If your clinic marketing is bringing in leads but your schedule still has gaps, more advertising may not solve the problem. Missed calls, weak follow-up, and poor patient retention can undermine the money you’re already spending to attract new patients.

In this episode of All Things LOCS, Dr. Dan Neissany, DPT, talks with Isaac Justesen, introduced in the episode as CEO of Patient Partners, about building a marketing system that connects search traffic to booked appointments and revenue. They discuss why referrals alone can leave a growing practice exposed, how SEO differs from paid advertising, and why campaigns need ongoing attention and realistic timelines.

The conversation moves beyond impressions and clicks to the numbers that matter: cost per lead, patient acquisition cost, booking rates, and patient lifetime value. Isaac shares an example of a practice answering fewer than half its incoming calls, while Dan explains why front-desk training deserves the same attention as clinical training.

For physical therapy and chiropractic practice owners, clinic directors, and healthcare leaders, this episode offers a practical way to assess marketing performance before spending more. You’ll also hear how to approach website improvements, weigh in-house support against an agency, and ask better questions about account ownership, competing clients, and communication.

• Why referrals should be one part of your patient acquisition strategy
• How to set realistic expectations for SEO and paid advertising
• Where missed calls, weak booking processes, and retention problems waste marketing opportunities
• How cost per lead, patient acquisition cost, and lifetime value inform marketing decisions
• Why front-desk call tracking and training matter to clinic growth
• How growth goals, practice size, and local competition shape your budget
• What your website and conversion tracking can reveal about patient behavior
• What to ask an agency about asset ownership, local competitors, and reporting

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Marketing and SEO audit discussed in the episode: Patient Partners

0:00 Clinic Marketing: From Leads to Patients

2:08 SEO, Websites, and the Limits of Referrals

5:00 Marketing Misconceptions and Realistic Timelines

10:09 Missed Calls, Bookings, and Patient Retention

13:36 The Marketing Metrics That Matter

18:43 Front-Desk Training and Call Tracking

21:31 Ad Budgets and Long-Term Growth Goals

26:05 Website Experience and Conversion Tracking

32:30 In-House Marketing and Choosing an Agency

#AllThingsLOCS #ClinicMarketing #HealthcareMarketing #PatientAcquisition #PracticeManagement #PhysicalTherapy #Chiropractic #HealthcareLeadership #PatientRetention #ClinicGrowth