What if your biggest problem isn’t the situation itself—but the story you’re telling yourself about it?

In this powerful solo episode, I reveal the single mindset shift that transformed how I run my life and business: understanding that your lens is your leverage. I break down how the way you see a problem determines whether it becomes a breakdown… or a breakthrough.

Whether you’re launching a product, navigating tough client calls, or just stuck in a negative spiral, this episode will give you the framework and clarity to change your perspective and change your results.

What You’ll Learn in This Episode

• The difference between breakdown and breakthrough (and how to shift between them)
• The 4-part perspective framework to regain clarity and control
• Why your business results reflect your mental lenses
• How to apply this mindset shift to launches, team issues, and tough decisions
• Why future-casting and coaching accelerate your perspective training
• How to pause reactive spirals and turn them into strategic moves

Key Takeaways
✔️The problem is rarely the problem—it’s how you see it.
✔️Event → Lens → Response → Result is the formula for personal power.
✔️Disempowering stories lead to disempowering actions—and poor outcomes.
✔️You can’t control what happens, but you can control your lens.
✔️Changing your lens changes your inputs—and that changes your identity.
✔️Perspective is the gateway to progress. Choose it wisely.

Timestamps
[00:00] – The power of perspective: welcome to part two of the mindset series
[03:00] – Perspective as the difference between your prison and your power
[05:00] – Flopped launches, lost clients, failed products—how to reframe them
[07:00] – The 4-part framework: Event → Lens → Response → Result
[10:00] – George’s personal story: the spiral that lost him two clients
[13:00] – How events are neutral until we assign meaning
[15:00] – From hotel events to intimate Airbnbs—when perspective drives pivots
[17:00] – How to identify your current lens and shift into clarity
[19:00] – The power of coaching and modeling new perspectives
[21:00] – Poker players and high performers: reframing “bad hands”
[23:00] – Recap: shift your lens → choose your response → create new results

Your Challenge This Week

• Use the Event → Lens → Response → Result framework with one challenge in your business this week.
• Ask: “What lens am I wearing right now?” and “What else could be true?”
• DM me @itsgeorgebryant with your favorite reframe or perspective shift. Let’s build better reactions—and better results—together.

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In today’s episode of The Mind of George Show, I’m joined by the brilliant Karina Baldwin, a performance psychologist, extreme sports enthusiast, and coach to high-achieving women who want to calm the fudge down and lead from true embodiment.

This conversation is a masterclass on how to regulate your nervous system, build better mental habits, and stay grounded while running your business like the professional athlete you are.

Karina brings Olympic-level insight and real-life stories (including glacier summits and surfing retreats) to help you rewire your thoughts, shift your identity, and reclaim your power… without burning out or breaking down.

What You’ll Learn in This Episode

• Why entrepreneurship is a professional sport — and how to train like an athlete
• How Karina’s surfing metaphor can help you master your mindset
• The science of rewiring your brain for high performance (and how fun speeds it up)
• Why staying “calm” isn’t soft — it’s how high performers dominate
• How to detach your identity from your business without losing your drive
• The one test to check if your business identity is healthy (and what to do if it’s not)
  

Key Takeaways
✔️ You don’t control every thought that enters your brain — but you choose which ones to ride.
✔️ Your thoughts are like waves. The more skilled you get, the better you are at choosing the right ones to surf.
✔️ Slowing down isn't a weakness — it’s a high-performance strategy.
✔️ Identity cannot come from business. You must build it first to lead your business well.
✔️ It only takes 15 reps to rewire a neural pathway — if you’re having fun doing it.
✔️ You’re not stuck. You’re just surfing the wrong wave.

Timestamps
[00:00] – Meet Karina: Marine trainer, adventure lover, nervous system queen
[04:00] – Surfing analogy: The secret to thought mastery
[10:00] – Choosing which thoughts to ride
[12:00] – Real client example: Breaking the “I can’t have balance” belief
[18:00] – Reticular Activating System: What you focus on, grows
[23:00] – Science says: fun rewires your brain faster than grind
[27:00] – Identity building through results
[32:00] – Summit mentality: There’s always another peak
[38:00] – Calm the Fudge Down: Why stress is destroying your performance
[42:00] – Nervous system 101: It’s a light switch, not a dial
[46:00] – State shifts: Cold plunges, screaming, and sloth-walking
[51:00] – Slowing down is your power move
[56:00] – Who are you outside your business?
[01:01:00] – How to be a peak performer without being a burnout machine
[01:05:00] – The Ames Scale and assessing business identity

Your Challenge This Week

• Take the AIMs (Athletic Identity Measurement Scale) test — but replace “athlete” with “entrepreneur.”
  • Are you wrapping too much of your worth in your work?
  • Identify one way to reconnect with who you are outside your business.
  • Then go ride the right wave.

