Generation Z has divorced legacy brands. From fashion to food, skincare to supplements, young Indians are abandoning household names for Instagram-born startups their parents have never heard of. Zara feels too expensive and repetitive. H&M lacks uniqueness. Traditional brands feel inauthentic and mass-produced. But this isn't about price alone. It's about trust, personalization, and meaning. In an era where identity is curated pixel by pixel on social media, GenZ needs brands that speak their language—brands with personality, rough edges, and values that align with their own. Brand consulting and founder of Think9 Consumer Technologies Santosh Desai tells host Anirban Chowdhury it’s a "fundamental structural shift"— a permanent rewiring of consumer behavior driven by technology, media fragmentation, and the democratization of distribution. Brand loyalty, he argues, was always just inertia. And that inertia is dead. Welcome to the post-loyalty economy.

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Check out other interesting episodes like: How Will a Volatile ₹ Impact You in 2026?, How Quick Commerce is Triggering a Health Crisis for Gen Z, India’s Labour Law Reboot, Viral to Valuation: Building Women’s Cricket as a Brand and much more.

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Arvind Jain couldn't find his own company's data at Rubrik. So in 2019 before ChatGPT, before the AI boom, he built Glean, the first enterprise generative AI company. Now they're doubling past $100M ARR with 1,100 employees and watching tech giants copy their playbook. But Jain admits his biggest mistake: being too conservative. "We should have gone much bigger, much faster," he says, crediting his Indian upbringing for the cautious approach. Still, Glean remains years ahead as competitors scramble to build "AI that knows your company's data." His contrarian take on AI? It won't shrink workforces, it'll just raise the bar for everyone. The real edge isn't the technology; it's execution. And despite the relentless pace keeping him up at night, Jain's never been more optimistic about building a multi-billion dollar business.

You can follow Swathi Moorthy on her social media: X and Linkedin

Check out other interesting episodes like: How Will a Volatile ₹ Impact You in 2026?, How Quick Commerce is Triggering a Health Crisis for Gen Z, India’s Labour Law Reboot, Viral to Valuation: Building Women’s Cricket as a Brand and much more.

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Mumbai finally has its second airport — a long-awaited addition that could reshape how India’s busiest aviation market moves. Beyond the terminal and runway, it signals the scale of Adani’s airport ambitions. In just a few years, the group has built a network of eight airports, and in FY25 its airport business turned profitable with ₹9,276 crore in revenue, ₹4,350 crore in EBITDA and ₹772 crore profit, supported by passenger growth, tariff resets and fast-expanding non-aero revenue from retail, duty-free, lounges and F&B. But there’s a road ahead — connectivity to NMIA needs to catch up, international flights will ramp gradually, and service experience will define passenger sentiment as numbers rise. On latest episode of The Morning Brief, ET’s aviation expert Forum Gandhi joins host Anirban Chowdhury to break down how Adani is building India’s biggest airport portfolio, what Navi Mumbai changes for travellers, and where the airport business goes next.

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You can follow Anirban Chowdhury on his social media: X and Linkedin

Check out other interesting episodes like: How Will a Volatile ₹ Impact You in 2026?, How Quick Commerce is Triggering a Health Crisis for Gen Z, India’s Labour Law Reboot, Viral to Valuation: Building Women’s Cricket as a Brand and much more.

Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

See omnystudio.com/listener for privacy information.