Callaway approved the ad. Then the backlash hit—and Good Good lost the partnership. Was cutting ties justified, or did Good Good take the fall?
In this episode of The Max Born Show, my brother Mike joins me to break down the controversial ad, the response from both brands, and the business decisions behind the fallout.
We get into:
• The Good Good ad and whether the backlash went too far
• Callaway’s stock performance and its split from Topgolf
• Matt Kendrick’s public response and leadership fallout
• What the controversy means for Good Good’s audience and partnerships
• LIV Golf, the PGA Tour, and the growing influence of YouTube golf
We share our opinions on the controversy and discuss the reports and reference materials available when we recorded.
Did Callaway make the right move—or leave Good Good holding the bag? Drop your take in the comments.
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