You are probably using AI, but you might be using it wrong. This episode is a conversation with Jordan Gill, founder of Systems Saved Me and one of the most innovative systems minds in the online business space, about where AI actually belongs in your business, and where it is quietly costing you more than you realize.

Jordan has been in business for 10 years, has built multiple software tools without knowing how to code, and has a take on AI that is refreshingly grounded. If you have been wondering how to use AI without losing your voice, your edge, or your expertise in the process, this one is for you.

Key Takeaways:

• Find out why the founders who are winning right now are the ones being more themselves, not less — and what that actually looks like in practice.
  

• Learn the specific tools Jordan uses to get information out of meetings and into the right hands without a single human having to relay it.
  

• Discover the one content strategy that consistently outperforms new content — and how to apply it to what you have already created.
  

• Get the exact framework Jordan uses to prioritize which systems to build first so you stop wasting time organizing things that do not make you money.
  

• Hear why adding a new marketing channel before optimizing the one that is already working is one of the most expensive mistakes founders make.

You are the strategist. AI is the executor. The moment you flip those two, your marketing starts to sound like everyone else's, your decisions start to reflect the average, and the thing that makes you irreplaceable starts to disappear.

Jordan and I are on the same page on this: the founders who will continue to grow are the ones who know themselves deeply, trust their own data, and use tools to speed up execution, not replace their thinking.

About Jordan Gill

Jordan Gill is the founder of System Saved Me, a systems and automation strategist with 10 years in the online business space. She is known for pioneering the VIP Day model and has since built multiple AI-powered software tools without a single line of code. Jordan is a wife, full-time bonus mom, and self-described comfortpreneur who creates most of her best content from the carpool line. She is direct, wildly resourceful, and one of the most innovative thinkers in the space.

Find her on Instagram and Threads: @systemsavedme

Website: systemsavedme.com

Want to be in the right room?

If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure.

Use code MFTGUEST at checkout for an exclusive discount.

View cities + tickets: https://www.kelseakoenreich.com/city-girls

Ready to build a business that stops depending on you?

If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so you can lead with clarity and finally get your time back…

Fill out my inquiry form here:

http://inquiry.kelseakoenreich.com

Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

I just had my highest revenue and highest profit month in 15 years of business. And I did not see it coming. This episode is me pulling back the curtain on how it happened, what I traced it back to, and what it is actually telling me about the way I have been running my business and my life.

This one is equal parts personal and tactical. If you have been overcomplicating your sales strategy, chasing shiny objects, or feeling like you need to do more to grow — I want you to listen to this one closely.

Key Takeaways:

• Your data already knows where your clients are coming from. Stop adding new strategies and start expanding what is already working.

• Doing less can produce more. Simplifying is not giving up — it is paying attention to what the numbers are actually telling you.

• Remarkable results come from alignment, not urgency. The best month of my career came from genuine relationships, integrity, and trusting the process instead of forcing it.

• You already know what needs to change. The problem is execution — and that requires accountability, not more awareness.

• Wealth is not only financial. Time, connection, mental health, and physical health are all part of the picture. Optimizing for revenue alone will cost you everything else.

I want to be honest about something. The month that broke every record I have ever set was not the result of a new funnel, a new offer, or a new marketing strategy. It was the result of years of doing the right things — treating people well, staying in integrity, building real relationships, and being willing to shed the things that were not serving me.

That is the part nobody talks about. Strategy matters. Data matters. Execution matters. And underneath all of it, the willingness to trust yourself, trust your timing, and stop creating from a place of not enough — that is what actually changes everything.

Want to be in the right room?

If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure.

Use code MFTGUEST at checkout for an exclusive discount.

View cities + tickets: https://www.kelseakoenreich.com/city-girls

Ready to build a business that stops depending on you?

If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so you can lead with clarity and finally get your time back…

Fill out my inquiry form here:

http://inquiry.kelseakoenreich.com

Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

Some of the most important breakthroughs in business have nothing to do with strategy. This episode is a behind-the-scenes look at what actually happened at my most recent private client retreat in Charleston — the conversations, the themes, the tears, the laughs, and the moments that remind me why I do this work.

The women in that room were not beginners. They were established founders who have made the money, built the teams, and earned the recognition. And what they needed most had very little to do with tactics. If you have ever wondered what it looks like when high-performing women finally give themselves permission to exhale, this episode is for you.

