『The Mobile App Business with Fexingo: iOS, Android, and Consumer App Companies』のカバーアート

The Mobile App Business with Fexingo: iOS, Android, and Consumer App Companies

The Mobile App Business with Fexingo: iOS, Android, and Consumer App Companies

著者： Fexingo
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The mobile app economy is a multi-trillion-dollar market, yet most apps fail within 30 days. Lucas and Luna dissect the strategies behind the hits and the graveyard of misses. They explore iOS vs. Android monetization models, from subscription fatigue to the rise of super apps in Asia. They analyze the economics of user acquisition, the psychology of retention, and the pivot of legacy companies like Microsoft into mobile-first design. Each episode takes a specific app category — health, gaming, fintech — and a specific company inside it: how did Strava build a social moat? Why did Snapchat survive while others faded? What does the EU's Digital Markets Act mean for indie developers? Lucas brings data on install-to-pay conversion rates and ad revenue benchmarks; Luna challenges assumptions about UX and market timing. They talk about the craft of the product, the business of the store, and the tension between growth and profitability. This is not a 'how to code your app' show. It is for product managers, founders, and investors who want to understand the mobile app business as a business — its unit economics, its platform risks, and its next frontiers. Can an app survive without venture capital? What separates a feature from a company? #MobileAppBusiness #IOS #Android #AppStoreOptimization #Freemium #SubscriptionModel #UserAcquisition #RetentionStrategy #SuperApps #FintechApps #HealthTech #GamingIndustry #DMAAct #Business #FexingoBusiness #BusinessPodcast #Technology #ProductLedGrowth Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How Apps Use Friction to Build Trust

    How Apps Use Friction to Build Trust
    2026/09/10
    Most app developers are taught that friction kills conversion, but a growing number of fintech and health apps are intentionally adding steps to verify identity and build trust. We look at how Apple's App Tracking Transparency and Android’s Privacy Sandbox have forced developers to rethink the user journey. The result is a shift from speed to security, where extra taps become a feature rather than a bug. We break down why users now expect verification before they hand over data, and how this changes the economics of user acquisition. #AppDevelopment #UserExperience #FintechSecurity #PrivacySandbox #AppTrackingTransparency #DigitalTrust #MobileEconomics #ConsumerBehavior #DataVerification #iOSDesign #AndroidPlatform #OnboardingStrategies #IdentityProofing #ConversionOptimization #TechPolicy #BusinessStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Mobile Apps Use Micro-Transactions to Fund Growth

    How Mobile Apps Use Micro-Transactions to Fund Growth
    2026/09/09
    We dissect the hidden economics of in-app micro-transactions, focusing on how fitness and productivity apps use one-time $0.99 purchases to bypass subscription fatigue. Using a specific case study of a popular habit-tracking app that shifted from monthly fees to single-feature unlocks, we explore why this model boosts lifetime value while reducing churn. Lucas breaks down the unit economics, while Luna examines the user psychology behind impulse buys versus recurring commitments. This episode reveals how small, frictionless payments can actually drive higher retention than traditional subscriptions. #Microtransactions #AppMonetization #SubscriptionFatigue #iOSDevelopment #AndroidApps #ConsumerBehavior #FexingoBusiness #BusinessPodcast #TechEconomics #UserRetention #InAppPurchases #StartupStrategy #DigitalGoods #MobileFirst #RevenueModels #AppStoreOptimization #LucasAndLuna #BusinessInsights Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • The Hidden Economics of App Store Subsidies

    The Hidden Economics of App Store Subsidies
    2026/09/08
    We examine how major platforms like Apple and Google use cross-subsidization to keep consumer apps free, focusing on the hardware margins versus software revenue trade-offs. Using specific examples from the mobile ecosystem, we break down why companies absorb losses on app distribution to win long-term user data and loyalty. This is a deep dive into the financial architecture behind your favorite free tools. #AppStoreEconomics #CrossSubsidization #MobileBusinessModel #AppleServices #GooglePlayRevenue #FreemiumStrategy #DigitalMarketplaces #TechHardwareMargins #ConsumerApps #PlatformCompetition #SoftwareDistribution #UserAcquisitionCosts #FexingoBusiness #BusinessPodcast #TechFinance #StartupFunding #AppDevelopment #MonetizationModels Keep every episode free: buymeacoffee.com/fexingo
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    11 分
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