What does it take to dive more than 70 meters beneath the surface on a single breath?In this episode, we sit down with Salma Shaker, one of Saudi Arabia’s leading freedivers, whose journey has taken her from the crystal-clear waters of the Red Sea to the world’s most prestigious freediving competitions.

Salma shares the mindset required to push the limits of human performance, explaining why freediving is far more about mental strength than physical ability. She opens up about overcoming fear, dealing with grief, building discipline, and the life lessons she’s learned from spending countless hours beneath the surface.

We also explore the remarkable underwater world of the Red Sea, the future of freediving in Saudi Arabia, shark misconceptions, marine conservation, and Salma’s work with Red Sea Global and Coralium to help protect one of the planet’s most extraordinary marine ecosystems.

0:00 Intro

2:46 What a 70-Meter Dive Really Feels Like

4:57 Growing Up on the Red Sea

7:08 How Salma Discovered Freediving

9:11 Friendship, Rivalry & Miriam’s Influence

10:48 Why Freediving Became an Obsession

12:25 The Journey from 20 to 70 Meters

17:07 Training, Breathwork & Mental Preparation

21:51 Managing Fear and Anxiety Underwater

24:44 How the Ocean Changed Her Life

27:35 Knowing Your Limits: Awareness & Self-Control

32:42 The Incident That Changed Everything

38:44 Grief, Family & Finding Perspective

43:05 The Future of Freediving in Saudi Arabia

47:27 What Makes the Red Sea So Special

56:38 Red Sea Global, Coralium & Marine Conservation

1:04:44 IWC Minutes

1:07:21 Shark Encounters & Ocean Myths

1:15:56 The Hardest Part: Going Down or Coming Back Up?

1:22:55 Control, Patience, Courage & Knowing Your Limits

1:24:37 Final Reflections

H.E. Dr. Abdullah Al Rabeeah on The Kingdom's Untold Humanitarian Story | 185

Dr. Abdullah is an Advisor to the Royal Court and the Supervisor General of King Salman Humanitarian Aid and Relief Center (KSrelief) as well as the pioneering surgeon who has led the separation of more than 70 conjoined twins since 1991. We explore his remarkable journey from his early days as a surgeon and the stories behind some of his most complex operations, to his conversations with the late King Abdullah during his final days. We wrap up with his decade-long role at the helm of Saudi Arabia’s humanitarian arm, the King Salman Humanitarian Aid and Relief Centre, exploring its global mission and the impact it has had in some of the world’s most vulnerable communities.

0:00 Intro

3:10 How Medicine Shaped His Life

6:35 Saudi Arabia’s Conjoined Twins Program

10:28 The Most Difficult Operation of His Career

15:07 Enduring 23-Hour Surgeries

16:33 How Technology Changed Modern Surgery

18:01 Medicine as a Humanitarian Mission

19:17 From Treating Children to Helping Millions

27:32 The Global Impact of KS Relief

30:32 Saudi Humanitarian Work

35:09 A Personal Story About King Abdullah

42:32 Leadership, Vision 2030, and Saudi Arabia’s Global Role

47:36 Motivation, Pressure, and a Life of Service

56:03 Closing

Mo catches up with old friend Tamara Mosly who took over her mother’s 38-year-old business: Fantasy Party. What began as a family venture has evolved into one of Saudi Arabia’s most recognisable local brands, bringing joy to generations of children through events, gifts, toys, costumes, and celebrations.

Tamara reflects on her mother’s legacy of building and growing the business during a very different era in Saudi Arabia, in an industry that was once viewed rather unconventional. Together, Mo and Tamara explore the responsibilities of parenthood, the realities of burnout, and the ongoing journey of finding purpose, fulfillment, and joy in an ever-evolving world.

0:00 Intro

3:16 Facing Tradition as Women in Business

5:37 Lessons from a Strong Mother

7:43 Growing Up Saudi & Lebanese

9:41 School, Rebellion & Street Smarts

12:02 Applying to the Ivy League… and Getting Rejected

14:00 Growing Up Inside the Family Business

15:37 The Golden Era of Children’s Parties

20:02 Returning to Saudi Arabia During Vision 2030

21:27 Building the F1 Jeddah Guest Experience

22:26 Bringing the British Museum to Madinah

24:00 Witnessing Saudi Arabia’s Transformation Firsthand

25:04 Training 300 Saudi Drivers for Formula 1

28:13 Why Saudi Teams Outperformed Expectations

32:19 From Formula 1 to the Red Sea Film Festival

34:42 Miscarriage, Burnout & Pushing Through

41:24 Motherhood, Work & Hidden Struggles

43:32 Saudi Arabia: Then vs. Now

48:39 How E-Commerce Nearly Killed a 38-Year Legacy

53:06 Taking Over the Family Business

56:00 Choosing Gratitude Over Success

58:27 Loss, Aging & Staying Connected

1:02:06 Health, Motherhood & Losing Yourself

1:04:13 The Truth About Work-Life Balance

1:08:06 Guilty Pleasures

1:10:12 The Dream She Had to Let Go Of

1:15:21 Confidence, Emotions & Feeling Understood

1:18:45 Final Reflections

How Almosafer Became Saudi Arabia's Travel Giant | CEO Muzzammil Ahussain 183

We sits down with the CEO of Almosafer, to discuss the trends, opportunities, and challenges shaping the Kingdom’s travel sector. We explore Vision 2030’s tourism ambitions, the evolution of Hajj and Umrah, and the impact of projects such as The Red Sea, AlUla, and Qiddiya.

