How can video content and influencer partnerships actually drive bookings and engagement?

In this episode, hosts David Millili and Steve Carran sit down with Eileen Santiago, social media strategist at The Modern Hotelier, to explore how hotels can elevate their digital presence, drive engagement, and boost bookings through social media.

Topics Covered:

• Why video content is king for showcasing hotels
• How to use influencer collaborations effectively
• Choosing the right influencers for your hotel (location, niche, engagement, reach, aesthetics)
• Leveraging giveaways to create buzz and attract guests
• Creative video hooks to stop scrollers in their tracks
• Tips for working with micro and nano influencers on a budget

If you’re a hotelier, marketer, or anyone in hospitality looking to stand out on Instagram, TikTok, and YouTube, this episode is packed with practical, actionable insights.

Watch the FULL EPISODE on YouTube: https://youtu.be/rS88tQw9VAY

Links:
Eileen on LinkedIn: https://www.linkedin.com/in/eileen-santiago-76a8115/
topVue Marketing: https://topvuemarketing.com/

For full show notes head to: https://themodernhotelier.com/episode/235

Follow on LinkedIn: https://www.linkedin.com/company/the-...

Join the conversation on today's episode on The Modern Hotelier LinkedIn page

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.

In this episode, David and Steve sit down with Sarah Jarnicki, the Creator of BrandClave, the AI-powered platform redefining how hotel brands are created, validated, and brought to life.

Sarah shares her inspiring journey from growing up in Cincinnati to working in global commodities, traveling the world, and ultimately building a revolutionary system that predicts traveler desires before they hit trend reports.

We cover everything from:

• How AI, emotional design, and Web3 will reshape hotels by 2030
• Why traditional hotel branding is “broken” — and how BrandClave fixes it
• How Sarah built a 7-day process that delivers fully investor-ready hotel brands
• The rise of identity tourism, digital hotels, and immersive Web3 hospitality
• Why Middle Eastern cities like Dubai & Saudi Arabia are leading hospitality innovation
• How local culture, wellness, and technology will define the next decade of travel

Sarah also reveals her bold initiative to build the world’s first Web3 hotel, co-created with 100 influential women across hospitality, crypto, finance, and design. If you're a hotel developer, hospitality leader, futurist, or just curious about where travel is heading — this is a must-watch.

Watch the FULL EPISODE on YouTube: https://youtu.be/g7Lv21KxWjw

Links:
Sarah on LinkedIn: https://www.linkedin.com/in/sarahjarnicki/

BrandClave Hotels: https://brandclavehotels.com/

For full show notes head to: https://themodernhotelier.com/episode/234

Follow on LinkedIn: https://www.linkedin.com/company/the-...

Join the conversation on today's episode on The Modern Hotelier LinkedIn page

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.

Join Steve Carran and David Millili as they sit down with Steven Marais, Vice President of Rooms at Noble House Resorts, to discuss how AI-driven technology is revolutionizing the guest experience and easing staff challenges at high-end resorts like the Argonaut in San Francisco.

In this episode, we cover:

• The front desk challenges at luxury resorts, including high phone call volume and guest service expectations.
• Why traditional AI solutions failed to meet authentic guest interaction standards.
• How Steven discovered EHVA through The Modern Hotelier podcast and why it stood out from other automation tools.
• Integration of EHVA with existing hotel systems like Actabl and Core Park, and the importance of technology partnerships.
• Implementation process and staff adoption of EHVA, making it easier to maintain Forbes-level service standards

Watch the FULL EPISODE on YouTube: https://youtu.be/m4ncSX5P6v0

Links:
Steven on LinkedIn: https://www.linkedin.com/in/smaraisnoblehouse/
Noble House Hotels & Resorts: https://www.noblehousehotels.com/

For full show notes head to: https://themodernhotelier.com/episode/233

Follow on LinkedIn: https://www.linkedin.com/company/the-...

Join the conversation on today's episode on The Modern Hotelier LinkedIn page

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.