Key Takeaways:

• Guilt about having a life outside your business is not a character flaw. It is a pattern worth examining. Your team members have equal choice, and you cannot build a business that serves your life if you keep apologizing for living it.

• You are probably holding things you do not need to hold. When we stop doing everything out of habit and start asking what is actually driving results, most founders discover that a lot of what they are carrying can be put down without the business skipping a beat.

• Expansion is not always the answer. Before you add a new revenue stream, a new location, or a new offer, ask yourself what you were actually hoping it would give you. The answer is almost always more time, more profit, or more freedom — and those things can often be created by restructuring what already exists.

• Small tweaks create big leaps. The most profitable version of your business is usually not a bigger version. It is a cleaner one. Tightening your current structure — your people, your pricing, your processes — will almost always outperform adding something new.

• Your mental and physical health are not separate from your business strategy. They are the foundation of it. When you prioritize your wellbeing, everything you do in your business is served better because of it.

What I keep seeing in these rooms is that the women who are furthest along professionally are often the ones who most need permission to just be human for a few days. Not to perform. Not to have the answers. Not to hold everything together. Just to be seen, heard, and reminded that the goal was never to build a business that consumes you.

That is what the retreat was. That is what City Girls is built to be in a shorter window of time. And that is the kind of room I want you in.

Want to be in the right room?

If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure.

Use code MFTGUEST at checkout for an exclusive discount.

View cities + tickets: https://www.kelseakoenreich.com/city-girls

Ready to build a business that stops depending on you?

If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so you can lead with clarity and finally get your time back…

Fill out my inquiry form here:

http://inquiry.kelseakoenreich.com

Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

You built the business so it would work for your life. But somewhere along the way it started running you instead. If you are a female founder deep in the messy middle — growing a business, raising kids, holding a marriage together — and wondering if it is actually possible to have all of it without losing yourself in the process, this one is for you.

I sat down with Sammy Kesner, founder of Jackson and June Events and mom of three girls (including a six-month-old she was breastfeeding when we hit record — yes, really). Sammy has spent seven years building a wedding planning business intentionally designed around motherhood, and she has a lot of hard-won wisdom on delegation, time blocking, seasons, and what it actually looks like to build a business that gives you your life back instead of taking it.

If you are tired of white-knuckling through your weeks and ready to lead your business differently, this episode will show you where to start.

Key Takeaways:

• Begin with the end in mind. The structural decisions you make early in your business — including something as simple as what you name it — will either give you flexibility as you grow or lock you in. Build for where you are going, not just where you are right now.

• Seasons are not a problem to fix. They are a reality to plan around. The founders who thrive are not the ones who have it all figured out — they are the ones paying attention and willing to shift when something stops working.

• Time blocking is not about being rigid. It is about creating mental relief. When every type of task has a dedicated place in your week, you stop carrying the weight of everything at once and start showing up fully where you are.

• Hire for your gaps, not your comfort zone. The goal is to bring people onto your team who are better than you at the things you do not love or do not do well. A team that complements you will always outperform a team that mirrors you.

• Delegation requires structure, not just trust. Putting a layer of leadership between you and the day-to-day is not about checking out — it is about creating a system where things move without you being the bottleneck for every decision.

About Sammy Kesner

Sammy Kesner is the founder of Jackson and June Events, a wedding planning company she built from the ground up in 2018 — intentionally naming it so it would never depend on her alone. With a background in corporate events and recruiting, Sammy has spent nearly a decade planning weddings across the country while building a team-first business designed around the life she actually wanted. Now a mom of three girls under five, she works from home alongside her husband and is expanding into coaching for wedding planners who want stronger systems, workflows, and infrastructure inside their businesses. Sammy is living proof that you can build something you are proud of and still be present for the people who matter most.

Follow her personal brand on Instagram and TikTok: @sammytheweddingplanner_

For wedding planning inquiries: @jacksonandjuneevents

Want to be in the right room?

If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure.

View cities + tickets: https://www.kelseakoenreich.com/city-girls

Ready to redesign your business so it stops depending on you?

