What if your biggest problem isn’t the situation itself—but the story you’re telling yourself about it?

In this powerful solo episode, I reveal the single mindset shift that transformed how I run my life and business: understanding that your lens is your leverage. I break down how the way you see a problem determines whether it becomes a breakdown… or a breakthrough.

Whether you’re launching a product, navigating tough client calls, or just stuck in a negative spiral, this episode will give you the framework and clarity to change your perspective and change your results.

What You’ll Learn in This Episode

• The difference between breakdown and breakthrough (and how to shift between them)
• The 4-part perspective framework to regain clarity and control
• Why your business results reflect your mental lenses
• How to apply this mindset shift to launches, team issues, and tough decisions
• Why future-casting and coaching accelerate your perspective training
• How to pause reactive spirals and turn them into strategic moves

Key Takeaways
✔️The problem is rarely the problem—it’s how you see it.
✔️Event → Lens → Response → Result is the formula for personal power.
✔️Disempowering stories lead to disempowering actions—and poor outcomes.
✔️You can’t control what happens, but you can control your lens.
✔️Changing your lens changes your inputs—and that changes your identity.
✔️Perspective is the gateway to progress. Choose it wisely.

Timestamps
[00:00] – The power of perspective: welcome to part two of the mindset series
[03:00] – Perspective as the difference between your prison and your power
[05:00] – Flopped launches, lost clients, failed products—how to reframe them
[07:00] – The 4-part framework: Event → Lens → Response → Result
[10:00] – George’s personal story: the spiral that lost him two clients
[13:00] – How events are neutral until we assign meaning
[15:00] – From hotel events to intimate Airbnbs—when perspective drives pivots
[17:00] – How to identify your current lens and shift into clarity
[19:00] – The power of coaching and modeling new perspectives
[21:00] – Poker players and high performers: reframing “bad hands”
[23:00] – Recap: shift your lens → choose your response → create new results

Your Challenge This Week

• Use the Event → Lens → Response → Result framework with one challenge in your business this week.
• Ask: “What lens am I wearing right now?” and “What else could be true?”
• DM me @itsgeorgebryant with your favorite reframe or perspective shift. Let’s build better reactions—and better results—together.

Join The Alliance – Where high-integrity entrepreneurs sharpen their mindset and messaging

Apply for 1:1 Coaching – Create clarity, consistency, and long-term results with support

Live Events – Find your next breakthrough moment in the room: mindofgeorge.com/event

In today’s episode of The Mind of George Show, I’m joined by the brilliant Karina Baldwin, a performance psychologist, extreme sports enthusiast, and coach to high-achieving women who want to calm the fudge down and lead from true embodiment.

This conversation is a masterclass on how to regulate your nervous system, build better mental habits, and stay grounded while running your business like the professional athlete you are.

Karina brings Olympic-level insight and real-life stories (including glacier summits and surfing retreats) to help you rewire your thoughts, shift your identity, and reclaim your power… without burning out or breaking down.

What You’ll Learn in This Episode

• Why entrepreneurship is a professional sport — and how to train like an athlete
• How Karina’s surfing metaphor can help you master your mindset
• The science of rewiring your brain for high performance (and how fun speeds it up)
• Why staying “calm” isn’t soft — it’s how high performers dominate
• How to detach your identity from your business without losing your drive
• The one test to check if your business identity is healthy (and what to do if it’s not)
  

Key Takeaways
✔️ You don’t control every thought that enters your brain — but you choose which ones to ride.
✔️ Your thoughts are like waves. The more skilled you get, the better you are at choosing the right ones to surf.
✔️ Slowing down isn't a weakness — it’s a high-performance strategy.
✔️ Identity cannot come from business. You must build it first to lead your business well.
✔️ It only takes 15 reps to rewire a neural pathway — if you’re having fun doing it.
✔️ You’re not stuck. You’re just surfing the wrong wave.