The conversation also covers airline connectivity, hotel supply, visa reforms, changing travel habits, and how AI is reshaping the way people plan and book travel.Whether you’re interested in tourism, business, or the future of Saudi Arabia, this episode is packed with insights you won’t want to miss.

On this episode, I sit down with IWC CEO Chris Grainger-Herr and astronaut/geophysicist Drew Feustel at Vast HQ for a conversation about space, time, design, and the future of exploration. We discuss why space is the next frontier for IWC, how time feels different in orbit, the physical and psychological impact of living in space, the “overview effect” astronauts experience when seeing Earth from above, and how science fiction, engineering, and human ambition continue to shape what comes next.

0:00 Intro

2:15 How Time Changes in Orbit

4:58 Disorientation and Adapting to Space

7:12 Waking Up After Returning

8:28 The Overview Effect: Seeing Earth Differently

12:08 Designing a Watch for Zero Gravity

15:22 A New Era for IWC Tool Watches

18:27 How Science Fiction Inspires Space Innovation

21:00 The Rise of Space Tourism

21:44 Closing Remarks

We filmed this conversation during the Family Business Council Gulf (FBCG) Summit 2025 in Muscat, Oman. But, honestly, with everything tha has been happening in the region since then, the supply chain disruptions, the geopolitical shifts, I'd argue it's even more relevant now than when we sat down. Tarek Sultan is the founder and Chairman of Agility, he built a global empire from Kuwait, nearly 70.000 employees globally and presence in more than 100 countries. And what he had to say about resilience, risk, and the future of the GCC.

0:00 Intro

2:06 How He Bought a Company With No Money

5:36 The Mindset That Built a Global Empire

9:26 Risk, Resilience & Lessons From Singapore

11:48 Why Logistics Was the Right Bet

15:49 The DSV Deal & Going Public in Abu Dhabi

17:56 Is the GCC Underestimated?

19:13 The Crises That Reshaped Gulf Trade

23:14 Saudi Mega-Projects

27:39 How AI Is Transforming Logistics & Healthcare

32:26 Succession, Family & Legacy

38:39 Advice for Entrepreneurs in Crisis

40:28 Why the GCC Is a Geopolitical Free Zone

42:17 Post-Oil Era & The Future of Gulf Youth

45:48 Closing

Tarek Sultan

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Website https://bit.ly/49wgucG

Agility LogisticsLinkedIn https://bit.ly/42LiNVA

Website https://agility.com

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On this episode, we sit down with Princess Noura bint Faisal Al Saud, the visionary behind Saudi Arabia’s first-ever fashion week and CEO of JAY3LLE. She shares the journey of building a fashion industry in the Kingdom from the ground up navigating risk, resistance, and ultimately proving that Saudi talent can compete on the global stage. Drawing from her years living and studying in Japan, she explains how that experience shaped her global mindset and approach to entrepreneurship.

Princess Noura also reflects on her transition from the private sector to contributing to the strategy of the Saudi Fashion Commission, helping lay the foundation for a thriving creative ecosystem. The conversation explores the impact of Saudi Vision 2030, the rise of Saudi soft power, and the country’s shift from being consumers to becoming innovators. She also discusses fashion as a form of cultural storytelling, from Founding Day to Saudi Cup and what it takes to build a sustainable global brand while preserving authenticity.

On a more personal level, she opens up about risk-taking, self-doubt, and the values instilled in her by her parents. Princess Noura shares her perspective on success beyond titles and achievements, offering insight into the mindset required to lead meaningful change and position Saudi Arabia as a growing force in global fashion and culture.

0:00 Intro

2:47 Building an Ecosystem Before the Fashion Authority

8:11 Facing Resistance and Calculated Risk-Taking

14:57 The Fashion Supply Chain & Job Creation

16:14 Evolution of the Abaya & Saudi Design

19:03 International Reactions to Saudi's Fashion Movement

21:38 Fashion as Soft Power & Saudi Storytelling

24:37 Founding Day & The Saudi Cup Dress Code

29:53 Preserving Authenticity in a Changing Saudi Arabia

32:04 Background: Studying in Japan

36:37 Building Cultural Bridge

44:22 Returning Home for Vision 2030

47:10 Introducing JAY3LLE: A Saudi Fashion Brand

49:41 Golf as Lifestyle & The Brand's Vision

53:27 What It Takes for Saudi Brands to Compete Globally

56:04 The Business of Fashion & The Saudi Fashion Fund

1:00:03 Competing in a Demanding Saudi Market

1:01:22 Arab Brands Going Global

1:03:16 Defining Personal Success

1:05:59 Self-Doubt, Imposter Syndrome & Seeking Mentors

1:10:00 Lessons from Parents

1:12:19 No Regrets, Growth Through Mistakes

1:16:26 Closing Reflections

0:00 Intro

2:49 Career-Defining Injury

5:00 From Player to Coach

8:04 What Success Really Means

10:42 Competing for the Title Challenges

14:45 Player Insights: Mahrez, Toney, Ibanez Mendy

17:01 Leadership Group Managing Players

20:02 Starting Coaching Early

23:43 Pressure, Fans Football’s Ups and Downs

26:47 Tough Conversations with Players

31:08 Mental Load Loneliness of Coaching

32:14 Passionate Al Ahli Fans

35:22 Saudi League: Expectations vs Reality

38:51 Improving Saudi Football Youth Development

42:21 Motivation Challenges in Football

44:43 Saudi League Competitiveness Rising

46:35 Favorite Career Moments

49:23 Life in Jeddah Off-Pitch Routine

51:27 Legacy

54:28 IWC Rapid Fire Questions

1:00:41 Finding Home in Saudi Arabia

1:01:55 Season Goals Final Thoughts

1:03:29 Closing Remarks