What happens when you realize the career you trained for, spent years and real money on, was only ever showing you one narrow path out of a hundred?

This week I'm talking with Katie Dodd, a Registered Dietitian who stumbled into entrepreneurship by sitting next to the right person on a plane. That one conversation led to a contract, a contract led to freelance work, and freelance work eventually became three brands and a stack of income streams that pay her whether she's working or not.

We get into what a side hustle actually is, why it doesn't have to be a bridge out of your job, and the difference between active and passive income that most people misunderstand.

Katie also walks through how she built all of it one thing at a time, refusing to start the next brand until the first one hit a real revenue goal.

She's honest about the part that doesn't sell well: it took eighteen months of building before the money got good, with about $67 in the first six months.

If you've ever felt boxed in by your credentials, or you're holding an idea you keep deciding is too out there, this conversation will widen what feels possible.

• [04:22] – How Katie fell into side hustling by sitting next to a dietitian on a plane

• [04:57] – Realizing she'd been an entrepreneur all along without the label

• [12:37] – What a side hustle actually is, and why it doesn't have to be a bridge out

• [16:36] – The lake analogy: why multiple income streams create real security

• [18:16] – Active versus passive income, and why passive isn't free money

• [20:34] – Three brands, and the discipline of building one at a time

• [27:03] – Why she built traffic first, before any products existed

• [32:35] – Letting go of the identity that says you have to do direct client work

• [44:31] – How long it actually took to monetize, and the $67 first six months

• [48:34] – Why mindset and the right rooms matter more than any single tactic

1. "Imagine a lake fed by only one stream. If that stream dries up, the lake runs dry. Multiple streams mean it keeps going."

2. "Passive income isn't free money. You create something once, build the systems to drive people to it, and then it works while you're not showing up every day."

3. "If something pops into my head, I get it out of my head and onto paper, so I can really focus on what matters."

4. "I had to let go of the identity that to be a healthcare provider, I have to be giving direct care to people."

5. "Eighteen months sounds like no big deal now, but that's a long time I invested in work that wasn't making money in the moment."

6. "If you get started, it's possible. If you keep going and don't give up, it's probable."

• CEO Type Quiz

• Katie Dodd's book, Dietitian Side Hustle (also on Amazon in hardcover, paperback, Kindle, and Audible)

• Katie's Linktree

• Dietitian Side Hustle podcast (new episodes every Wednesday)

• Katie on Instagram: @thekatiedodd

• The Geriatric Dietitian and High Calorie Recipes (Katie's other two brands)

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What if the reason your content feels exhausting isn't that you're doing it wrong, but that the entire platform was built to make you disappear the moment you stop feeding it?

This week I'm talking with Holly Haynes, who built a seven-figure business while barely touching social media.

She calls it the antisocial strategy, which is a bit of a joke, because what she does is deeply social. It's just not the scroll. We get into her three-part model of a long-form home base, an email engine, and a visibility engine, and why leads from that ecosystem convert faster than anything coming cold from an ad.

We also go deep on the part that's newly urgent: how SEO and the emerging GEO side of things get you recommended by AI tools like ChatGPT and Claude when people search for answers, and how Holly uses AI to repurpose her work without flattening her voice into the generic content you can smell from a mile away.

She runs all of it in about 20 hours a week, with twin daughters and a family rule about a real vacation every quarter.

If you're burnt out chasing an algorithm that forgets you exist the second you log off, this conversation lays out a steadier way to be found.

• [05:14] – What the antisocial strategy actually is, and why "antisocial" is very social

• [05:25] – Losing 20,000 followers to a hack, and the data that changed Holly's whole approach

• [09:47] – Why this is the OG method: blogs, newsletters, and long-form content coming back

• [09:47] – The three-part model: home base, email engine, visibility engine

• [12:21] – How inbound search became Holly's number two lead source, behind podcasting

• [16:01] – Picking two topics and staying in your lane so AI and humans both know what you're known for

• [18:05] – The "moments document" and why personal stories outperform dry how-to content

• [20:13] – Starting with your words first, then AI, and building a skill to catch what sounds like AI

• [24:54] – Auditing where sales actually come from, and turning off leaky funnels

• [44:44] – The first steps out of the social media hamster wheel

1. "When I looked at my data, 71% of my sales were coming from email. So why was I spending all that time making reels for nothing?"

2. "A healthy business is one that isn't reliant on social media, and there are so many cool ways to do that now."

3. "People aren't really scrolling for answers anymore. They open whatever AI app they use and ask it a question, and we want our information to pop up."

4. "It starts with my words. I may run them through Claude for show notes or a title, but the raw material is always me."

5. "I would so much rather have valuable long-form content that lasts a long time than 27 pieces of little content that aren't doing anything."

6. "Pick one visibility channel and try it for 90 days, because this is a long-term strategy. It takes a minute."

• CEO Type Quiz

• Holly Haynes' website

• Crush the Rush podcast (Holly's show)

• Claude SEO/GEO audit tip: open a chat and ask it to run an SEO and GEO audit on your website

Follow the podcast, leave a review if it lands, and share it with someone who's tired of posting into the void.