It feels like everything is shifting in the online coaching world lately, doesn’t it? In this episode, I’m pulling back the curtain on the five biggest trends reshaping our industry right now.

Whether you’re tired of spinning your wheels trying to sell low-ticket offers, or you’re burnt out from the constant hustle of content creation, this episode is going to help you understand why things feel harder than they used to, and what you can do to shift into a more sustainable, profitable business model.

I’ve been in this space for over a decade, and I can confidently say the past year and a half has brought some of the fastest and most dramatic changes I’ve ever seen.

I’m sharing what’s working (and what’s not) when it comes to offers, marketing, and sales, and giving you actionable insights on how to stay ahead of the curve.

If you want to thrive online in 2025 and beyond, this is a must-listen.

Timeline Summary:

[0:00] - Welcome back! Let’s talk about the big changes happening in the online business space.
[1:48] - Why your old strategies may not be working anymore—and the course correction you need now.
[3:04] - How sales cycles have shifted and what it means for your business growth.
[7:06] - The course creator bubble is bursting—here's what to focus on instead.
[14:35] - Why content creation alone won’t cut it anymore, and how to lean into your story and thought leadership.
[23:48] - High-ticket, low-volume is the winning business model for most coaches and practitioners in 2025.
[29:00] - How human connection is becoming your most valuable offer feature, even for scalable offers
[34:00] - Why evergreen sales models are outperforming traditional launches in the health industry.
[41:50] - Recap of all five trends and why now is the time to adapt.

Top Quotes from the Episode:

• "People are no longer buying content. They're buying conviction, connection, and transformation."

• "Courses aren’t dead, but the course creator bubble is definitely bursting."

• "The people who are succeeding right now are the ones with systems that create consistent touchpoints."

• "You can bake authentic connection into your offer without burning yourself out on one-on-one sessions."

• "Evergreen enrollment isn’t just easier—it’s more aligned with how people make decisions today."

Links & Resources:

• DM me the word "INFO" on Instagram to get my free training: @lauraschoenfeldrd

Closing Thoughts:
If this episode opened your eyes or gave you a fresh perspective, I would be so grateful if you left a review on Apple Podcasts! Your feedback helps other incredible coaches and practitioners discover the show and helps me continue to bring valuable insights your way. Don’t forget to rate, follow, and share this episode with a friend who needs to hear it!

If you've been feeling like your content just isn't hitting the way it used to, you're not alone—and this episode is exactly what you need.

I’m sitting down with copywriting and messaging expert Jillian Anderson to talk all things positioning, differentiation, and standing out in today’s saturated and AI-dominated online space.

Jillian brings over a decade of experience working with hundreds of clients around the world, and her honest, strategic approach to sales copy is exactly the breath of fresh air we all need in 2025.

We explore how messaging has evolved, why “selling information” just doesn’t work anymore, and how you can pivot to transformation-based positioning to actually move the needle in your business.

Jillian also shares her unconventional journey from abdominal massage therapist to high-converting copywriter and how her background in healing uniquely informs her client strategy today.

Whether you're a wellness practitioner, coach, or creative entrepreneur, this episode is packed with gems to elevate your writing and boost your sales.

Episode Highlights & Timeline:

[3:42] - The surprising secret that made Jillian's hands-on healing practice wildly successful
[6:44] - How becoming a mom sparked a radical business pivot
[10:10] - Why writing with honesty and transformation in mind is key in today’s market
[14:06] - How ChatGPT is changing the copywriting game—and why Jillian won’t use it for clients
[21:35] - The real reason sales may be slowing down in your business (and what to do instead)
[27:22] - Why even seasoned entrepreneurs must revisit their messaging
[33:55] - The biggest mistake health practitioners make when selling HTMA or other tools
[40:00] - Jillian’s #1 tip for getting better copy out of your sales calls

Quotes From The Episode

• "You literally need to sell transformation. You need to sell the future result—not just the information."

• "Not one line I deliver to clients is written by ChatGPT. That’s a boundary I won’t cross."

• "Modesty doesn’t sell. If you don’t say it, no one’s going to know why they should work with you."

• "I tell you what to think in my copy. That’s how you control the narrative and stand out."

• "If your content isn’t working, stop selling the 'what'—sell the problem you're solving and the future you're promising."

Links & Resources:

• Connect with Jillian on Instagram: @jillianaanderson

• Visit Jillian’s website: www.jillian-anderson.com

• Learn more about Otter.ai for transcription: https://otter.ai

Have you ever dreamed of taking an entire summer off without everything falling apart? I know I have. That’s exactly why I invited my friend Megan Blacksmith to join me on today’s episode of the Nourished CEO Podcast.

Megan has been creating this kind of freedom in her life and business for nearly a decade, and she’s here to pull back the curtain on how she made it possible... not by waiting until everything was perfect, but by intentionally designing her business and her beliefs to support the life she wanted.

We dive into the mindset shifts, identity upgrades, and practical systems that allowed Megan to step away from her business every summer while actually coming back more energized, creative, and inspired.

If you’ve ever found yourself stuck in the cycle of "someday I'll take time off," this conversation will show you how to create the space for real freedom without waiting for "someday."

Timeline Summary:

[2:13] - Megan shares how she made the decision to take six weeks off every summer from the very beginning of her business.

[4:00] - Why Megan took time off even when it didn’t make logical or financial sense—and how it became a non-negotiable part of her identity.

[8:43] - The practical systems and planning that make stepping away for six weeks possible without everything falling apart.

[11:06] - Why taking time off allows Megan to return more energized and inspired—and how it helps her stay connected with her family.

[17:25] - The belief Megan had to shift around productivity and self-worth in order to take time off without guilt.

[26:40] - How values shape the choices we make in business and life—and why it’s key to drop the guilt when your values look different from someone else’s.

[38:11] - Megan shares the magical (and sometimes chaotic) manifestations that have come from her summer sabbaticals.

Top 5 Quotes from Megan:

1. "From the beginning I made that statement: I’m taking this time off no matter what."
   
   

2. "Every time I actually go and leave and go to the lake, when I come back, I am so fired up to work."
   
   

3. "The biggest belief I had to shift was that my productivity equals my worth."
   
   

4. "If you really want to figure it out, you will figure it out."
   
   

5. "There’s not some magical place where all the beliefs are gone—you just get better at working through them."
   
   

Links & Resources:

• Transformation Accelerator Foundations Training — Use code LAURA to save $2,000 off the full price.
  

• Connect with Megan on Instagram

Closing:

If you enjoyed this episode, I’d be so grateful if you’d take a minute to leave a review over on Apple Podcasts. Your feedback helps more amazing coaches and entrepreneurs find the show, and it keeps me creating the content you want more of. Thanks so much for tuning in, and I’ll catch you in the next episode!