If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so you can lead with clarity and finally get your time back…

Fill out my inquiry form here:

http://inquiry.kelseakoenreich.com

Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

You've built the business. You've hired the team. And somehow it still feels like everything runs through you… the decisions, the follow-up, the fixes, the fires. If you are a female founder running a profitable business with a team behind you and still feel like the bottleneck of everything, this episode is for you.

I'm breaking down the most common people problems I see inside high-revenue businesses that look great on the outside and are crumbling behind the scenes, and more importantly, exactly what to do about them. This is built directly from 15 years of client work across industries, and these patterns show up everywhere.

If your team is costing you time, money, and mental load, this episode will show you where to look first.

Key Takeaways:

• Wrong people, wrong roles, or both will always create resistance. If you are constantly checking up on someone, feeling like you are dragging them, or questioning whether they are doing their job, that is data — and it is telling you something needs to change.

• Unclear roles create confused teams. Most performance problems are not a people problem. They are a clarity problem. If your team does not know exactly what they own, what success looks like, and what they are being measured on, you are setting them up to fail.

• Hiring from desperation is one of the most expensive decisions you will make. When you hire from a place of drowning, you skip the steps that matter. Hire slow, hire for where you are going, and hire based on what the role will give you back — in time, in revenue, or both.

• Accountability is not micromanaging. It is leadership. Setting KPIs, holding 30-60-90 day check-ins, and having honest conversations about performance is not being too much. It is how you build a team that actually performs without you holding every thread.

• You cannot empower people and micromanage them at the same time. If you want your team to take initiative, think strategically, and own their roles — you have to give them the permission, the clarity, and the space to actually do it.

Your team is either multiplying your impact or quietly draining it. The difference is rarely about finding better people — it is almost always about building better structure, providing clearer expectations, and showing up as the leader your team actually needs.

The hard truth is that most team problems point back to the CEO. Not because you are doing something wrong, but because the clarity, the standards, and the culture your team operates inside of starts with you. This episode gives you the framework to audit where things are breaking down and the practical steps to start fixing it this week.

Want to be in the right room?

If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure.

View cities + tickets: https://www.kelseakoenreich.com/city-girls

Ready to redesign your business so it stops depending on you?

If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so you can lead with clarity and finally get your time back…

Fill out my inquiry form here.

Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

You're posting, you're showing up, you're doing the things and the sales still aren't following. This episode is for the millennial mom CEO who is spending time and money on marketing that isn't converting, and can't figure out why.

I sat down with Jordan Schram, a brand strategist who spent nine years building marketing frameworks for Walmart before bringing that same big-brand thinking to small and mid-size businesses. We got into the real reason your marketing isn't feeding your sales funnel — and it's not your posting schedule, your aesthetics, or your follower count.

If you're ready to stop throwing content at the algorithm and start building marketing that actually works, this episode will show you where to start.

Key Takeaways:

• Most business owners skip the foundation. You rushed past your ideal client work because you wanted to make money fast. That decision is costing you now — because without it, your messaging can't land and your marketing can't convert.

• Psychographics over demographics, always. Stop describing who your client is and start describing what she is thinking, feeling, and doing the moment she wakes up. That's the messaging that makes people say "are you in my head?"

• You cannot fully hand off your marketing. Completely removing yourself from the process will never produce the results you want. You have to be the origin. A great marketing hire expands your stories and perspectives — they do not replace them.

• More is not the answer. Most people need to do less marketing, not more. Map every tactic to a real goal. If you cannot explain how it drives a sale, it should not be on your list.

• Vanilla does not convert. Playing it safe, having no opinion, and trying to appeal to everyone is the fastest way to disappear in a saturated market. Your perspective is the differentiator.

About Jordan Schram

Jordan Schram has loved marketing since before she could explain why — her first song was the Kit-Kat jingle and her walls were covered in "Got Milk?" ads instead of boy band posters. After cutting her teeth in Chicago ad agencies and spending nine years at Walmart building frameworks for multi-million and billion-dollar brands, she traded the corporate ladder for entrepreneurship and now brings that same big-brand thinking to small and mid-size businesses through her consultancy, Purple Sky Strategy. As a mom of two (plus two fur babies), her mission is simple: help business owners build a strategic path forward so they can live more and work less.

Find her on Instagram: @purpleskystategy

Website: https://purpleskybranding.com/

Not sure what's holding your marketing back? Take Jordan's free quiz to pinpoint exactly where the gap is:

https://quiz.purpleskystrategy.com/landing-page-fb

Want to be in the right room?