Resources Mentioned in the Episode

Connect with Karina on:

• Instagram: @trueadventureco
• Listen to her podcast: The True Adventure Podcast
• The AIMs test: Original Study – AIMS Scale

Want George's SOS model? DM “SOS” on Instagram @itsgeorgebryant

Loved this episode? Let Karina know what landed for you! Drop her a DM or tag her in your IG stories.

Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection

Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here

Live Events – Get in the room where long-term success is built: mindofgeorge.com/event

What if you’re not actually stuck? What if your business or life isn’t broken—but is perfectly aligned with the inputs you’ve been feeding it?

In this raw, reflective episode, George shares one of the most powerful mindset shifts he teaches high-performing entrepreneurs, athletes, and creatives: you don’t need a new strategy—you need to audit your inputs. Inspired by a recent keynote for professional poker players, George breaks down how your actions shape your identity and determine your results—every single time.

This episode is your wake-up call, but also your permission slip: to pause, reflect, and realize that the power to change your life and business starts with what you do today.

What You’ll Learn in This Episode

• Why your “stuck” phase is actually an ROI on past behaviors
• The Inputs → Identity → Outputs framework
• How to identify what you’re unconsciously reinforcing every day
• How to take radical ownership without shame or guilt
• Why retraining yourself is the key to transformation
• A powerful journaling prompt to realign your results

Key Takeaways
✔️You’re not stuck—you’re operating based on previous inputs.
✔️Your actions are who you are. Your words are who you want to be.
✔️You’re not broken. You’re trained—and that means you can retrain.
✔️Chaos creates a chaotic identity. Calm inputs create clarity.
✔️Results aren’t random. They’re earned—and that’s good news.
✔️Looking in the mirror isn’t about blame—it’s about power.

Timestamps
[00:00] – You’re not stuck, you’re just trained for this
[05:00] – The yoga quote that sparked this episode
[07:00] – Inputs shape your identity and your results
[09:00] – How chaos as an input reinforces firefighting behavior
[12:00] – George’s story of burnout, relapse, and rebuilding
[16:00] – How auditing inputs helped him lose weight, rebuild business, restore peace
[19:00] – The ROI of your habits: personal, professional, emotional
[22:00] – How to conduct a 30/60/90 day input audit
[26:00] – Examples from George’s own life and failures
[30:00] – Poker players, reps, and reps: the real work is off the table
[33:00] – Your inputs are the daily bricks of your future results
[35:00] – Final invitation: own your inputs, and you own your future

Your Challenge This Week

• Set aside time and write out the inputs you’ve consistently chosen or allowed in the last 30, 60, and 90 days.
• Pick one area (business, relationships, health, creativity) and identify what small input shift you’ll make starting today.
• Share your biggest aha moment from this episode on Instagram and tag @itsgeorgebryant. George will personally respond to as many as he can!

Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs

Apply for 1:1 Coaching – Ready to build with integrity and clarity? Apply here

Live Events – Get in the room where real growth happens: mindofgeorge.com/event

Too many entrepreneurs are trying to market from a place of fear, confusion, and performance. But messaging only works when it’s rooted in identity.

In this powerful conversation, George sits down with Maya Elious, personal branding strategist and founder of Built to Impact, to explore how faith, clarity, and confidence fuel sustainable business growth. Together they dismantle the myth of fearlessness, unpack the dangers of performative success, and outline what it really takes to build a business aligned with your values, voice, and vision.

If you’ve been feeling misaligned, stuck, or unclear in your messaging—this is the reset you’ve been waiting for.

