We filmed this conversation during the Family Business Council Gulf (FBCG) Summit 2025 in Muscat, Oman. But, honestly, with everything tha has been happening in the region since then, the supply chain disruptions, the geopolitical shifts, I'd argue it's even more relevant now than when we sat down. Tarek Sultan is the founder and Chairman of Agility, he built a global empire from Kuwait, nearly 70.000 employees globally and presence in more than 100 countries. And what he had to say about resilience, risk, and the future of the GCC.

0:00 Intro

2:06 How He Bought a Company With No Money

5:36 The Mindset That Built a Global Empire

9:26 Risk, Resilience & Lessons From Singapore

11:48 Why Logistics Was the Right Bet

15:49 The DSV Deal & Going Public in Abu Dhabi

17:56 Is the GCC Underestimated?

19:13 The Crises That Reshaped Gulf Trade

23:14 Saudi Mega-Projects

27:39 How AI Is Transforming Logistics & Healthcare

32:26 Succession, Family & Legacy

38:39 Advice for Entrepreneurs in Crisis

40:28 Why the GCC Is a Geopolitical Free Zone

42:17 Post-Oil Era & The Future of Gulf Youth

45:48 Closing

Tarek Sultan

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Agility LogisticsLinkedIn https://bit.ly/42LiNVA

Website https://agility.com

Presented by BSF

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On this episode, we sit down with Princess Noura bint Faisal Al Saud, the visionary behind Saudi Arabia’s first-ever fashion week and CEO of JAY3LLE. She shares the journey of building a fashion industry in the Kingdom from the ground up navigating risk, resistance, and ultimately proving that Saudi talent can compete on the global stage. Drawing from her years living and studying in Japan, she explains how that experience shaped her global mindset and approach to entrepreneurship.

Princess Noura also reflects on her transition from the private sector to contributing to the strategy of the Saudi Fashion Commission, helping lay the foundation for a thriving creative ecosystem. The conversation explores the impact of Saudi Vision 2030, the rise of Saudi soft power, and the country’s shift from being consumers to becoming innovators. She also discusses fashion as a form of cultural storytelling, from Founding Day to Saudi Cup and what it takes to build a sustainable global brand while preserving authenticity.

On a more personal level, she opens up about risk-taking, self-doubt, and the values instilled in her by her parents. Princess Noura shares her perspective on success beyond titles and achievements, offering insight into the mindset required to lead meaningful change and position Saudi Arabia as a growing force in global fashion and culture.

0:00 Intro

2:47 Building an Ecosystem Before the Fashion Authority

8:11 Facing Resistance and Calculated Risk-Taking

14:57 The Fashion Supply Chain & Job Creation

16:14 Evolution of the Abaya & Saudi Design

19:03 International Reactions to Saudi's Fashion Movement

21:38 Fashion as Soft Power & Saudi Storytelling

24:37 Founding Day & The Saudi Cup Dress Code

29:53 Preserving Authenticity in a Changing Saudi Arabia

32:04 Background: Studying in Japan

36:37 Building Cultural Bridge

44:22 Returning Home for Vision 2030

47:10 Introducing JAY3LLE: A Saudi Fashion Brand

49:41 Golf as Lifestyle & The Brand's Vision

53:27 What It Takes for Saudi Brands to Compete Globally

56:04 The Business of Fashion & The Saudi Fashion Fund

1:00:03 Competing in a Demanding Saudi Market

1:01:22 Arab Brands Going Global

1:03:16 Defining Personal Success

1:05:59 Self-Doubt, Imposter Syndrome & Seeking Mentors

1:10:00 Lessons from Parents

1:12:19 No Regrets, Growth Through Mistakes

1:16:26 Closing Reflections

0:00 Intro

2:49 Career-Defining Injury

5:00 From Player to Coach

8:04 What Success Really Means

10:42 Competing for the Title Challenges

14:45 Player Insights: Mahrez, Toney, Ibanez Mendy

17:01 Leadership Group Managing Players

20:02 Starting Coaching Early

23:43 Pressure, Fans Football’s Ups and Downs

26:47 Tough Conversations with Players

31:08 Mental Load Loneliness of Coaching

32:14 Passionate Al Ahli Fans

35:22 Saudi League: Expectations vs Reality

38:51 Improving Saudi Football Youth Development

42:21 Motivation Challenges in Football

44:43 Saudi League Competitiveness Rising

46:35 Favorite Career Moments

49:23 Life in Jeddah Off-Pitch Routine

51:27 Legacy

54:28 IWC Rapid Fire Questions

1:00:41 Finding Home in Saudi Arabia

1:01:55 Season Goals Final Thoughts

1:03:29 Closing Remarks

From UNEMPLOYMENT to AFCON, UEFA & AFC Champion!! The Rise of Edouard Mendy.

