『The Marketing Rundown』のカバーアート

The Marketing Rundown

The Marketing Rundown

著者： Jerome Manuel
無料で聴く

AI-generated podcast covering the daily and weekly marketing news, strategies and actionable items.

The Marketing Rundown マーケティング マーケティング・セールス 経済学
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  • More Holiday Buyers, Each Worth A Little Less

    More Holiday Buyers, Each Worth A Little Less
    2026/10/29

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    RevenueCat analyzed 4,964 subscription apps: Black Friday promos coincided with new paying customers per day 20 percent above the median app’s September baseline, while each promo buyer returned about 8 percent less revenue over six months. Also, by Meta’s own analysis, ad sets under roughly 50 weekly conversions cost 28 percent more per purchase; a thank-you survey about 90 percent of webinar registrants completed; an ANA influencer study; Understory’s LinkedIn ad library; and Google Ads seasonality scoping in App campaigns.

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    This podcast is AI generated. It may contain mistakes. Check important info.
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    16 分
  • Pinterest Opens Inventory To DSPs In Select Markets

    Pinterest Opens Inventory To DSPs In Select Markets
    2026/10/28

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    Pinterest has made Programmatic Deals generally available in select markets, letting advertisers buy its display and video inventory through Amazon Ads, Google DV360 and other platforms. Also: Search Engine Journal on whether Google’s generative UI in AI Mode could keep bookings inside Google; a startup paying $35 per switched competitor customer; a free Claude Code video-editing kit; Kevin Indig’s two-year data on falling organic traffic; and Shopify retiring its standalone AI knowledge base app.

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    This podcast is AI generated. It may contain mistakes. Check important info.
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    18 分
  • Gemini Gets Small Business Tools, Including Branding

    Gemini Gets Small Business Tools, Including Branding
    2026/10/27

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    Google is rolling out new Gemini tools for small business owners — a hub covering branding, finances and customer insights, staged globally over the coming days. Also: a Semrush framework for diagnosing why AI answers skip your brand, including a cited study in which 62 percent of brand appearances went unnamed; the case for building positioning around a villain; why repeat attendance may beat follower count; and Simo Ahava on Google Tag Manager’s new container structure.

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    This podcast is AI generated. It may contain mistakes. Check important info.
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    14 分
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