What You’ll Learn in This Episode

• Why your messaging falls flat when you don’t know your identity
• How to get clear on your values and use them to lead your business
• Why fearlessness is a myth—and what courage actually looks like
• How faith and stewardship unlock abundance and alignment
• The difference between performative success and lasting impact
• What it means to truly live the message you’re trying to market

Key Takeaways
✔️Fearlessness isn’t required—courage is.
✔️Your brand’s power lies in your clarity, not your charisma.
✔️Impact is measured by transformation, not transactions.
✔️If you can’t define your values, you can’t live them—or lead through them.
✔️Success without stewardship will collapse under pressure.
✔️The clearer you are on your calling, the easier it is to say no to distractions.

Timestamps
[00:00] – The power of identity in business
[03:45] – Why privilege should be a motivator, not a weight
[08:10] – How to lead from your values (and define them clearly)
[12:00] – From MySpace to multi-million-dollar messaging
[17:00] – Why people-pleasing robs you of your power
[21:00] – Breaking the myth of fearlessness
[25:00] – The connection between prayer, stewardship, and results
[30:00] – Clarifying your message by clarifying your mission
[36:00] – Messaging, money, and measuring impact
[42:00] – Burnout, distraction, and coming home to yourself
[47:00] – Maya’s future vision—and how she’s choosing peace over pressure

Your Challenge This Week

• Write down your top 5 values and journal how each one shows up (or doesn’t) in your business right now.
• Choose one way to align your message or offer with your values this week.
• DM @mayaelious and @itsgeorgebryant with your biggest breakthrough—we want to hear from you!

Resources Mentioned in the episode

• Get Maya’s Messaging Guide – mayaelious.com
• Calling in "The One": 7 Weeks to Attract the Love of Your Life - Katherine Woodward Thomas

Connect with Maya Elious

• Instagram: @mayaelious
• Website: www.mayaelious.com
• Podcast: “Work Hard, Live Soft”

Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection

Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here

Live Events – Get in the room where long-term success is built: mindofgeorge.com/event

Most businesses are trying to sell with sales pages, pitch decks, and feature lists—while the most powerful sales tool is sitting right in front of them: their customers’ stories.

In the fifth and final episode of the Stories That Stick series, I break down the art and science of customer stories—how to capture authentic transformations from your clients, how to structure them for maximum impact, and how to use them to sell without selling.

If you want to build a business that earns trust and converts consistently, it’s time to step back and let your results—and your clients—do the talking.

What You’ll Learn in This Episode

• Why customer stories convert better than traditional marketing
• The 3-part framework to craft compelling, relatable stories
• The difference between testimonials and transformation stories
• How to extract emotional and practical shifts from your clients
• Where and how to use customer stories across your business
• Real examples of client stories that inspire and convert

Key Takeaways
✔️Customer stories are more powerful than your best pitch.
✔️People don’t buy because of logic—they buy because of emotional resonance.
✔️Relatable beats impressive—choose simplicity over inflated results.
✔️The story arc = Normal → Explosion → New Normal.
✔️Ask the right questions to uncover the emotional and practical before/after.
✔️Client voices are your strongest proof. Use them. Everywhere.

Timestamps
[00:00] – Why customer stories outperform sales pitches
[02:00] – Overview: the final episode in the 5-part storytelling series
[05:00] – What a customer story is (and what it’s not)
[07:00] – Why small, relatable stories build more trust than big wins
[09:00] – The mindset shift: letting others be the hero of your brand
[11:00] – The 3-part story arc: Normal → Explosion → New Normal
[13:00] – What questions to ask to get emotional and practical depth
[16:00] – Where to use customer stories across your business
[18:00] – Real example of a client transformation (Sarah’s story)
[22:00] – Final reminders: document, share, and use your stories

Your Challenge This Week

• Choose one past client you’ve helped (big or small).
• Use the 3-part story arc to write their story: Normal → Explosion → New Normal.
• Share it somewhere—email, DM, podcast, story, or sales page.
• Tag me on Instagram @itsgeorgebryant so I can read and celebrate your work!

This is the fifth and final episode in the 5-part podcast series on entrepreneurial storytelling, based on Stories That Stick by Kindra Hall.

Listen to the full series to master storytelling that connects and converts:

• Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to Tell
• Ep. 593 The Value Story: Sell the Transformation, Not the Thing
• Ep. 595 The Founder Story: Turn Your Why Into Connection
• Ep. 597 The Purpose Story: Inspire Alignment and Loyalty

Click here to access the workbook!

