Margery Kraus is the Founder and Executive Chairman of APCO Worldwide, a company she started in 1984 as a small subsidiary of a Washington, D.C. law firm and built into a global consultancy with roughly 1,200 people across 35 locations.

Her story, though, starts much earlier. The child of immigrants whose family fled Nazi Europe, passed through Cuba and eventually rebuilt their lives in America, Margery grew up around resilience, risk and starting again.

We talk about how that shaped the entrepreneur she became, why she refused to listen when people told her “you can’t do that,” and what it was really like building a global company while raising a family.

We also get into the 2004 management buyout that helped make APCO one of the world’s largest majority women-owned consulting firms, how you step back from leading a company you built without really letting go, and what four decades advising some of the world’s most influential leaders have taught her about who thrives under pressure and who doesn’t.

Recorded in Dalian, China, during the World Economic Forum’s Annual Meeting of the New Champions, we also look at the world right now: China’s place in the global economy, shifting trade relationships and what the rest of the world may be getting wrong about this moment.

And then there’s AI. Margery says it’s the thing that keeps her up at night. For someone who has built a career and a business around human trust, judgment and relationships, I wanted to know why.

A fascinating conversation with someone who has spent more than 40 years building, adapting and refusing to stand still.

Special thanks to the World Economic Forum for bringing us together in Dalian.

Jeff Hoffman is an award-winning global entrepreneur, proven CEO, bestselling author and speaker who has played a role in some of the world’s best-known startups, including Priceline.com/Booking.com and uBid.com.

Over his career, he has founded multiple companies, led both public and private businesses, and worked across industries ranging from technology and entertainment to gaming. His work has also earned recognition beyond business, including producing a Grammy Award-winning jazz album and executive producing an Emmy Award-winning television show.

Today, Jeff is Chairman of the Global Entrepreneurship Network, which supports entrepreneurs across 200 countries, and serves as Chairman of the Global Gaming League. He has advised entrepreneurs, corporations and governments around the world, working with organizations including the White House, U.S. State Department and United Nations on entrepreneurship and economic growth initiatives. He has spoken in more than 70 countries and is the author of SCALE, a guide to growing businesses.

Beyond business, Jeff is the founder and CEO of World Youth Horizons, a nonprofit providing homes, education, food and healthcare to children in need around the world. His career has increasingly focused on using entrepreneurship not simply to build successful companies, but as a tool to create opportunity and positive impact at scale.

Mazen S. Darwazeh is the Executive Chairman and Deputy Chief Executive Officer of Hikma Pharmaceuticals, and a Jordanian senator currently serving his fifth term.His journey with Hikma began in 1985 as a medical representative.

Over the next four decades, he rose through the company to lead its MENA business and help shape Hikma into the largest pharmaceutical company by sales in the region and a FTSE 100 multinational employing around 9,500 people across three continents.

Recorded in Dalian, China, this conversation was made possible thanks to the World Economic Forum, who facilitated the episode during the Annual Meeting of the New Champions.

On this episode, we talk about what it takes to preserve the values of a family-built company as it becomes a global institution, Hikma’s ambitions for healthcare in the Middle East, the growing role of biosimilars and biotechnology, and the challenge of ensuring access to essential medicines in a region shaped by geopolitical uncertainty.

We also discuss China’s evolving role in the pharmaceutical industry, Mazen’s perspective from both business and public service, and what four decades in healthcare have taught him about leadership, longevity and building something that lasts.

Armz is a British-Ghanaian bodybuilder, combat sports athlete and social media personality who rose to prominence through his fitness content and motivational message. Known for his imposing physique and unapologetic honesty, he’s built a career spanning bodybuilding, influencer boxing, music, and online content while openly discussing the triumphs, setbacks, and controversies that have shaped his life.

Armz spent some time in Saudi Arabia, where he worked with the local fitness community, coaching aspiring bodybuilders and immersing himself in the Kingdom’s rapidly growing health and fitness scene.

On this episode, we explore what it was really like growing up on the streets of London, the discipline it took to avoid the traps that surrounded him, and the mindset that helped him forge a different path. We also discuss his rise to fame, the highs and lows of living life in the public eye, the lessons he’s learned from failure and adversity, and why resilience has become the defining characteristic of his journey.

This is a conversation about hardship, accountability, reinvention, and what it truly takes to build yourself both physically and mentally.

00:00 Intro

3:36 Social Media and Comparison

7:19 Embracing Saudi Culture

9:12 Meditation and Self-Awareness

11:07 Honest Friends, Loneliness and Community

16:36 Living Without Regret

20:01 Losing His Father and Struggling at School

24:38 How Combat Sports Changed Armz

30:55 Seven Months of Injuries and Adversity

41:53 Everything Is Rigged in My Favour

50:29 Strength Is Built Through the Fire

53:48 No One Is Coming to Save You

56:37 How London Shaped Armz Korleone

1:03:05 His Mother’s Sacrifices

1:09:04 Surviving London and Guiding the Youth

1:12:21 The Discipline Behind His Success

1:15:22 Finding Purpose Beyond Social Media

1:17:27 Returning to Ghana and Giving Back

1:23:01 His Honest Experience Living in Saudi

1:27:32 Exploring Islam and Spirituality

1:30:31 Final Reflections

What does it take to dive more than 70 meters beneath the surface on a single breath?In this episode, we sit down with Salma Shaker, one of Saudi Arabia’s leading freedivers, whose journey has taken her from the crystal-clear waters of the Red Sea to the world’s most prestigious freediving competitions.

