Are you a licensed health professional who's tired of being at the mercy of insurance reimbursements or feeling stuck on the social media hamster wheel just to attract clients?

In this episode, I sit down with Becky Bell, a registered dietitian and alum of the Nourished Business Accelerator (NBA), who has cracked the code to creating a profitable, scalable hybrid practice.

Becky shares how she transitioned from a cash-pay model to a blend of insurance and cash-pay services that has doubled her income without burning out or compromising client care.

From replacing her Instagram marketing with SEO (and never looking back!) to crafting a high-touch offer that includes reimbursable services, Becky walks us through the process of building an insurance/cash pay hybrid business that supports both your clients and your lifestyle.

Whether you're a dietitian, therapist, NP, or another licensed health provider, you'll walk away with inspiration and practical insights to make this hybrid model work for you too.

Timeline Summary:

[0:00] - How licensed health professionals can double their insurance income while reducing marketing burnout.

[1:02] - Meet Becky Bell: how she built a thriving, insurance-based business without relying on Instagram.

[4:45] - Becky's journey from an all-cash pay model to integrating insurance without sacrificing outcomes.

[8:17] - Why she resisted taking insurance initially, and what finally changed her mind.

[12:34] - The step-by-step process Becky used to get credentialed and test her new hybrid offer.

[18:10] - Structuring a signature offer that blends insurance-covered sessions with high-value cash-pay services.

[24:17] - The secret to successfully selling hybrid programs: it's all about positioning and outcomes.

[34:41] - Why Becky ditched group programs and doubled down on one-on-one support.

[40:52] - How Becky maintains her high-value services with less than 10 hours a week outside of sessions.

[43:56] - The SEO strategy that replaced Instagram and now brings in nearly all of her clients.

[52:49] - Final thoughts: why this hybrid model might be the best-kept secret for sustainable health businesses.

Top 5 Quotes:

1. "I spend way less time marketing than ever before and I'm busier than I've ever been."

2. "I was starting to feel like I wish I could expand who I serve without sacrificing the level of outcomes I get for people."

3. "Most of my clients right now are coming from Google search. I took a break from Instagram and I never went back."

4. "What insurance companies pay me now is only about 50% of my total revenue. The rest comes from the hybrid model I created."

5. "If I had to start over, I'd start with my website and SEO. That's what's filling my business today."

Links & Resources:

• DM me CASH on Instagram @lauraschoenfeldrd to join the Cash Pay Kickstart (Enrollment Closes 11/30/25)

• The Nourished Business Accelerator - Apply Here

• Contact Becky: becky@rootednutritiontherapies.com

If you loved this episode, make sure to follow, rate, and review the show!

It helps us reach more health pros ready to build a sustainable, profitable business. See you next week on the Nourished CEO Podcast!

What if the real bottleneck in your business isn't your strategy, your pricing, or your content—but your niche?

In this behind-the-scenes episode, I'm walking you through a live coaching conversation from inside my Nourished Business Accelerator that dives deep into the power of refining your niche for faster, easier, and more profitable growth.

You'll hear me coach one of our members through the exact process I use to help our clients scale their revenue without piling more work on their already full plates.

If you've ever felt like you're working way too hard for the amount of growth you're seeing, this episode is going to be a game-changer.

We talk about what truly makes a niche "high ticket," why most wellness entrepreneurs are missing the mark, and how to attract clients who are ready to buy, without a year-long nurturing process. This is the kind of clarity that can shift everything in your business.

Timeline Summary

[1:08] - Exploring what makes a niche "high ticket" (hint: it's not just demographics or pricing)
[2:12] - Coaching Shannon through identifying her ideal client by looking at past client success
[4:04] - How a random Nextdoor post led to a dream client and long-term working relationship
[7:16] - Why postpartum women may be an ideal niche—and what they're really looking for
[10:31] - The urgency factor: Why pain, life transitions, and acute issues create fast buyers
[13:24] - How to create messaging that attracts high-intent, ready-to-buy clients
[17:01] - The difference between slow-nurture buyers vs. fast-action clients
[20:08] - Real-life examples of how acute pain or injury sparked long-term, high-ticket clients
[24:29] - Shifting from general longevity messaging to urgency-driven, solution-specific offers
[27:53] - Why focusing on existing long-term client goals can dilute your core messaging
[30:48] - Rebuilding a niche around urgent, motivated clients who convert quickly

Links & Resources

• DM me the word CASH on Instagram @lauraschoenfeldrd to get the details and sign up for the Cash Pay Kickstart intensive starting December 1st.

Enjoyed this episode? Don't forget to rate, follow, and review the show—it helps more health and wellness professionals discover how to grow thriving businesses with less burnout. And be sure to share this episode with a colleague who needs to hear it!

Have you ever felt the pull to pivot in your business, but weren't sure if it was the right move? I'm sitting down with Margot Witteveen, a registered dietitian who built a thriving practice serving midlife women through perimenopause and menopause.

Now, she's stepping into a new season of business growth by mentoring other practitioners in this underserved area of women's health.

We dive into what it looks like to make big changes in your business with intention — from following a gut instinct to shifting from practitioner to CEO.

Margot shares how she knew it was time to step away from one-on-one work, how she's expanding her impact through mentoring, and why sometimes, the smartest business move starts with trusting your intuition.

If you've ever felt torn between staying the course and chasing a new idea that keeps tugging at you, this conversation will remind you that your intuition might just be your best business coach.

[2:19] – How Margot "fell into" menopausal health and built a thriving niche practice serving midlife women.

[4:56] – The identity shift: "I used to consider myself a dietitian that owned a business. Now I'm a business owner who happens to be a dietitian."

[10:13] – Letting go of one-on-one work, stepping into the CEO role, and finding creative freedom in business growth.

[17:30] – The intuitive nudge that led Margot to mentor other practitioners — and how she protected her energy through the transition.

[24:40] – Understanding the difference between client interest and commitment in the online space.

[40:00] – Setting strong boundaries while staying open to feedback and evolution.

[47:13] – Lessons from failure and how they become the foundation for smarter, more intentional business decisions.

1. "I used to consider myself a dietitian that owned a business, and now I'm a business owner that happens to be a dietitian. That mindset shift changed everything for me."

2. "Sometimes you just know in your gut when it's the right thing, even if it doesn't make sense on paper."

3. "You're not going to get a bad grade. If something doesn't work, it's just feedback. That didn't work? Great. What can I learn from it?"

4. "Are you running your business, or is your business running you? You have to know when to say no and when to open up to something new."

5. "I look at my business as a living organism — it grows, it changes, it needs nourishment, and it keeps evolving."

• Connect with Margot on Instagram: @perfectlyportionedwellness_

• Email Margot directly: info@perfectlyportionedwellness.com

• Learn more about business coaching with Laura: https://www.lauraschoenfeld.com/nba-apply

If this conversation sparked something for you, I'd love if you could rate, follow, and leave a review for The Nourished CEO Podcast.

Your feedback helps more incredible entrepreneurs like you find the show and step fully into their role as confident, intuitive CEOs.