In this no-holds-barred Q&A episode, I dive into your hunting-related questions straight from Instagram. I give my unfiltered take on the worst supplement brand in the hunting industry and why I think it’s time we stop falling for influencer-driven hype. I also share an update on my latest tattoo—what it means and why I got it. And yes, we get into the weeds on the always controversial topic of shot placement on black bears, especially under real-world hunting conditions. No fluff, no BS—just honest answers, thoughtful critique, and a mindful perspective on all things hunting.

Jay Nichol

jay@mindfulhunter.com

https://www.mindful-reviews.com/

https://www.mindfulhunter.com/

Forged In The Backcountry

https://forgedinthebackcountry.com/

Merch

https://www.mindfulhunter.com/shop

Newsletter

https://www.mindfulhunter.com/contact

IG

https://www.instagram.com/mindful_hunter/

Podcast

https://www.mindfulhunter.com/podcast

Free Backcountry Nutrition Guide

https://www.mindfulhunter.com/tools

In this episode, I sit down with Ryan Avery — founder of Rokslide and Shoot2Hunt — for a candid conversation about the evolution of hunting media, rifle culture, and how gear reviews have changed over the past decade. Ryan shares his journey from building one of the most trusted backcountry hunting forums on the internet to launching Shoot2Hunt, a platform built to cut through marketing noise and focus on real-world rifle performance.

We dig into the rise of gear-centric hunting content, the pitfalls of influencer hype, and why community trust still matters. If you’re into precision shooting, backcountry gear, or just want to hear how one hunter built two of the most respected platforms in the space — this is a conversation you don’t want to miss.

Ryan Avery

https://www.instagram.com/avery_adventures/

https://shoot2hunt.com/

https://www.rokslide.com/

Jay Nichol

jay@mindfulhunter.com

https://www.mindful-reviews.com/

https://www.mindfulhunter.com/

Forged In The Backcountry

https://forgedinthebackcountry.com/

Merch

https://www.mindfulhunter.com/shop

Newsletter

https://www.mindfulhunter.com/contact

IG

https://www.instagram.com/mindful_hunter/

Podcast

https://www.mindfulhunter.com/podcast

Free Backcountry Nutrition Guide

https://www.mindfulhunter.com/tools

In this episode, we sit down with Tanner Danish, founder of Frontiersmen Gear, to talk about what it really takes to build a hunting business with integrity. From navigating the hype-driven world of outdoor marketing to staying grounded in craftsmanship and customer trust, Tanner shares hard-won insights from his journey creating gear that stands up to real backcountry use.

We dig into the early challenges of launching a brand, the importance of saying “no” to shortcuts, and how staying true to your values can actually be a competitive edge. If you’re someone who’s tired of the gimmicks and wants to hear what building something real in the hunting space looks like—this one’s for you.

Topics Covered:

– The origin story of Frontiersmen Gear

– Lessons learned from bootstrapping a brand

– How to earn trust in a skeptical market

– Avoiding the BS in gear design and marketing

– Advice for aspiring creators and entrepreneurs in the hunting industry

Tanner Danish

https://frontiersmengear.ca/

https://www.instagram.com/frontiersmengear/

Jay Nichol

jay@mindfulhunter.com

https://www.mindful-reviews.com/

https://www.mindfulhunter.com/

Forged In The Backcountry

https://forgedinthebackcountry.com/

Merch

https://www.mindfulhunter.com/shop

Newsletter

https://www.mindfulhunter.com/contact

IG

https://www.instagram.com/mindful_hunter/

Podcast

https://www.mindfulhunter.com/podcast

Free Backcountry Nutrition Guide

https://www.mindfulhunter.com/tools