to do instead)
[27:22] - Why even seasoned entrepreneurs must revisit their messaging
[33:55] - The biggest mistake health practitioners make when selling HTMA or other tools
[40:00] - Jillian’s #1 tip for getting better copy out of your sales calls

Quotes From The Episode

• "You literally need to sell transformation. You need to sell the future result—not just the information."

• "Not one line I deliver to clients is written by ChatGPT. That’s a boundary I won’t cross."

• "Modesty doesn’t sell. If you don’t say it, no one’s going to know why they should work with you."

• "I tell you what to think in my copy. That’s how you control the narrative and stand out."

• "If your content isn’t working, stop selling the 'what'—sell the problem you're solving and the future you're promising."

Links & Resources:

• Connect with Jillian on Instagram: @jillianaanderson

• Visit Jillian’s website: www.jillian-anderson.com

• Learn more about Otter.ai for transcription: https://otter.ai

Have you ever dreamed of taking an entire summer off without everything falling apart? I know I have. That’s exactly why I invited my friend Megan Blacksmith to join me on today’s episode of the Nourished CEO Podcast.

Megan has been creating this kind of freedom in her life and business for nearly a decade, and she’s here to pull back the curtain on how she made it possible... not by waiting until everything was perfect, but by intentionally designing her business and her beliefs to support the life she wanted.

We dive into the mindset shifts, identity upgrades, and practical systems that allowed Megan to step away from her business every summer while actually coming back more energized, creative, and inspired.

If you’ve ever found yourself stuck in the cycle of "someday I'll take time off," this conversation will show you how to create the space for real freedom without waiting for "someday."

Timeline Summary:

[2:13] - Megan shares how she made the decision to take six weeks off every summer from the very beginning of her business.

[4:00] - Why Megan took time off even when it didn’t make logical or financial sense—and how it became a non-negotiable part of her identity.

[8:43] - The practical systems and planning that make stepping away for six weeks possible without everything falling apart.

[11:06] - Why taking time off allows Megan to return more energized and inspired—and how it helps her stay connected with her family.

[17:25] - The belief Megan had to shift around productivity and self-worth in order to take time off without guilt.

[26:40] - How values shape the choices we make in business and life—and why it’s key to drop the guilt when your values look different from someone else’s.

[38:11] - Megan shares the magical (and sometimes chaotic) manifestations that have come from her summer sabbaticals.

Top 5 Quotes from Megan:

1. "From the beginning I made that statement: I’m taking this time off no matter what."
   
   

2. "Every time I actually go and leave and go to the lake, when I come back, I am so fired up to work."
   
   

3. "The biggest belief I had to shift was that my productivity equals my worth."
   
   

4. "If you really want to figure it out, you will figure it out."
   
   

5. "There’s not some magical place where all the beliefs are gone—you just get better at working through them."
   
   

Links & Resources:

• Transformation Accelerator Foundations Training — Use code LAURA to save $2,000 off the full price.
  

• Connect with Megan on Instagram

Closing:

If you enjoyed this episode, I’d be so grateful if you’d take a minute to leave a review over on Apple Podcasts. Your feedback helps more amazing coaches and entrepreneurs find the show, and it keeps me creating the content you want more of. Thanks so much for tuning in, and I’ll catch you in the next episode!

What happens when life throws you a major curveball—like adding to your family during one of the toughest years in online business—and you realize your current business model just isn’t sustainable anymore?

That’s exactly where I found myself last year. In this episode, I’m pulling back the curtain on the big, scary decision I made to streamline my business, why I let go of one of my most profitable programs, and how that choice has reshaped my life, my work, and my signature program: The Nourished Business Accelerator (NBA).

I’m also sharing the two game-changing updates I’m making to the NBA to help health and wellness entrepreneurs land consistent 10-20k months without burnout: a simple, scalable video sales funnel system and a low-cost paid ads strategy.

These are the exact systems I’ve used to keep my business thriving through this massive life transition while working just 15-20 hours a week and staying fully present with my growing family.

If you’ve ever felt like your business is running you instead of the other way around, or if you’re ready to create more ease, scalability, and sustainability in your business, this episode is for you.

[2:22] - The crossroads moment: balancing motherhood, business growth, and the hard decision to let go of a profitable offer

[5:28] - Why running two group programs was no longer sustainable and the mindset shift that came with that realization

[10:42] - How I simplified my business by doubling down on the NBA and what that means for my clients

[14:23] - The two key systems I’m now teaching: video sales funnels and simple paid ads

[18:59] - Why over-teaching in sales content backfires and how to craft messaging that converts

[23:44] - How I use ads and organic content together to attract and convert high-quality leads

[27:10] - The exciting new updates inside the NBA, including fresh content, ad training, and custom AI chatbots to fast-track implementation

[31:56] - Why your signature program can—and should—evolve with you without creating a whole new offer

1. “I knew my health, my family, and my sanity had to come first—even if that meant cutting one of my most profitable programs.”
   
