『The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business』のカバーアート

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business

著者： Fexingo
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Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #MediaBusiness #AudienceBuilding #OpenRates #Monetization #IndependentMedia #WriterEconomy #DirectToConsumer #NewsletterGrowth #ContentMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How Newsletters Are Using Sponsored Deep Dives

    How Newsletters Are Using Sponsored Deep Dives
    2026/06/05
    Episode 33 of The Newsletter Podcast explores how newsletter writers are partnering with brands for sponsored deep dives—long-form, narrative-driven sponsored content that integrates naturally with the newsletter's voice. Lucas and Luna break down the economics, using examples from The Browser's sponsorship by Amazon Web Services and Morning Brew's deep-dive series with Salesforce. They discuss CPM rates, audience fit, and the difference between a deep-dive sponsorship and a typical banner ad. Listeners learn how to approach brands, what to charge, and how to measure success beyond open rates. The episode also touches on the risks of reader pushback and how to maintain editorial integrity. Whether you're a newsletter writer looking to monetize or a marketer exploring newsletter advertising, this episode offers practical insights into one of the fastest-growing sponsorship formats in email marketing. #SponsoredDeepDives #NewsletterMonetization #EmailMarketing #BrandPartnerships #NativeAdvertising #MorningBrew #TheBrowser #AWS #Salesforce #CPM #Substack #Beehiiv #NewsletterBusiness #ContentMarketing #Marketing #NewsletterPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why Newsletters Are Selling Sponsored Deep Dives

    Why Newsletters Are Selling Sponsored Deep Dives
    2026/06/05
    Lucas and Luna examine how top newsletters are moving beyond banner ads and native sponsorships to sell sponsored deep dives — full-length, editorially framed articles paid for by a single brand. They break down the economics using real numbers from a business newsletter that charges $15,000 per deep dive, and explore why readers actually engage with these pieces more than traditional ads. The episode covers the editorial guardrails that protect trust, the pricing model based on cost per engaged reader versus cost per impression, and why this format works better for B2B and niche verticals. Luna pushes back on whether it's just native advertising with a fancier name, and Lucas explains the key difference: disclosure rules and editorial control. They also touch on how deep dives fit into a newsletter's overall revenue mix alongside subscriptions and display ads. #SponsoredDeepDives #NewsletterMonetization #NativeAdvertising #Substack #Beehiiv #EmailNewsletters #B2BMarketing #ContentMarketing #EditorialAdvertising #CostPerEngagedReader #NewsletterRevenue #BrandPartnerships #TrustInMedia #NichePublishing #FexingoBusiness #BusinessPodcast #MarketingStrategy #NewsletterBusiness Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Newsletters Are Using Retargeting Ads to Recover Lost Subscribers

    How Newsletters Are Using Retargeting Ads to Recover Lost Subscribers
    2026/06/04
    In this episode, Lucas and Luna explore how newsletter writers are using Facebook and Instagram retargeting ads to bring back readers who abandoned sign-ups or stopped opening emails. They dive into a specific case: a mid-sized marketing newsletter that recovered 12% of lapsed subscribers using a $500 ad spend over 30 days. The hosts break down the mechanics — pixel-based retargeting, lookalike audiences, and ad creative that mirrors the newsletter's voice — and debate whether this tactic works better for free or paid newsletters. Listeners will learn the exact funnel setup, conversion metrics, and why retargeting is becoming a standard tool in a newsletter marketer's toolkit, not just for e-commerce. #NewsletterMarketing #Retargeting #EmailNewsletter #Substack #Beehiiv #FacebookAds #InstagramAds #SubscriberGrowth #EmailMarketing #MarketingPodcast #DigitalMarketing #AdStrategy #ConversionRate #LapsedSubscribers #PixelTracking #LookalikeAudiences #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    12 分
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