Timestamps
[00:00] – Meet Karina: Marine trainer, adventure lover, nervous system queen
[04:00] – Surfing analogy: The secret to thought mastery
[10:00] – Choosing which thoughts to ride
[12:00] – Real client example: Breaking the “I can’t have balance” belief
[18:00] – Reticular Activating System: What you focus on, grows
[23:00] – Science says: fun rewires your brain faster than grind
[27:00] – Identity building through results
[32:00] – Summit mentality: There’s always another peak
[38:00] – Calm the Fudge Down: Why stress is destroying your performance
[42:00] – Nervous system 101: It’s a light switch, not a dial
[46:00] – State shifts: Cold plunges, screaming, and sloth-walking
[51:00] – Slowing down is your power move
[56:00] – Who are you outside your business?
[01:01:00] – How to be a peak performer without being a burnout machine
[01:05:00] – The Ames Scale and assessing business identity

Your Challenge This Week

• Take the AIMs (Athletic Identity Measurement Scale) test — but replace “athlete” with “entrepreneur.”
  • Are you wrapping too much of your worth in your work?
  • Identify one way to reconnect with who you are outside your business.
  • Then go ride the right wave.

Resources Mentioned in the Episode

Connect with Karina on:

• Instagram: @trueadventureco
• Listen to her podcast: The True Adventure Podcast
• The AIMs test: Original Study – AIMS Scale

Want George's SOS model? DM “SOS” on Instagram @itsgeorgebryant

Loved this episode? Let Karina know what landed for you! Drop her a DM or tag her in your IG stories.

Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection

Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here

Live Events – Get in the room where long-term success is built: mindofgeorge.com/event

What if you’re not actually stuck? What if your business or life isn’t broken—but is perfectly aligned with the inputs you’ve been feeding it?

In this raw, reflective episode, George shares one of the most powerful mindset shifts he teaches high-performing entrepreneurs, athletes, and creatives: you don’t need a new strategy—you need to audit your inputs. Inspired by a recent keynote for professional poker players, George breaks down how your actions shape your identity and determine your results—every single time.

This episode is your wake-up call, but also your permission slip: to pause, reflect, and realize that the power to change your life and business starts with what you do today.

What You’ll Learn in This Episode

• Why your “stuck” phase is actually an ROI on past behaviors
• The Inputs → Identity → Outputs framework
• How to identify what you’re unconsciously reinforcing every day
• How to take radical ownership without shame or guilt
• Why retraining yourself is the key to transformation
• A powerful journaling prompt to realign your results

Key Takeaways
✔️You’re not stuck—you’re operating based on previous inputs.
✔️Your actions are who you are. Your words are who you want to be.
✔️You’re not broken. You’re trained—and that means you can retrain.
✔️Chaos creates a chaotic identity. Calm inputs create clarity.
✔️Results aren’t random. They’re earned—and that’s good news.
✔️Looking in the mirror isn’t about blame—it’s about power.

Timestamps
[00:00] – You’re not stuck, you’re just trained for this
[05:00] – The yoga quote that sparked this episode
[07:00] – Inputs shape your identity and your results
[09:00] – How chaos as an input reinforces firefighting behavior
[12:00] – George’s story of burnout, relapse, and rebuilding
[16:00] – How auditing inputs helped him lose weight, rebuild business, restore peace
[19:00] – The ROI of your habits: personal, professional, emotional
[22:00] – How to conduct a 30/60/90 day input audit
[26:00] – Examples from George’s own life and failures
[30:00] – Poker players, reps, and reps: the real work is off the table
[33:00] – Your inputs are the daily bricks of your future results
[35:00] – Final invitation: own your inputs, and you own your future

Your Challenge This Week

• Set aside time and write out the inputs you’ve consistently chosen or allowed in the last 30, 60, and 90 days.
• Pick one area (business, relationships, health, creativity) and identify what small input shift you’ll make starting today.
• Share your biggest aha moment from this episode on Instagram and tag @itsgeorgebryant. George will personally respond to as many as he can!

Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs

Apply for 1:1 Coaching – Ready to build with integrity and clarity? Apply here

Live Events – Get in the room where real growth happens: mindofgeorge.com/event