   
2. “Your signature offer can—and should—evolve with you. You don’t have to start over to create something even better.”
   
   
3. “The two systems that kept my business alive during one of the biggest transitions of my life are the exact ones I’m now teaching inside the Nourished Business Accelerator.”
   
   
4. “I would much rather be known for over-delivering and not disappointing people than selling something that wasn’t what they expected.”
   
   
5. “There’s nothing worth burning yourself out to grow your business—especially when there are smarter, simpler systems that can help you scale sustainably.”

• DM me “INFO” on Instagram @lauraschoenfeldrd to learn how we can help you implement these systems and create consistent high-ticket sales in your business

• Check out our blog for additional free content for growing your online health business
  

If you’ve ever thought, “I’ll just put a low ticket health course on my website and the sales will roll in,” this episode is your reality check in the best way.

In this candid and inspiring conversation, I sit down with Brooke Miller, a Registered Dietitian and Certified Lactation Counselor, who built a thriving low-ticket business while raising three young kids and navigating some of life’s hardest curveballs.

Inspired by her own healing journey, Brooke created The Postpartum Shift, a nutrition and breastfeeding course that’s helped thousands of moms regain their energy, confidence, and health.

But make no mistake... this isn’t your typical “easy passive income” story.

Brooke pulls back the curtain on what it really takes to make low-ticket work, from ad spend and analytics to messaging, marketing, and team management.

Whether you're a health practitioner considering a scalable offer or just curious about the inner workings of a low-ticket empire, this episode will open your eyes, challenge your assumptions, and maybe even inspire your next move.

[1:37] – Brooke shares how she transitioned from 1:1 services to a low-ticket postpartum course model
[5:07] – The real reason Brooke loves group programs and how they fuel her energy
[13:22] – Brooke reveals that 90% of her time goes into marketing and why that works for her
[20:32] – The power of messaging and why understanding your niche matters more than tips
[33:30] – The ad account disaster that derailed Q1 and how she rebuilt from scratch
[44:06] – Brooke opens up about reevaluating her income goals and what truly makes her happy

1. “90% of my job right now is marketing—and I love it.”

2. “I don’t need to run a million-dollar business to be happy.”

3. “Most of my job is content creation, numbers, and marketing—because I like it that way.”

4. “You still need strong messaging, an irresistible offer, and you still have to freaking sell it.”

5. “The worst thing that happened when I pivoted my messaging? Some dietitians unfollowed me. And that was fine.”

• Learn more about Brooke’s program: The Postpartum Shift

• Follow Brooke on Instagram: @nutrition.for.mamas

If you found this episode helpful, inspiring, or just plain real, it would mean the world if you’d rate, review, and share the show!

Tap “Follow” to stay in the loop for new episodes each week and don’t forget to screenshot and tag us on Instagram to let us know your biggest takeaway!

What happens when your dream career at the FBI collides with a health crisis, and ultimately launches you into entrepreneurship?

In this episode of the Nourished CEO Podcast, I sit down with Holly Bertone, a former Chief of Staff in counterintelligence turned holistic health coach and emotional eating specialist.

Holly opens up about the raw, emotional journey behind her recent niche pivot. From the heartbreak of a failed launch to the bold creation of her now-successful “Break Emotional Eating Accelerator,” Holly shares how she fused her federal-level pattern analysis skills with a passion for health coaching.

If you’ve ever faced a business setback or struggled to own your story, this conversation is the reminder you need to keep going.

Timeline Summary

• [2:48] - Holly shares her unique backstory: from the FBI to holistic health coaching
  
  

• [8:30] - The “bomb.com” failed launch that led to a business breakthrough
  
  

• [11:14] - Holly's turning point: “You either get the thing you want or the lesson you need.”
  
  

• [14:43] - How a 10-day insight turned into a profitable and powerful new offer
  
  

• [20:18] - The Venn diagram that helped Holly find her true niche
  
  

• [22:31] - Holly reveals her “big scary secret” and how it changed everything
  
  

• [36:20] - The “See It, Stop It, Shift It” method for overcoming emotional eating
  
  

• [39:23] - Where to find Holly’s free Emotional Eating Tactical Blueprint
  
  

Top Quotes from Holly

1. “You either get the thing you want or you get the lesson that you need to take you to the next step.”
   
   

2. “A threat is a threat—whether it’s a spy or a cupcake.”
   
   

3. “I felt like I was playing in the sandbox, stuck in rules that weren’t serving my clients.”
   
   

4. “Emotional forensics is what I do—it’s pattern analysis meets neuroplasticity.”
   
   

Links & Resources

• Connect with Holly on Instagram: @holly.bertone
  

• DM her the word Blueprint to receive the Emotional Eating Tactical Blueprint
  
  

Enjoyed the episode?

