AI has officially changed the rules of digital visibility and most marketers are still playing last decade’s game.

In this deep-dive episode, Eddie Garrison breaks down the new three-layer visibility ecosystem where SEO, PPC, and AI work together… and where AI-generated answers are quickly becoming the most influential visibility channel of all.

If you care about search, ads, content, branding, or digital strategy, this episode is essential listening.

Because the brands that adapt to the new AI visibility layer won’t just get seen… they’ll get chosen.

Tune in and future-proof your marketing strategy.

Want a 50% lift in brand performance? This episode breaks down new research analyzing 1,000+ campaigns, and reveals why pairing traditional media with digital channels consistently drives massive results.

You’ll learn the best-performing channel combinations, how brands like Walmart are winning with cross-channel synergy, and a simple framework to make your next campaign work harder without spending more.

Perfect for marketers who want smarter strategy, not bigger budgets.

In this episode, Eddie breaks down the seismic shift happening in search, discovery, and digital visibility.

Half of all Google searches now end with AI-generated summaries. That means your customers are getting answers without ever visiting a website, maybe even yours. Ranking #1 is no longer the finish line. It’s just the entry ticket.

In each episode, Eddie guides you through the new search landscape, where SEO meets AEO, GEO, and AI-powered content strategy. You’ll learn how to:

• Be Found by search engines
• Be Chosen by AI assistants
• Be Cited by generative models
• Be Scaled using intelligent content systems
• Be Dominant across the entire digital ecosystem

This is where marketers, founders, creators, and brand leaders come to understand what’s changing, what matters now, and how to stay visible when the algorithms shift again tomorrow.

If you want your brand to be the one discovered, recommended, and trusted in the new AI-first world…

You’re in the right place.