Édouard Mendy’s journey is one of resilience, rising from unemployment to the very top of world football. The episode opens with the intensity and emotion of the AFCON final, capturing the immense pressure and pride that come with representing his country on the biggest stage.We then rewind to his humble beginnings, where family sacrifice, unwavering belief, and a strong mindset carried him through some of his toughest moments—especially during a period without a club. When his opportunity finally arrived, he was ready. His breakthrough at Chelsea led to Champions League glory, a powerful reminder that success happens when preparation meets opportunity.Now at Al Ahli, Mendy embraces a new challenge, energized by passionate fans and the growing competitiveness of the Saudi league. Beyond football, he is committed to giving back, opening a school and supporting education in his community. This episode is ultimately about belief, discipline, and fighting for your moment—because when it comes, you have to be ready.

0:00 Intro

2:26 AFCON Final Chaos

10:23 Reaction to Losing the Title

12:29 Did Senegal Abandon the Pitch?

17:32 Emotional Impact

23:05 Celebrating with the Trophy Despite Controversy

25:43 Childhood, Family Humble Beginnings

29:42 Family and Sacrifice

34:32 The Support Behind His Success

37:20 Father’s Words Before AFCON Final

41:28 From Unemployed to Champions League Winner

44:25 Why He Never Looks Back

48:36 Unemployment Struggles Building Mentality

57:08 How Chelsea Discovered Him

1:01:04 Chelsea Transfer Story Breakthrough

1:14:00 Why You Must Fight for Yourself

1:18:30 The Premier League

1:22:10 Champions League Glory

1:24:24 Luck Is Preparation Meeting Opportunity

1:27:45 First Time Wearing the Al Ahli Shirt

1:30:19 Al-Ahli Fans

1:35:42 AFC vs UEFA Champions League

1:38:42 Is the Saudi League More Competitive Than People Think?

1:46:01 Opening a School Back Home

1:49:01 Education, Giving Back Building a Better Future

1:53:46 A Message to Fans Around the World

1:59:17 What is Missing in His Life Today?

2:01:17 How He Handles the Pressure

2:03:49 IWC Rapid Fire Questions

2:04:48 Goalkeeping Idol

2:09:12 Favorite Save of His Career

2:10:59 Why He Wears Number 16

2:12:06 Favorite Movies Why He Loves Denzel

2:14:22 Chelsea or Al Ahli Fans?

2:16:15 A New Rule He’d Like to See in Football

2:17:48 Do We Like VAR?

2:21:57 His Pre-Match Routine Never Changes

2:22:14 The Best Strikers He’s Faced

2:23:54 Riyad Mahrez Is a Genius

2:25:15 Does He Want to Retire at Al Ahli?

2:28:23 Life in Saudi

2:29:54 Final Reflections

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In our first-ever virtual episode, Professor Bernard Haykel, Director of Near Eastern Studies at Princeton University, breaks down the powerful forces reshaping the Middle East today. From Saudi Arabia’s Vision 2030 transformation to the decline of ideological movements across the region, Prof. Haykel offers sharp insight into where things are headed—and why it matters.We dive into rising tensions involving Iran and the United States, the future of Gulf Cooperation Council (GCC) security, and the ongoing crisis in Palestine.Finally, we explore what could define the region’s future, from greater regional unity to why human capital may be the Gulf’s most important long-term advantage.

0:00 What’s Really Happening in the Middle East?

1:27 The Biggest Shifts Reshaping the Middle East Right Now

3:20 The Deep Divides Defining the Region

5:10 What Sparked the Rising Tensions with Iran?