If Holly’s story moved or inspired you, please take a minute to leave a 5-star rating and review on Apple Podcasts.

It helps more amazing coaches and practitioners like you discover the show, and supports me in continuing to bring you conversations that matter. Thanks for tuning in!

Are you using AI to its full potential, or are you still on the fence, unsure if it’s worth the effort or even a little intimidated by it?

In this episode of the Nourished CEO podcast, I sit down with Nina Marie Rueda—a traditional naturopathic doctor, mom of three, and mentor to clinicians—to explore how she’s using AI to transform her business, support her clients, and reclaim precious time with her family.

Whether she’s helping moms and kids thrive or training practitioners to work smarter, Nina Marie shows how AI isn’t just about productivity... it’s a tool for living more fully.

From automating lab interpretations and email responses to building client-facing bots, she breaks down how she uses AI creatively, ethically, and practically.

We talk about the mindset shifts clinicians need to adopt, how to maintain human connection in an increasingly automated world, and how to use AI to create more spaciousness, not just more sales.

• [2:02] – Meet Dr. Nina Marie Rueda: naturopathic doctor, homeschooling mom, and AI innovator.

• [5:30] – Real-world examples of how Nina uses AI for landing pages, emails, and client interactions.

• [7:53] – Training ChatGPT to think like a clinician: Nina’s approach to automating lab reviews and protocols.

• [13:48] – A behind-the-scenes look at a day in the life: balancing kids, clients, and leadership with AI’s help.

• [20:19] – Why Nina isn’t just using AI to scale—she’s using it to reclaim time with her family.

• [22:11] – A bold prediction: why ignoring AI could put your business at risk.

• [27:11] – The one thing AI can’t replace: human connection, mentorship, and the power of presence.

• [35:27] – Where to start if you're new to AI: small steps that make a big difference.

1. “I have the biggest problem with inefficiency... when something isn’t working smoothly, it’s like nails on a chalkboard to me.”

2. “I want my kids to remember a present mom in their childhood, not just a working one.”

3. “Not using AI at this point is going to cost people their business.”

4. “The further we get with AI, the more important it is to protect and preserve human-to-human connection.”

5. “Teach someone to use AI well, and you’re empowering them to empty an ocean with their fishing skills.”

• Connect with Nina Marie on Instagram: @doctorninamarie

• Website: doctorninamarie.com

• AI Lab Analyzer Course for Clinicians (with special coupon for listeners!) – [Link to be added by host]

• Ideal Client Persona AI Prompt – [Add PDF or link if available]

If this conversation inspired you to think differently about AI in your life and business, help others find this episode by leaving a quick review on Apple Podcasts.

Don’t forget to rate, follow, and share this show with your community. The more love we get, the more magic we can keep making for you!

Today I’m sharing insights on a topic that trips up so many heart-centered business owners—sales.

Whether you're a health coach, a practitioner, or an online business owner who’s felt uncomfortable, sleazy, or downright resistant to selling, this one's for you.

I’ll walk you through my personal journey from dreading sales to finding joy and ease in the process, even after a rough pregnancy and returning from maternity leave.

You'll learn how to reframe your mindset around selling, the power of daily micro-habits in building sales confidence, and the key internal beliefs that either make or break your ability to close.

I also reflect on the transformative experience of running the 75 Rich Challenge and how it re-ignited my sales flow and revenue, without perfection or pressure.

Top Quotes from This Episode

“You don’t have to necessarily be perfect. You don’t have to be killing yourself to try to make sales every day.”

“Confidence in selling does not come from knowing exactly what to say. What sales confidence really comes from is taking consistent, aligned action.”

“Sales conversations should really feel more like coaching to an aligned decision, and that decision could be yes or no.”

“You’re not taking something from them, you’re not stealing from them, you’re not hurting them by asking for money for the service.”

“If you totally 100% believe in what you’re selling, you don’t have to force yourself to try to sell it.”

Episode Timeline
[0:19] - Why selling is non-negotiable in your online business success
[2:37] - What inspired the 75 Rich Challenge and how it helped reignite my sales habits
[6:32] - How I generated $95K in sales while completing only 36% of the challenge
[9:57] - The mindset shift: selling as service, not manipulation
[17:04] - Why sales confidence comes from consistent daily action
[21:23] - Avoiding the “show up and throw up” sales script trap
[22:59] - Aligning your mindset with your sales goals for authentic, high-converting conversations
[27:33] - Final recap of the top 3 tips to make sales feel easy and natural

Links & Resources

• Follow me on Instagram: @lauraschoenfeldrd

• Apply for the Nourished Business Accelerator

Enjoyed the Episode?
If this episode helped shift your sales mindset or gave you a practical action you’re excited to implement, please take a moment to rate, review, and follow the show on Apple Podcasts.

And if you have a biz bestie who’s ready to fall in love with sales, share this episode with her!

Your support helps us reach and empower more incredible coaches and practitioners like you.