New construction can create enormous opportunities for real estate professionals, but many agents avoid it entirely.

The information is fragmented. Builders can be difficult to reach. Agents may spend hours researching communities, requesting availability, driving between developments, and assembling information for buyers. For agents interested in working with international clients, the barriers can be even greater.

But what happens when agents have a simpler way to present those opportunities?

In this Best Of episode, we revisit a conversation with Christian Calusa, a real estate professional and the founder of NEO. Christian explains why so many agents want to sell new construction or work globally but do not know where to begin.

You'll also learn:

• Why many agents avoid selling new construction

• What prevents real estate professionals from pursuing international buyers

• How a new agent reportedly turned an Uber conversation into a $10.2 million sale

• Why a personalized landing page can become a lead-generation tool

• How agents can build a niche around relocation and new construction

• Why educating buyers before a property tour can save everyone time

• How technology can support relationships without replacing the REALTOR®

Guest Bio

Christian Calusa is the CEO and Founder of NEO. NEO is the most adopted platform for new construction in Florida and Texas, and is rapidly expanding throughout the U.S. NEO is a unique solution that connects builders, real estate agents, and buyers in one streamlined ecosystem, offering unparalleled access to inventory, marketing tools, and sales enablement, both nationally and internationally. The platform has received multiple awards in various countries, recognizing its innovation, scalability, and impact on the real estate and PropTech sectors. Visit https://www.newestateonly.com/ to learn more or send an email to cc@newrealestateonly.com.

About Your Host

Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

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