Today I’m sharing insights on a topic that trips up so many heart-centered business owners—sales.

Whether you're a health coach, a practitioner, or an online business owner who’s felt uncomfortable, sleazy, or downright resistant to selling, this one's for you.

I’ll walk you through my personal journey from dreading sales to finding joy and ease in the process, even after a rough pregnancy and returning from maternity leave.

You'll learn how to reframe your mindset around selling, the power of daily micro-habits in building sales confidence, and the key internal beliefs that either make or break your ability to close.

I also reflect on the transformative experience of running the 75 Rich Challenge and how it re-ignited my sales flow and revenue, without perfection or pressure.

Top Quotes from This Episode

“You don’t have to necessarily be perfect. You don’t have to be killing yourself to try to make sales every day.”

“Confidence in selling does not come from knowing exactly what to say. What sales confidence really comes from is taking consistent, aligned action.”

“Sales conversations should really feel more like coaching to an aligned decision, and that decision could be yes or no.”

“You’re not taking something from them, you’re not stealing from them, you’re not hurting them by asking for money for the service.”

“If you totally 100% believe in what you’re selling, you don’t have to force yourself to try to sell it.”

Episode Timeline
[0:19] - Why selling is non-negotiable in your online business success
[2:37] - What inspired the 75 Rich Challenge and how it helped reignite my sales habits
[6:32] - How I generated $95K in sales while completing only 36% of the challenge
[9:57] - The mindset shift: selling as service, not manipulation
[17:04] - Why sales confidence comes from consistent daily action
[21:23] - Avoiding the “show up and throw up” sales script trap
[22:59] - Aligning your mindset with your sales goals for authentic, high-converting conversations
[27:33] - Final recap of the top 3 tips to make sales feel easy and natural

Links & Resources

• Follow me on Instagram: @lauraschoenfeldrd

• Apply for the Nourished Business Accelerator

Enjoyed the Episode?
If this episode helped shift your sales mindset or gave you a practical action you’re excited to implement, please take a moment to rate, review, and follow the show on Apple Podcasts.

And if you have a biz bestie who’s ready to fall in love with sales, share this episode with her!

Your support helps us reach and empower more incredible coaches and practitioners like you.

I sat down with my inspiring client and friend, Lindsey Lusson, a registered dietitian who transformed her part-time passion into a thriving, high-ticket group coaching business.

Lindsey shares how she left behind a “safe” corporate job while pregnant with her third child and scaled her practice into a 6-figure business that now brings in consistent $40K+ months.

We dive deep into how she overcame imposter syndrome, grew her confidence as a business owner, and built a scalable group coaching model that delivers life-changing results for women struggling with period loss and fertility.

Lindsey doesn’t hold back in this conversation, so if you’ve ever wondered whether you could turn your expertise into a profitable, freedom-filled business, this episode is for you.

“I was making more in my private practice than I was in my corporate job, but I still couldn’t let go. It took getting pregnant to finally say, 'I can’t do both anymore.'”

“We’re not just giving information. We’re helping women completely shift their mindset, lifestyle, and health... and that’s worth every penny of a high-ticket program.”

“I remember thinking, do I need to go work part-time at a hospital? And then I hit my first $20K month. That was the moment I knew, this is going to work.”

[00:02:32] – Kicking things off with Lindsey’s backstory and how her business started as a side hustle in 2020.

[00:05:01] – The leap from corporate wellness to full-time business owner while pregnant with her third child.

[00:10:52] – The slow summer myth: reframing mindset, committing to childcare, and clearing a $20K month.

[00:13:15] – Behind the scenes of balancing business and babies, including how her husband supported the childcare decision.

[00:20:22] – What Lindsey’s workweek looks like now with three young kids, a thriving business, and Fridays mostly off.

[00:29:33] – The mindset and strategy behind confidently charging $2,700+ for a group health program.

[00:35:12] – The real value of a high-touch group program and how it outperforms one-on-one coaching for her niche.

[00:39:24] – Why 2025 is a golden opportunity for private practice dietitians to sell premium health offers.

[00:44:23] – What makes Lindsey successful: work ethic, willingness to take risks, and refusing to stay stuck.

Lindsey Lusson is a Registered Dietitian who specializes in disordered eating and infertility. She has both personal and professional experience with Hypothalamic Amenorrhea (HA), or period loss related to overexercise and undereating. Her experience led her to become passionate about educating and empowering others to advocate for their health and take charge of their fertility through proper nutrition. She has helped over 250 women recover cycles and restore their fertility naturally.

• Follow Lindsey on Instagram: @food.freedom.fertility

If Lindsey’s story lit a fire under you, I’d love for you to share it!

And if you’ve been inspired by this episode, take just a minute to leave a quick review—it helps more amazing health pros like you discover the show and build their own thriving businesses.

Thanks so much for tuning in, and I’ll see you next time on The Nourished CEO Podcast!

Ever feel like growing a successful online business while raising young kids is an impossible dream?

In this episode, I’m lifting the curtain on how I make it happen week after week, even during the wildest ones filled with sick kids, emergency vet visits, and dentist appointments from hell.

If you’ve ever wondered what it really looks like behind the scenes of a thriving coaching business run by a mom with littles at home, this is for you.

I’ll walk you through my real-life work schedule, what I’ve had to ruthlessly eliminate to stay focused, and the specific business model that allows me to work under 20 hours a week while still generating consistent revenue.

If you’re a mompreneur (or just someone looking to design a business that fits your life, not the other way around), you’ll walk away with clarity, encouragement, and a renewed sense of what’s truly possible.

• [2:28] - Reflecting on a chaotic week that still led to $20K in sales—and what made it possible.

• [5:21] - How I co-structured our day-to-day work schedule with my husband to optimize productivity.

• [10:54] - The afternoon time blocks I guard fiercely for focused work and CEO-level tasks.

• [14:52] - The mindset shift and prioritization that helped me say no to hustle and yes to alignment.

• [25:52] - The hard choice to shut down a multi 6-figure offer—and what I focused on instead.

• [28:44] - Why I fully embraced a high-ticket, streamlined business model built around one offer.

• [34:38] - How this model supports not just my lifestyle—but also empowers my clients to do the same.

1. “It is not easy, and it's definitely not impossible to have babies and grow a business.”

2. “There's literally no chance I have the energy to do that and also do the stuff that actually makes the business money.”

3. “I have way more ideas than what I have the energy and time and capacity to actually execute on.”

4. “I have to go so focused in on the one or two things that are gonna move the needle in the business.”

5. “You can make good money even when you're only working 10, 15, or 20 hours a week.”
   
   

• Follow me on Instagram: @lauraschoenfeldrd
  
  

• Learn more about the Nourished Business Accelerator™
  
  

If today’s episode gave you a peek into what’s truly possible as a business-owning mom, I’d be so grateful if you’d leave a quick review on Apple Podcasts.

It helps other incredible health entrepreneurs like you discover the show, and it keeps me inspired to keep showing up and serving you!

Don’t forget to follow, rate, and share if this resonated with you. See you next week!