Join The Alliance – My Relationship Beats Algorithms™ community for high-integrity entrepreneurs.

Apply for 1:1 Coaching – Scale your business with storytelling, simplicity, and soul

Live Events – Get in the room where your next breakthrough happens: mindofgeorge.com/event

What if chasing wealth was actually costing you your health—and slowing your business growth?

In today’s episode of The Mind of George Show, George reconnects with Mauro Stara, CEO of Six Pack CEO, to reveal the critical connection between peak performance, biological health, and entrepreneurial success.

Mauro shares why entrepreneurs can’t afford to delay their health journey, how to optimize core pillars like sleep and recovery, and why mastering your biology is your ultimate business advantage.

If you’re ready to stop grinding and start thriving, this episode is your blueprint.

What You’ll Learn in This Episode

• How delaying your health journey is costing you business growth
• The four foundational pillars for achieving peak performance
• Why mastering your recovery is more powerful than working harder
• How your biology is either your biggest asset—or your biggest liability
• Simple, actionable shifts to optimize your energy, focus, and health starting today

Key Takeaways
✔️Prioritize Health Early: Waiting for financial success before focusing on health actually slow down business success.
✔️The Four Pillars: Recovery (sleep and stress management), nutrition, resistance training, and daily activity are the foundation of sustainable high performance.
✔️Optimize Recovery, Not Just Effort: You don’t need to work less—you need to recover better.
✔️Focus on Simplicity, Not Biohacks: Master the basics like consistent sleep, sunlight exposure, movement, and nutrition before diving into complex optimization tools.
✔️Track with Data: Blood work is critical to tailoring your optimization journey—don’t just copy influencers or random online advice.

Timestamps
[00:00] The trap of “I’ll prioritize my health when I hit my goals”
[02:00] Why biology dictates business success
[04:00] Meet Mauro Stara and the Six Pack CEO philosophy
[06:00] Sequencing priorities: how health impacts wealth
[10:00] Investing in your biology for accelerated growth
[18:00] The Four Pillars of Peak Performance
[22:00] Burnout: under-recovery vs. overwork
[28:00] How deep sleep and REM impact your hormones and recovery
[33:00] How eating timing affects blood sugar and sleep quality
[38:00] Why simple habits beat fancy biohacks every time
[45:00] Common mistakes in chasing peak performance
[52:00] How to use blood work to guide your optimization
[57:00] The mindset shift: there is no “finish line” for your health

Choose Your Next Steps:

• Audit your core pillars: sleep, nutrition, training, and activity. Pick ONE area where you can make a simple improvement this week—and commit to it for the next 7 days.
• Bonus: DM George or Mauro and share what pillar you’re committing to upgrade!

Connect with Mauro Stara:
Instagram: @maurostaraofficial
Website: sixpackceo.com

Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection

Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here

Live Events – Get in the room where long-term success is built: mindofgeorge.com/event

91% of consumers today make buying decisions based on a brand’s purpose—not just its products. Yet most entrepreneurs are still stuck pitching features, funnels, and stats.

In today’s episode, I dive deep into the Purpose Story, the third foundational story from Stories That Stick by Kindra Hall. You’ll discover how your deeper mission—not your marketing tactics—is the real engine for sustainable growth, trust, and community.

If you want to build a brand that people believe in, not just buy from, this episode will show you how to craft a Purpose Story that rallies your audience, inspires loyalty, and helps you create a movement—not just a business.

What You’ll Learn in This Episode

• Why people crave meaning, not marketing—and how to give it to them
• How to craft a Purpose Story that builds community and loyalty
• The three-part story arc to make your mission stick (Normal → Explosion → New Normal)
• Prompts to help you find the moment your mission was born
• How to embed your Purpose Story across your business: hiring, marketing, sales, and leadership
• Real-world examples of micro and macro Purpose Stories in action

Key Takeaways
✔️People don’t follow products—they follow purpose.
✔️Movements are built by sharing stories, not selling offers.
✔️Your Purpose Story is the mirror where your audience sees their values reflected.
✔️Alignment isn’t a buzzword—it’s a business strategy.
✔️Purpose-driven brands create loyalty that transcends features, prices, or competitors.
✔️Your mission deserves to be shared—and to invite others to stand alongside it.