Salma shares the mindset required to push the limits of human performance, explaining why freediving is far more about mental strength than physical ability. She opens up about overcoming fear, dealing with grief, building discipline, and the life lessons she’s learned from spending countless hours beneath the surface.

We also explore the remarkable underwater world of the Red Sea, the future of freediving in Saudi Arabia, shark misconceptions, marine conservation, and Salma’s work with Red Sea Global and Coralium to help protect one of the planet’s most extraordinary marine ecosystems.

0:00 Intro

2:46 What a 70-Meter Dive Really Feels Like

4:57 Growing Up on the Red Sea

7:08 How Salma Discovered Freediving

9:11 Friendship, Rivalry & Miriam’s Influence

10:48 Why Freediving Became an Obsession

12:25 The Journey from 20 to 70 Meters

17:07 Training, Breathwork & Mental Preparation

21:51 Managing Fear and Anxiety Underwater

24:44 How the Ocean Changed Her Life

27:35 Knowing Your Limits: Awareness & Self-Control

32:42 The Incident That Changed Everything

38:44 Grief, Family & Finding Perspective

43:05 The Future of Freediving in Saudi Arabia

47:27 What Makes the Red Sea So Special

56:38 Red Sea Global, Coralium & Marine Conservation

1:04:44 IWC Minutes

1:07:21 Shark Encounters & Ocean Myths

1:15:56 The Hardest Part: Going Down or Coming Back Up?

1:22:55 Control, Patience, Courage & Knowing Your Limits

1:24:37 Final Reflections

H.E. Dr. Abdullah Al Rabeeah on The Kingdom's Untold Humanitarian Story | 185

Dr. Abdullah is an Advisor to the Royal Court and the Supervisor General of King Salman Humanitarian Aid and Relief Center (KSrelief) as well as the pioneering surgeon who has led the separation of more than 70 conjoined twins since 1991. We explore his remarkable journey from his early days as a surgeon and the stories behind some of his most complex operations, to his conversations with the late King Abdullah during his final days. We wrap up with his decade-long role at the helm of Saudi Arabia’s humanitarian arm, the King Salman Humanitarian Aid and Relief Centre, exploring its global mission and the impact it has had in some of the world’s most vulnerable communities.

0:00 Intro

3:10 How Medicine Shaped His Life

6:35 Saudi Arabia’s Conjoined Twins Program

10:28 The Most Difficult Operation of His Career

15:07 Enduring 23-Hour Surgeries

16:33 How Technology Changed Modern Surgery

18:01 Medicine as a Humanitarian Mission

19:17 From Treating Children to Helping Millions

27:32 The Global Impact of KS Relief

30:32 Saudi Humanitarian Work

35:09 A Personal Story About King Abdullah

42:32 Leadership, Vision 2030, and Saudi Arabia’s Global Role

47:36 Motivation, Pressure, and a Life of Service

56:03 Closing

Mo catches up with old friend Tamara Mosly who took over her mother’s 38-year-old business: Fantasy Party. What began as a family venture has evolved into one of Saudi Arabia’s most recognisable local brands, bringing joy to generations of children through events, gifts, toys, costumes, and celebrations.

Tamara reflects on her mother’s legacy of building and growing the business during a very different era in Saudi Arabia, in an industry that was once viewed rather unconventional. Together, Mo and Tamara explore the responsibilities of parenthood, the realities of burnout, and the ongoing journey of finding purpose, fulfillment, and joy in an ever-evolving world.

0:00 Intro

3:16 Facing Tradition as Women in Business

5:37 Lessons from a Strong Mother

7:43 Growing Up Saudi & Lebanese

9:41 School, Rebellion & Street Smarts

12:02 Applying to the Ivy League… and Getting Rejected

14:00 Growing Up Inside the Family Business

15:37 The Golden Era of Children’s Parties

20:02 Returning to Saudi Arabia During Vision 2030

21:27 Building the F1 Jeddah Guest Experience

22:26 Bringing the British Museum to Madinah

24:00 Witnessing Saudi Arabia’s Transformation Firsthand

25:04 Training 300 Saudi Drivers for Formula 1

28:13 Why Saudi Teams Outperformed Expectations

32:19 From Formula 1 to the Red Sea Film Festival

34:42 Miscarriage, Burnout & Pushing Through

41:24 Motherhood, Work & Hidden Struggles

43:32 Saudi Arabia: Then vs. Now

48:39 How E-Commerce Nearly Killed a 38-Year Legacy

53:06 Taking Over the Family Business

56:00 Choosing Gratitude Over Success

58:27 Loss, Aging & Staying Connected

1:02:06 Health, Motherhood & Losing Yourself

1:04:13 The Truth About Work-Life Balance

1:08:06 Guilty Pleasures

1:10:12 The Dream She Had to Let Go Of

1:15:21 Confidence, Emotions & Feeling Understood

1:18:45 Final Reflections

How Almosafer Became Saudi Arabia's Travel Giant | CEO Muzzammil Ahussain 183

We sits down with the CEO of Almosafer, to discuss the trends, opportunities, and challenges shaping the Kingdom’s travel sector. We explore Vision 2030’s tourism ambitions, the evolution of Hajj and Umrah, and the impact of projects such as The Red Sea, AlUla, and Qiddiya.

The conversation also covers airline connectivity, hotel supply, visa reforms, changing travel habits, and how AI is reshaping the way people plan and book travel.Whether you’re interested in tourism, business, or the future of Saudi Arabia, this episode is packed with insights you won’t want to miss.