Has ChatGPT just changed the rules of AI SEO overnight?

New data from Promptwatch suggests that Reddit's share of visible citations in ChatGPT Search has fallen by around 86% in a matter of days – a dramatic shift for a platform that had become one of the most talked-about sources in AI search optimisation.

In this episode of The AI and Marketing Podcast for Local Businesses, Adam and Josh break down what happened, why ChatGPT may suddenly be citing Reddit far less frequently, and whether the explosion of Reddit marketing and manufactured brand mentions could have played a role.

They also explore what the change tells us about the wider world of AI search. If ChatGPT can dramatically change the sources it cites almost overnight, should businesses really be building strategies around individual AI SEO "hacks"?

Adam and Josh discuss the risks of relying too heavily on Reddit, how ChatGPT may choose which businesses and sources to trust, why Google AI Overviews and AI Mode appear to be behaving differently, and what local businesses can do to build more sustainable visibility across AI search.

Most importantly, they explain why the long-term winners may not be businesses trying to manipulate the latest AI ranking factor, but those building genuine authority across reviews, PR, trusted websites, industry publications, directories, social platforms, their own website and real customer conversations.

If you want to understand how to get your business mentioned, cited or recommended by ChatGPT, and how AI search optimisation is changing in 2026, this is an episode you won't want to miss.

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Join Adam and Josh as they explore Moonshot AI and its latest model, Kimi K2, one of the fastest-growing challengers to ChatGPT and Claude.

They discuss why businesses around the world are paying attention to its enormous context window, where it excels at research, coding and analysing huge volumes of information, and whether it could become an essential tool for local businesses.

They also compare the strengths and weaknesses of ChatGPT, Claude and Moonshot AI, helping you understand which platform is best suited to different tasks and why the future may belong to businesses that learn to combine them all.

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Keywords: Moonshot AI, Kimi K2, Kimi AI, ChatGPT, Claude AI, Anthropic, OpenAI, Generative AI, Artificial Intelligence, AI tools, AI software, AI for business, AI for local businesses, AI productivity tools, AI coding tools, AI research tools, AI document analysis, AI automation, AI marketing, AI search, AI prompts, AI assistants, AI agents, large language models, LLMs, business automation, digital marketing, SEO, local SEO, ChatGPT versus Claude, ChatGPT versus Kimi, Moonshot AI versus ChatGPT, AI trends 2026, AI news, future of AI.

Join Adam and Josh as they explore one of the biggest questions facing businesses in 2026: should you build your website with WordPress or embrace AI-powered development platforms such as Lovable?

They discuss the rise of "vibe coding", where AI can create websites, databases and applications from simple prompts, and explain the advantages, limitations and risks of both approaches.

Discover which platform is best for SEO, when traditional WordPress websites still make the most sense, when bespoke AI-built applications are the better option, and why the smartest businesses may end up using both.

Use this link to try Lovable for 10 extra free credits: https://lovable.dev/invite/C7A3TM0

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Keywords: Web design, Lovable, Replit, AI, Vibe Coding, WordPress , Web Tool Development

Join Adam and Josh as they reveal the findings an analysis of 233 real SEO campaigns, uncovering how long it actually takes to rank transactional keywords on page one of Google.

They discuss the median timelines, why some businesses rank faster than others, the common mistakes that slow SEO progress, and the strategies that help local businesses generate more enquiries in 2026.

If you've ever wondered how long SEO really takes, this episode replaces myths with real-world data

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Link to the data: https://www.improvemysearchranking.com/how-long-does-it-take-to-rank-transactional-keywords-on-page-1-of-google/

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Keywords: SEO, Local SEO, SEO Podcast, Google SEO, AI SEO, SEO Tips, SEO Strategy, SEO 2026, Google Rankings, Page 1 Google, Google Page One, Transactional Keywords, Keyword Rankings, How Long Does SEO Take, SEO Results, SEO Case Study,

📉 What if your website traffic fell by 30%, but your enquiries actually increased?

