The Next Sensible Step: What Should Your Marketing Do Next?
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The Next Sensible Step: What Should Your Marketing Do Next?
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There are almost infinite things you could do in marketing. The difficult part is deciding what actually deserves your attention now.
In this episode of Marketing Unzipped, Rob Curtis explores his Next Sensible Step framework and why good strategy isn't simply a long list of channels, campaigns and ideas.
Rob explains why marketing decisions should follow the order Business → Strategy → Tactics, how to identify the constraint currently holding growth back, and why separating what you know from what you're assuming can completely change the decision you make next.
You'll also hear why changing a plan isn't necessarily evidence that the strategy failed, why sometimes the sensible decision is simply to keep going, and the five questions Rob uses when marketing starts to feel chaotic.
If your team has too many priorities, too many ideas or an ever-growing list of things it feels it should be doing, this episode will help you narrow the focus.
The question isn't always "What else should we do?"
Sometimes it's simply:
What deserves our attention now?