Timestamps
[00:00] – Why most brands are focusing on the wrong thing
[02:00] – Welcome to Part 4 of the Stories That Stick series
[05:00] – What is a Purpose Story, and why does it matter?
[07:00] – How Purpose Stories create emotional alignment
[10:00] – The three-part storytelling framework for your Purpose Story
[12:00] – Prompts to uncover your mission-defining moment
[14:00] – How to make your Purpose Story relatable and real
[18:00] – Tips to avoid “sanitizing” your story—keep it raw and resonant
[21:00] – Where to use your Purpose Story across your brand
[24:00] – Real-world example of crafting a Purpose Story
[27:00] – Final invitation: Write and share your Purpose Story this week

Choose Your Next Steps:

• Take 30 minutes and journal: What broke your heart? What woke you up?
• Craft a rough draft of your Purpose Story (normal → explosion → new normal)
• Share it somewhere—email, social media, a team meeting, or a video post.
• Tag me on Instagram @itsgeorgebryant so I can celebrate your movement with you!

This is the fourth episode in a special 5-part podcast series on mastering storytelling for entrepreneurs, based on Stories That Stick by Kindra Hall.

Download your free companion workbook to reflect, take action, and make the most out of this series.

Click here to access the workbook!

Make sure to listen to the other episodes in the series too (linked below) to complete your storytelling blueprint!

• Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to Tell
• Ep. 593 The Value Story – Sell the Transformation, Not the Thing
• Ep. 595 The Founder Story – Turn Your Why Into Connection

Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who lead with heart

Apply for 1:1 Coaching – Scale your business with simplicity, alignment, and purpose

Live Events – Get in the room where movements are born: mindofgeorge.com/event

Have you ever felt like big success is just a series of small wins stacked over time? Most people overestimate what they can do in a day—and underestimate what they can achieve in a year.

In this episode, Ryan Carey shares the real, unfiltered story of how he turned consistent daily actions into a thriving business — and how you can too. Whether you’re just starting or looking to scale, his journey will reignite your belief in steady growth over flashy shortcuts.

Together, we dive into how consistency, relationship-building, and trusting the long game helped Ryan scale a thriving, purpose-driven business without burning out.

If you’re feeling frustrated by slow growth or tempted by flashy shortcuts, this episode will reconnect you to the real game of entrepreneurship: playing for legacy, not likes.

What You’ll Learn in This Episode

• How small, daily wins compound into massive business growth
• Why patience is a superpower most entrepreneurs overlook
• How to prioritize authentic relationships over marketing gimmicks
• The emotional challenges of slow seasons—and how to navigate them
• Mindset shifts that helped Ryan scale sustainably and intentionally
• How to stay grounded and focused during periods of uncertainty

Key Takeaways
✔️Consistency compounds faster than you think—if you stay patient.
✔️Your business grows at the speed of the relationships you build.
✔️Success is hidden in the quiet seasons, not just the highlight reels.
✔️You don’t need massive wins—you need daily micro-commitments.
✔️Trust the long game. If you master the process, the results will chase you.
✔️Sustainability > speed when building something that lasts.

Timestamps
[00:00] – Why slow growth often beats fast success
[03:50] – Ryan’s backstory: building momentum one day at a time
[08:10] – The real compounding effect of small daily wins
[14:30] – How authentic relationships accelerated Ryan’s business
[20:00] – Managing mindset during the “quiet seasons”
[26:40] – The patience paradox: staying committed when results are invisible
[31:50] – How Ryan stays focused and consistent today
[37:00] – Final advice: How to reframe what success really means

Choose Your Next Steps:

• Identify one small action you can commit to daily (even when no one’s watching)
• Reach out to someone in your network and nurture an authentic relationship—no agenda
• Reflect: Am I optimizing for flash… or for legacy?
• Share your biggest breakthrough from this episode with me on Instagram: @itsgeorgebryant

Connect with Ryan Carey
Loved Ryan’s insights? Be sure to connect with him and let him know your biggest takeaway from the episode!

• Instagram
• Website
• BetterOn

Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection

Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here

Live Events – Get in the room where long-term success is built: mindofgeorge.com/event