If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure.

View cities + tickets: https://www.kelseakoenreich.com/city-girls

Ready to attract the clients your pricing deserves?

If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so the right clients stop questioning your rates and start signing…

Fill out my inquiry form here.

Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

You asked, I answered. This episode is for the millennial mom CEO who has raised her prices, posted the content, and is still wondering why the right clients are not showing up. The answer is not a better hashtag strategy. It is a combination of confidence, worthiness, and messaging specificity that most business coaches will not touch.

I get honest about my own pricing, what it actually takes to stand behind numbers like that, and the internal work that has to happen before the external strategy can land. Then I get tactical: how to fix your messaging, why specificity is your biggest sales asset, and how to get in front of the women who are actually ready to invest.

If your marketing is producing content but not producing clients, this episode will show you exactly where to look.

Key Takeaways:

• Confidence is your first marketing strategy. If you raised your prices from a place of fear instead of certainty, that energy is showing up in your content and your sales conversations.

• Worthiness and receiving are connected. If you are not open to holding the level of money you are asking for, you will repel it before it ever reaches you.

• Specificity is what converts. Demographics tell you who she is. Psychographics tell you what she is thinking at 7am before her feet hit the floor. Market to the second one.

• Your ideal client is not sitting on Instagram waiting to be found. She is busy running her business. You have to get in the room with her.

• AI is a tool, not a ghostwriter. Use it to format and organize, not to think for you. The moment a caption sounds like everyone else's, it stops working.

• Referrals are built on experience. The fastest path to premium clients is being exceptional with the ones you already have.

• Your sales cycle may be long, and that is not a problem. Some clients follow for a year before they hire. Consistency and specificity build that trust over time.

Want to be in the right room?

If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure.

View cities + tickets: https://www.kelseakoenreich.com/city-girls

Ready to attract the clients your pricing deserves?

If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so the right clients stop questioning your rates and start signing…

Fill out my interest form here.

Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

In this episode of The Mom Founder’s Table, I’m sitting down with Leah Rosser, fractional COO and people ops expert, to talk about what’s really happening behind the scenes when you feel overwhelmed, scattered, and like everything depends on you.

Leah has been in my world for years (client, sister of a client, trusted operator), and she brings the kind of calm, structured clarity that instantly makes you breathe again, without sugarcoating what needs to change.

Here’s the truth: Most founders aren’t micromanaging because they want to. They’re micromanaging because their business doesn’t have a repeatable way of operating without them.

Inside This Episode:

• The real signs it’s time for a fractional COO (and what problems that role actually solves)

• Why your team can be “at capacity” while nothing is moving

• How micromanagement is created on the front end — and how to stop it

• Why Slack is not a project management system (and what to use Slack for instead)

• The most overlooked leadership fix: creating dedicated spaces for brain dumps vs. execution

• What effective delegation actually requires (who/what/when/where/why + a repeatable process)

• How missing details turn a 30-minute task into an hour and a half — and drain everyone’s capacity

• The first operational changes that create immediate relief: calendar, clear ownership, SOPs

• The three biggest mistakes busy founders make: hiring fast/cheap, buying every system, and never pausing to assess

• The simplest “breathe again” reset: set calendar boundaries, clarify your CEO seat, and audit your team roles

This conversation is about leadership maturity. It’s about structure that protects relationships.It’s about building a business that runs with you, not one that requires you to carry it.

About Leah Rosser

Leah Rosser is a fractional COO specializing in back-end systems and people operations for established service-based founders. With a background in elementary education, Leah supports CEOs by auditing their internal infrastructure, clarifying team responsibilities, streamlining systems, and building repeatable workflows that reduce decision fatigue and create real capacity.

Connect with Leah:

Instagram: @leahfrosser

Website: www.outoftheboxops.com

Free Class: Calendar Management Mastermind

Leah is hosting a free class on calendar management — choosing the right system, setting boundaries that stick, and creating a schedule that supports you as a mom and CEO.

March 18th at 11:00 AM

Register here

Want to be in the right room?

If you’re an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure.

View cities + tickets:

https://www.kelseakoenreich.com/city-girls

Charlotte • NYC • Atlanta • DFW

(Leah will be with us in Atlanta in October.)