The Name Lens
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The Name Lens
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In one of the most pointed stories in the series, Michelle recounts a meeting with a project manager at a major California engineering firm who told her plainly that women- and minority-owned firms “are usually not qualified” for large infrastructure projects. Rather than reacting to the insult, she used the Name Lens to ask what was actually driving his resistance — and discovered the real issue wasn’t bias on the surface, but an unaddressed risk-and-incentive gap underneath it. Correctly naming that problem changed her response, won her firm a seat on the team, and eventually led to a long-term partnership and her involvement on the inaugural steering committee for the Cal Mentor Program, which pairs small businesses with large businesses across California.
WHAT YOU’LL LEARN:
- Why most leadership breakdowns come from misnaming the problem, not from indecision
- How to distinguish a surface narrative from the core condition driving it
- A real-world example of turning a perceived-bias moment into a risk-mitigation conversation
- How correctly naming a problem changes strategy, tone, and outcome downstream
REFLECTION PROMPT
What is the real problem requiring your leadership right now — and what decision becomes clear once you name it accurately?