In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Kevin Brubaker sit down with James Kersey and Emilee Fenn from All Out Brands to talk about their journey through cheer to founding one of the most respected independent event brands in all-star cheerleading. They share how All Out Championships began, the challenges of building a company during the rise of The Summit, and their mission to create top-tier events that truly serve coaches, athletes, and parents. Plus, hear their take on what's changed most in today's youth and why understanding people is the heart of good business.

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | info@joinmotus.com

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

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Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

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🔑 Keywords: All Out Brands, All Out Championships, cheerleading events, all star cheer, cheer competitions Florida, Spirit Cheer, cheer business, James Kersey, Emilee Fenn, cheer industry, The MotUS Edge Podcast, youth sports, cheer entrepreneurs, Prime Alliance, cheer event producers, Florida cheer events, cheer coaching, leadership in cheer, cheer event logistics, cheer competition management, cheer gym owners, cheer industry podcast, cheerleading business insights

In this MotUS Edge Podcast bonus episode, host Casey Jones sits down live at the MotUS Business Expo with keynote speaker Aaron Flaker, Kari Pickering from iClassPro, and Sean Timmons from Nfinity. Together, they discuss the evolution of the cheer industry, leadership lessons, entrepreneurship, and the importance of athlete experience in All Star cheer. From the early days of JAMBrands to the next generation of event innovation, this episode is full of inspiration, nostalgia, and insight for gym owners and youth sports professionals alike.

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | info@joinmotus.com

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

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Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

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🔑 Keywords: MotUS Edge Podcast, MotUS Business Expo, Aaron Flaker, Kari Pickering, Sean Timmons, iClassPro, Infinity Cheer, JAM Brands, All Star Cheer, cheerleading business, cheer industry, cheer event producers, youth sports leadership, cheer gym owners, athlete experience, cheer entrepreneurship, cheer podcast, cheer business tips, All Star cheer insights, cheer industry growth, live from Nashville

In this episode of The MotUS Edge Podcast, Stacy Rowe and Kevin Brubaker dive into the keys for starting cheer competition season strong. From setting realistic expectations with athletes, parents, and coaches to building confidence through consistent training, they share strategies that help programs thrive under pressure. Stacy and Kevin discuss the importance of communication before and after events, balancing enthusiasm with high standards, and keeping the athlete experience at the center of every decision. Whether you’re a gym owner, coach, or cheer parent, this conversation will help you navigate the highs and lows of competition season with clarity and purpose

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | info@joinmotus.com

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

*******************************************

Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

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🔑 Keywords: cheer competition season preparation, cheerleading expectations for athletes, communication for gym owners, building athlete confidence in cheer, cheerleading parent communication, cheerleading coach strategies, competition season tips for cheer gyms, balancing expectations in cheer, preparing athletes for first competition, MotUS Edge Podcast cheerleading, Stacy Rowe, Kevin Brubaker