Most businesses would panic if their Google traffic started falling. But as AI search, zero-click searches and Google’s own search features become more prominent, website traffic alone is becoming a less reliable way to measure SEO success.

Fewer clicks do not necessarily mean fewer customers. In fact, the people who do visit your website may be better informed, further through their buying journey and more likely to enquire.

In this episode of The AI and Marketing Podcast for Local Businesses, Adam and Josh explain why Google is sending fewer people to websites, how AI is changing the customer journey and why local businesses may need to rethink how they measure SEO.

More importantly, they explain how to focus on the metrics that actually grow your business: enquiries, phone calls, appointments, quotes, sales and revenue.

Here is what we break down 👇

📊 The great website traffic illusion. Why a website attracting 2,000 highly relevant visitors could generate far more business than one receiving 50,000 low-intent visits.

🚫 Why more Google searches are ending without a click. Discover how AI Overviews, featured snippets, Google Maps, Business Profiles, Knowledge Panels and other search features are helping users find answers without visiting another website.

🤖 How AI Overviews are changing the customer journey. Instead of visiting five websites and carrying out all the research themselves, customers may increasingly use AI to understand their options and create a shortlist.

🎯 Why fewer clicks could mean better visitors. People who reach your website after using AI search may already understand their problem, know what they need and be closer to making a buying decision.

🔍 The difference between informational and transactional searches. Google may be able to answer questions such as “How long does a boiler last?” directly, but customers searching for an emergency plumber, local solicitor or SEO agency still need to compare providers and make contact.

📈 Why SEO success is no longer just about traffic. Instead of only tracking website visitors, sessions and clicks, businesses should focus more closely on enquiries, phone calls, booked appointments, quote requests, sales and revenue.

💰 Why conversion quality matters more than visitor volume. We compare a website receiving 1,000 visitors with a 10% conversion rate against one receiving 10,000 visitors with a 0.5% conversion rate.

📍 How local businesses should adapt. Learn why your Google Business Profile, customer reviews, service pages, location pages, case studies, expertise and brand could become even more important as search becomes increasingly driven by AI.

⚠️ The big lesson for local businesses

Traffic is useful, but traffic alone does not pay the bills.

The goal of SEO has never been to attract the largest possible number of visitors. The goal is to reach the right people, build trust and turn relevant searches into customers.

Google may send fewer clicks in the future, but if those visitors are more qualified and more likely to buy, less traffic could still lead to more business.

🎯 The new SEO question

Stop asking:

“How much website traffic did we get?”

Start asking:

“How many enquiries, customers and sales did our SEO generate?”

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Keywords: zero-click searches, Google AI search, AI Overviews, website traffic, SEO conversions, local SEO, SEO success metrics, Google search traffic, search engine optimisation, website enquiries, conversion rate optimisation, Google Business Profile, local business marketing, transactional keywords, informational searches, AI search optimisation, UK local businesses,

🤖 AI is moving beyond answering questions. It is starting to take action.

Most businesses currently use AI to write emails, summarise documents, create content or generate ideas. But the next stage of AI is much bigger.

AI agents can support entire workflows, helping businesses manage enquiries, follow up leads, prepare quotes, update systems, create reports and complete repetitive admin.

In this episode of The AI and Marketing Podcast for Local Businesses, Adam and Josh share key lessons from a session at Microsoft’s London headquarters and translate the world of AI agents into practical opportunities for local businesses.

More importantly, they explain how to move beyond occasional AI prompts and start building smarter, more efficient systems inside your business.

Here is what we break down 👇

🤖 What is an AI agent? Discover the difference between asking AI to write a follow-up email and using an AI agent to identify leads, prepare responses, update your CRM and recommend the next action.

📈 The three stages of AI adoption. Learn how businesses are moving from AI assisting people, to completing specific tasks, to supporting entire end-to-end workflows.

