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David Lawrence runs Michigan Elite Conditioning for Athletes (MECA). He has four locations and forty five employees… Plus over a hundred professional and Olympic athletes have come through his doors.

It all started with $8000 life savings during a recession. No one was hiring, so David and his wife opened a gym instead.

MECA’s now trained Super Bowl champions and Olympic athletes.

In this episode of The 1% Podcast, we covered:

→ David opening his first gym with $8,000 in savings during a recession

→ The transformation of a 158 pound benchwarmer into a state finalist quarterback

→ Why most gyms fail in what he calls "the messy middle"

→ Coaching a 63 year old who couldn't do a single chin up to a state powerlifting title

→ How his faith shapes the way he runs the company

Thanks to David for making the time to come on the show. Glad to share this conversation with you all!

Chapters

00:00 Intro

02:32 Betting on himself: opening MECA during a recession

04:31 From one gym to four locations

06:35 The hard economics of the gym business

09:49 What actually makes the results different

11:17 The transformations: a 158 pound benchwarmer and a future NFL star

14:17 Training for longevity as you age

20:40 The mindset behind outworking the room

26:11 Get clients. Service clients. Don't go to jail.

29:15 Faith, identity, and building something bigger than himself

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Prefer to listen?

https://pod.link/6791679944

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