The New Consumer Economy: Where CPG Brands Can Still Win
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The New Consumer Economy: Where CPG Brands Can Still Win
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Consumers are feeling more pressure—but that doesn’t mean they’ve stopped spending.
In this episode of CPG Insiders, Mark Young and Justin Girouard sit down with Baringa’s Caspian Conran and Maureen Bossi to break down the state of the U.S. consumer, where spending is shifting, and what CPG brands should be watching next.
One of the biggest takeaways: consumers are becoming more selective about where they spend, but they’re still willing to pay a premium when the product delivers real value.
The conversation covers:
• Why aggregate consumer data can hide major differences between income groups
• How premium brands can protect their positioning in a softer economy
• Why cutting marketing during a downturn can cost you market—and mind—share
• How gas prices and other economic indicators can signal changes in buying behavior
• Why consumers may delay big-ticket purchases while still indulging in smaller premium experiences
• How AI could reshape both the consumer journey and the broader economy
For CPG leaders, the message is clear: understand exactly who your customer is, stay visible, and make sure the value of your offer continues to exceed the price you’re asking.