Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jgrss

Episode Summary

In this episode, Ben Reed sits down with Jérémy Grandillon, founder of TC9, to discuss why traditional lead generation agencies are struggling and how AI-powered GTM engines are reshaping modern sales, marketing, and RevOps. They dive into CRM optimization, AI adoption, Claude Code, GTM engineering, and why strategy, business context, and human judgment will become the most valuable skills in an AI-first world.

What You'll Learn

• Why the traditional lead generation agency model is breaking down
• The importance of product-market fit before scaling outbound
• How AI GTM engines improve sales, marketing, and RevOps processes
• Why CRM optimization creates hidden revenue opportunities
• How Claude Code is changing GTM engineering
• AI adoption challenges inside enterprise organizations
• Why strategy and business context matter more than automation

Featured Guest

Jérémy Grandillon - Founder of TC9, an AI GTM automation agency helping companies modernize sales, marketing, and RevOps through intelligent workflows and GTM engines.

Host

Ben Reed, Host of the Next Gen Sales Leaders Podcast

Episode Highlights

[00:01:00] Why lead generation agencies are broken and TC9's pivot to AI GTM automation

[00:05:00] Product-market fit vs. scaling outbound: why most clients churn

[00:13:00] GTM engines and moving beyond traditional lead generation

[00:17:00] CRM optimization and uncovering hidden revenue opportunities

[00:35:00] GTM consulting, audits, and where AI creates the most ROI

[00:40:00] AI adoption inside enterprise organizations and data privacy concerns

[00:46:00] Claude Code, AI workflows, and the future of GTM engineering

[00:55:00] AI for prototyping vs. production software

[01:01:00] Why expertise, judgment, and taste will become more valuable than execution

[01:07:00] AI, the future of work, and what's next

Connect with Jérémy

LinkedIn: https://www.linkedin.com/in/jeremygrandillon/

Follow Ben on Social

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

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Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jgrss