7:18 How the Gulf Cooperation Council Is Being Impacted

8:46 Saudi Arabia’s Balancing Act: Stability vs Transformation

11:28 Inside Saudi Arabia’s Massive Economic & Social Overhaul

12:51 The Surprising Rise of Women and Social Change

14:02 A New Book That Explains Saudi Arabia’s Transformation

17:42 Inside the Vision of Mohammed bin Salman

21:09 Will a Palestinian State Ever Become Reality?

23:10 Why the Gulf Must Unite on Defense Now

26:13 Are United States Bases Still Protecting the Gulf?

27:40 What Gives Real Hope for the Middle East’s Future?

29:03 Final Thoughts, Book Release Update

The Mo Show

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Her Excellency is a Saudi tech-diplomat shaping the future of the global digital economy. As the founding Secretary-General of the Digital Cooperation Organization (DCO), she leads international efforts to bring governments, innovators, and institutions together to ensure technology becomes a force for inclusive and sustainable growth. In doing so, she also made history as the first Saudi woman to lead the secretariat of an international organization. On this episode, we discuss what it took to build the DCO from the ground up during the uncertainty of COVID, often with limited resources but a clear global vision. The conversation explores Saudi Arabia’s rapid digital transformation and how it has become a real-world case study for modern government services, digital payments, and improving quality of life. We unpacked the idea of “tech diplomacy”, why digital governance, standards, and cross-border cooperation are now critical as technology reshapes economies, politics, and the global flow of information.

0:00 Intro

4:43 What Is the Digital Cooperation Organization

7:49 Building DCO from Scratch

9:02 DCO’s Global Momentum

11:34 Why Technology?

12:31 Empowering Women Through E-Commerce

14:16 The Origin of Women Spark

17:24 Training, Incubators, and Angel Networks for Women in Tech

19:57 Working at Microsoft

23:09 What Is a Tech Diplomat

27:59 Social Platforms Influence

29:22 Why Self-Reliance in Tech Matters

34:14 Saudi Arabia’s Digital Government Transformation

36:12 Why Connectivity Alone Is Not Enough

38:59 Saudi Digital Systems and Global Readiness Gaps

42:46 Advice to Young People in the Digital Economy

46:31 Career Advice: Focus on the Step in Front of You

50:01 Why Digital Prosperity for All Is Achievable

51:21 The Next Big Challenge: AI and a New Digital Divide

55:34 Closing Reflections

Dr. Mark Hyman and Mo get into the revolutionary shift toward functional medicine and how the modern, ultra-processed diet is driving an epidemic of chronic disease, particularly in the Middle East. Dr. Hyman breaks down the power of treating the body as an interconnected ecosystem, the urgent need for aggressive food policies, and how a simple 10-day dietary reset can reverse insulin resistance and eliminate daily symptoms. They also explore the future of AI-driven health tracking and the profound, often-overlooked impact of community and social connection on human longevity.

A big thanks to the team at Zenos Health Summit for setting this episode up for us.

Dr. Mark Hyman

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Saudia

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The Mo Show

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On this episode, Arnaud Martinez, CEO of The Helicopter Company (THC), joins Mo to unpack the company’s meteoric rise and its critical role in supporting Saudi Vision 2030.Arnaud takes us behind the scenes of the complex aerial logistics powering giga-projects like NEOM and the Red Sea, the life-saving impact of THC’s national Helicopter Emergency Medical Services (HEMS), and the high-stakes operations behind global events such as the Dakar Rally.The conversation also dives into the psychology of aviation safety, how accountability and human factors shape decision-making in the air, and THC’s long-term commitment to developing Saudi aviation talent. Arnaud also shares his personal journey—from a French pilot to an executive helping lead the Kingdom’s aerial transformation.

0:00 Intro

2:27 Filling the Market Gap in the Kingdom

4:08 From Pilot to CEO

5:28 Addressing Fear & Helicopter Safety

8:55 Moving to Saudi Arabia

13:45 Witnessing Saudi Vision 2030 in Action

15:58 Powering Major Events

18:20 Investing in Saudi Talent

21:55 Accountability & Human Factors in Aviation

35:36 Why Saudi Is a Unique Aviation Landscape

38:32 Hajj & Large-Scale Logistics

46:18 Saving Lives Through HEMS

50:49 Advice for Aviation Professionals

53:42 Personal Inspirations

58:33 Closing