How do you know where to put your budget, which channels are actually working, and whether you're measuring the right things in the first place?

In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Matthew Simpson, founder of Pitch Blend, about what it really takes to build a performance marketing strategy that connects to the bigger picture of the business.

Matthew has spent his career on both sides of the table, working in-house and at agencies. He brings that perspective to a conversation about what agencies often misunderstand about marketing leaders, why performance marketing needs a strong foundation behind it, and why "set it and forget it" is a myth.

The conversation gets into some of the questions marketers are constantly trying to answer: How much should you actually spend on paid media? Which channels make sense for B2B? How do you know when a campaign isn't working?

If you're responsible for paid media, performance marketing, demand generation, or marketing strategy, this episode is packed with ideas for making better decisions with your budget, your data, and your channels.

TIMESTAMPS:

00:00 Meet Matthew Simpson
02:15 What agencies misunderstand about marketing leaders
07:05 Can paid media actually work for B2B?
11:44 How Matthew approaches paid media
13:36 What to do when your paid media isn't working
16:13 Three ways to find the right marketing insight
21:48 Why “set it and forget it” is a myth
28:21 Smarter decisions with a limited media budget
34:14 The problem with multi-channel attribution
42:08 Performance marketing can increase business value

Loved this episode?

🎧 Subscribe to The Marketing Share Podcast to get unfiltered conversations with marketing leaders about growth, strategy, and the future of digital.

Connect with our guest:
👉Matthew Simpson: https://www.linkedin.com/in/directmarketing/
👉 Pitchblende: https://www.pitchblende.net/

Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our Podcast Manager will get back to you.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here

Cheers.

Sooner or later, every marketing leader will have to guide their organization through a major change.

Whether it's repositioning a brand, launching a new product, or helping a company navigate growth, those moments require much more than a solid marketing strategy. They demand alignment, trust, and the ability to bring the entire organization along for the journey.

In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren are joined by Lauren Esposito, CMO at Asymbl and former marketing leader at Salesforce, to explore what it really takes to lead marketing during periods of transformation.

Lauren has an incredible track record of leading product and brand initiatives at one of the world's most recognizable technology companies. From that experience, she shares how successful CMOs balance long-term brand building with business outcomes, communicate change internally, and help customers understand why change matters in the first place.

Throughout the conversation, Lauren also covers other important topics to keep in mind:

• The importance of customer centricity
• Cross-functional leadership
• Building trust across the organization

If you're a CMO, VP of Marketing, or an aspiring marketing executive leading a company through growth or transformation, this episode is a must-listen.

Timestamps:

00:00 Introduction
02:15 Meet Lauren Esposito and her journey from Salesforce to Asymbl
06:40 Why brand transformation is never just a marketing project
11:20 Leading brand changes inside large organizations
16:45 Building alignment across marketing, product, sales, and leadership
21:35 Keeping customers at the center during periods of change
26:50 Balancing long term brand building with short term business goals
31:40 How marketing leaders earn credibility inside the executive team
36:55 Lessons Lauren brought from Salesforce into her CMO role
42:10 Advice for marketers preparing for executive leadership

Loved this episode?

Connect with Lauren over LinkedIn and tell her you came from The Marketing Share Podcast!

Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our Podcast Manager will get back to you.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here

Cheers.

The million-dollar question right now is this: what separates memorable content from the growing flood of AI-generated marketing? That's exactly what this episode explores.

In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with David J. Ebner, founder of Content Workshop, about why human-led content is more important than ever in today's marketing landscape.

Throughout the conversation, David explains why the customer should always be the hero of the story, how marketers can use AI without sacrificing quality, and why producing more content isn't the same as creating better content.

He also shares practical advice on evaluating content quality, building AI workflows that actually work, adapting content strategies for AI search, and deciding what content should and shouldn't be gated.

If you've been wondering how content marketing is changing in the age of AI, or how your content can stand out in an ocean of sameness, this episode is for you.

Timestamps

00:00 Introduction to David J. Ebner and Content Workshop
02:00 From creative writing to content marketing
04:00 Why customers should be the hero of your story
07:00 What "story first marketing" actually means
09:00 How to recognize great content
12:00 Fighting the sea of AI generated content
16:00 The ROI conversation around AI and content teams
20:00 How marketers should really use AI
24:00 Building AI workflows that improve quality
26:00 Why more content doesn't mean better results
30:00 How AI search is changing content strategy
33:00 Should marketers still gate content?
39:00 Informational vs educational content
44:00 The most important lesson for marketers today
46:00 David's final advice and where to connect

🎧 Subscribe to The Marketing Share Podcast to get unfiltered conversations with marketing leaders about growth, strategy, and the future of digital.

Connect with our guest:
👉David J Ebner: https://www.linkedin.com/in/davidjebner/
👉 Content Workshop: https://contentworkshop.com/

Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our Podcast Manager will get back to you.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here

Cheers.