So many women in business get caught up in the shiny things — the perfect branding, the polished visuals, the clever tagline. And while those matter, they’re not what makes your business stand out. Your values are.

In a world full of options and constant noise, your values are what help your brand cut through — they’re the reason the right clients feel instantly connected to you. When you understand what you stand for and how it shows up in your work, you create a business that’s not only profitable but deeply fulfilling.

In this episode, we’ll dive into:

• Why your values are the foundation of sustainable, aligned growth

• How misalignment in your values leads to frustration and burnout

• The connection between your personal values and your most profitable clients

• How to identify your “operating system” as a CEO and live it through your business

• A step-by-step process to turn your values into brand stories that attract your ideal clients

Your values are more than words on your website — they’re what transform your business from another option into the obvious choice.

And if you’re ready to scale a business that’s not just bigger but truer to who you are, that’s exactly why I’m building The Founder’s Boardroom — a mastermind for women who are already winning but know they can’t (and don’t want to) do it alone.

Join the waitlist to be the first to know when doors open.

Because where you’re going requires support — and a boardroom of women who get it.

Chapter:

00:00 Tech Troubles and Time Management

02:47 The Power of Values in Business

06:17 Identifying and Aligning Core Values

10:39 Differentiating Through Values and Stories

18:10 Creating Your Unique Business Identity

24:05 Building a Value-Driven Business for Growth

Keywords:#WomenEntrepreneurs #MomCEO #ValuesDrivenBusiness #WomenInBusiness #LeadershipForMoms #BusinessMindset #CEOCoach #WomenWhoLead #AlignedSuccess #SustainableGrowth #BusinessPodcast #FemaleFounders #PurposeDrivenBusiness #EntrepreneurLife #MomBusinessOwner #WorkLessEarnMore #MomBoss #WomenEmpoweringWomen

If your marketing isn’t converting, this might sting a little — but it’s the truth: you don’t know your people as deeply as you think you do.

For years, surface-level marketing worked. You could describe your audience by age, income, and location and still see results. But those days are gone. The market is louder, smarter, and more saturated — and buyers are craving connection, not clichés.

If you can’t describe what your ideal client is thinking on a random Tuesday afternoon — what’s stressing her out, what she dreams of, what keeps her up at night — then your message won’t land. Because people don’t buy products. They buy solutions to the problems they’re living through right now.

In this episode, I’ll walk you through:

• Why surface-level demographics no longer drive sales

• How to identify your client’s beliefs, fears, and daily thought patterns

• The emotional and psychological depth your marketing needs to actually connect

• What truly makes your brand stand out in a crowded space

• How to shift from information-based messaging to empathy-driven storytelling

This episode is a reminder that real marketing isn’t about algorithms — it’s about understanding humans.

And if you’re ready to surround yourself with women who get it — who are building businesses that grow without sacrificing what matters most — that’s exactly why I’m building The Founder’s Boardroom.

It’s a mastermind for women who are already winning but know they can’t (and don’t want to) do it alone.

Join the waitlist here to be the first to know when doors open.

Chapters:

00:00 The Importance of Online Presence

03:58 Understanding Marketing Saturation

06:47 The Shift from Demographics to Psychographics

12:27 The Day in the Life Exercise

17:03 Bridging the Gap: Current vs. Desired Reality

21:31 Understanding Buyer Behavior

25:01 A New Opportunity for Women Entrepreneurs

Keywords:#BusinessPodcast #WomenEntrepreneurs #MomCEO #MarketingStrategy #RevenueGrowth #EntrepreneurPodcast #ScaleYourBusiness #WorkLessEarnMore #WomenInBusiness #CEO

You have one job in business - to keep selling. But for so many women entrepreneurs, sales feel heavy, icky, or even desperate. The truth? Sales is service. When you stop seeing it as “convincing” and start owning it as your responsibility to solve real problems, everything changes.

In this episode, I’m breaking down:

• Why sales resistance is rooted in scarcity, fear, and comparison
  

• How your confidence and self-belief shape your sales results
  

• The mindset shift that transforms chasing sales into attracting sales
  

• Practical tweaks to your sales conversations that instantly increase conversions
  

If you’ve ever felt like sales drain you, or like you’re chasing every single client, this conversation will reframe the way you think about selling - and help you unlock more revenue with ease.

Ready to multiply your revenue without multiplying your workload? Multiply is my 10-week sales accelerator for service-based business owners. Inside, I’ll help you refine your messaging, marketing, and sales process so you can position yourself as the obvious choice — and increase your sales with confidence and clarity.

Enroll now and join us live: https://www.kelseakoenreich.com/multiply

Chapters:

00:00 The Importance of Sales in Business

03:45 Shifting Mindsets Around Sales

07:11 Women Entrepreneurs and the Pressure to Succeed

10:55 Sales as Service: A New Perspective

14:21 Building Confidence and Self-Belief

19:17 Closing the Confidence Gap

23:23 Effective Communication in Sales

26:55 Overcoming Scarcity Mindset in Sales

Keywords:

#BusinessPodcast #WomenEntrepreneurs #MomCEO #SalesStrategy #RevenueGrowth #EntrepreneurPodcast #ScaleYourBusiness #WorkLessEarnMore #WomenInBusiness #CEO