• The New Luxury Consumer

  • 2019/12/05
  • 再生時間： 53 分
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The New Luxury Consumer

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  • The traditional luxury consumer values heritage, scarcity, craftsmanship and status. But times are changing. What does luxury mean today, and how should marketers think about it? Our three experts discuss what customers think about luxury in a world where many material objects have lost their appeal.
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The traditional luxury consumer values heritage, scarcity, craftsmanship and status. But times are changing. What does luxury mean today, and how should marketers think about it? Our three experts discuss what customers think about luxury in a world where many material objects have lost their appeal.
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