⚙️ Why most businesses get stuck with AI. Buying an AI tool is easy. Changing processes and behaviours is much harder. We explain why unclear use cases, poor training and messy workflows often prevent meaningful adoption.

💼 Real AI agent examples for local businesses. Explore practical use cases for estate agents, dental practices, law firms, building companies and accountancy firms.

🧠 The Ask, Act, Automate framework. Understand where your business currently sits and why most local businesses should focus on using AI to complete repeatable tasks before trying to automate entire processes.

🔗 Why AI should work inside the tools you already use. From Outlook and Excel to Teams, CRMs and internal documents, the most effective AI systems fit into existing workflows instead of creating another platform for staff to manage.

📊 Why business data and context matter. AI produces better results when it can access clear service information, FAQs, pricing documents, templates, customer insights and internal knowledge.

🛡️ What you should not automate too quickly. Learn why humans should remain responsible for important decisions involving pricing, legal or financial matters, sensitive customer information and high-value conversations.

📋 The AI agent readiness checklist. Pick one valuable workflow, map the current process, identify the information AI needs, define the desired outcome and measure whether it genuinely saves time or improves results.

📣 How AI agents could transform marketing. Discover how one podcast, customer project or piece of internal expertise could become a blog, social posts, videos, email content, FAQs and more.

⚠️ The big lesson for local businesses

AI does not automatically fix inefficient processes. In many cases, it exposes unclear systems and poor-quality data faster.

🎯 Your challenge after listening

Choose one repetitive process in your business and complete this sentence:

“Every time ______ happens, we currently ______, and the outcome we want is ______.”

Then ask whether AI could summarise information, prepare a draft, classify a request, recommend the next action, update a system or remind someone to follow up.

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Keywords: AI agents, Microsoft Copilot, AI for local businesses, business automation, AI workflows, Microsoft AI agents, Copilot Studio, AI adoption, AI assistants, small business AI, AI marketing, business productivity, workflow automation, AI lead generation, AI customer service, AI agents for small businesses, local business marketing, UK business podcast.

📈 Everyone says you need a high Domain Authority to rank on Google. Our data says otherwise.

After analysing 156 live SEO campaigns and tracking around 20,000 local, transactional keywords, we uncovered a surprising insight: Domain Authority had almost no positive relationship with Page One rankings.

In this episode of The AI and Marketing Podcast for Local Businesses, Adam and Josh reveal what actually drives local SEO success, why many small businesses are beating huge national directories, and where you should focus your time if you want more enquiries from Google.

Here is what we break down 👇

📊 What 20,000 tracked keywords revealed. Why we analysed real client campaigns instead of relying on SEO myths and opinions.

🔗 The Domain Authority myth. Why having thousands of backlinks doesn't automatically mean you'll rank above local competitors.

🏢 Can you really outrank Yell, Yelp and Checkatrade? The real campaign data showing how smaller local businesses consistently outperform major directories for high-intent search terms.

🎯 Why relevance beats authority. How creating the best page for a specific service and location can outperform websites with vastly stronger backlink profiles.

👥 Who you're actually competing against. Why your biggest SEO competitor is usually another local business, not a national brand.

✅ The five areas every local business should prioritise. From choosing the right keywords and creating genuinely useful pages, to applying Google's E-E-A-T principles before investing heavily in link building.

🚀 The biggest mindset shift. Stop asking, "How many backlinks do I have?" and start asking, "Am I creating the best page on the internet for this search?"

🎯 Whether you're just starting your SEO journey or looking to improve your existing rankings, this episode will help you focus on the activities that actually generate local enquiries, instead of chasing vanity metrics.

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Keywords: local SEO, Domain Authority, E-E-A-T, Google rankings, local business SEO, SEO myths, backlinks, keyword research, local search marketing, SEO strategy, Google Search, service area pages, transactional keywords, AI and Marketing Podcast, UK local businesses.