The Mediterranean Way, at Scale: CAVA's Growth Story
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The Mediterranean Way, at Scale: CAVA's Growth Story
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This episode of The Speed of Culture Podcast features Nitya Madhavan, Senior Vice President of Brand Strategy and Marketing at CAVA. Nitya explains how the fast-growing restaurant brand is scaling its national footprint while protecting the warmth, hospitality and human connection at its core. She breaks down the role of experiential marketing, social micro-communities, creator partnerships, loyalty data and AI, while sharing why the strongest brands use growth to deepen relationships rather than dilute them.
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