Today we’re talking real-world guerrilla marketing that actually gets remembered. Tennessee’s Choice Plumbing rolls into parades with an 8-foot inflatable toilet, a mini-van go-kart, and rubber ducks instead of candy. And yes, it works. We swap parade stories (including the time Jodi dressed as a gorilla for Christmas), and we get into how “serious” industries ( like law firms ) can still play with taste and stay on-brand.

We also own a couple of our flops, unpack why safe ads disappear, and debate the spicy take: paid social can fluff your numbers and tank your organic for a while. Stick around for the “dumb idea that might work” , plus easy, low-budget pop-by ideas you can steal this week. If your marketing hasn’t made someone smile, wave, or steal a yard sign… it’s not memorable enough.

This week on The Marketing Shakedown, we trade swag bags for moments that actually get remembered.

From “cookies over cards” to pet-powered posts, memes, and a dash of zombie-walk lore, Brandy and Jodi break down why experiences beat pens and brochures every time and how to spin low-budget ideas into high-impact buzz.

This week on The Marketing Shakedown, we’re proving you don’t need deep pockets to make a big splash.

From chocolate feet that get you in the door to rubber chickens with QR codes, we’re talking guerrilla marketing at its weirdest (and most effective).

For about $50, you can create laughs, loyalty, and a whole lot of buzz. Cookies over coupons? Chalk over billboards? You’ll never look at “low budget” the same way again.

www.brandykemp.com