『The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations』のカバーアート

The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations

The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations

著者： Fexingo
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Lucas and Luna dissect the machinery behind modern marketing operations — the software stacks, automation workflows, and data pipelines that turn campaigns into measurable systems. Each episode picks apart a specific MarTech tool or ops strategy: how a retailer automated its email segmentation with Customer.io, why a B2B SaaS company rebuilt its attribution model around HubSpot and Snowflake, or the trade-offs between Zapier and Make for lead routing. Lucas, a former marketing ops lead, grounds every discussion in actual implementations and failure cases; Luna challenges assumptions about efficiency gains and hidden costs — the 'automation tax' of maintenance, the data-quality debt that accumulates when teams move too fast. They never pitch tools or evangelize automation for its own sake. Instead, they ask: Does this stack actually reduce friction for the marketing team? Or are we just layering complexity? The listener is the marketing ops manager, the growth engineer, or the CMO who wants to understand where MarTech spend actually delivers versus where it just adds noise. By the end, you'll have a clearer map of your own tech stack — and a better instinct for when to automate, when to integrate, and when to leave well enough alone. #MarTech #MarketingAutomation #MarketingOps #CRM #HubSpot #Salesforce #Zapier #CustomerDataPlatform #AttributionModeling #WorkflowAutomation #LeadRouting #EmailAutomation #DataQuality #MarketingTechnology #GrowthEngineering #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • Why Your Marketing Automation Is Crashing Under Custom Objects

    Why Your Marketing Automation Is Crashing Under Custom Objects
    2026/06/07
    Episode 37 of The Marketing Operator Podcast digs into a hidden bottleneck in modern marketing automation: custom objects. Lucas and Luna unpack how a mid-market B2B SaaS company saw its CRM-to-MAP syncs fail after adding just three custom objects, causing lead scores to recalculate 47 times for a single contact. They explain why standard automation platforms treat custom objects as second-class citizens, how complex schema relationships multiply API calls exponentially, and a simple diagnostic step — check your object-to-object mapping depth — that reveals whether you are headed for a sync collapse. Lucas also walks through the workaround of flattening custom objects into computed fields before they hit the automation layer. The episode closes with a low-key pitch: if episodes like this save you a weekend of debugging, listener support at buy me a coffee dot com slash fexingo keeps the show ad-free. #MarketingAutomation #CustomObjects #CRM #MAP #DataSyndication #LeadScoring #APIThrottling #MarTech #Salesforce #HubSpot #MarketingOps #B2BSaaS #DataEngineering #AutomationFail #TechnicalDebt #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • Why Your Marketing Personalization Is Ignoring Real-Time Signals

    Why Your Marketing Personalization Is Ignoring Real-Time Signals
    2026/06/07
    This episode of The Marketing Operator Podcast uncovers a costly blind spot in modern personalization engines: most systems rely on batch-processed behavioral data that is hours or days old, missing the intent signals that fire in the moment. Lucas and Luna break down a specific case from a midsize DTC brand that saw a 22 percent lift in conversion just by switching from session-based to true real-time personalization. They walk through the technical gotchas — latency thresholds, event-stream architecture, and the difference between personalization and mere segmentation. If you are running personalization on a 24-hour batch cycle, this episode will change how you think about your stack. #RealTimePersonalization #MarTech #MarketingAutomation #MarketingOperations #EventStreaming #ConversionOptimization #DTC #BehavioralData #Latency #PersonalizationEngine #CustomerExperience #MarketingStack #DataPipeline #AudienceSegmentation #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • Why Your Marketing Segment Audiences Are Rotting

    Why Your Marketing Segment Audiences Are Rotting
    2026/06/06
    In this episode of The Marketing Operator Podcast, Lucas and Luna dig into a problem every marketing ops pro knows but few fix: segment drift. They walk through how a mid-market SaaS company built a 12-segment targeting model in HubSpot, only to have it decay within months because leads changed roles, companies, and behaviors. Lucas explains why static ETL-based segmentation is the culprit, why continuous profiling matters more than ever, and how one team rebuilt their segments around event-driven freshness scores to recover 19% lift in email engagement. Luna pushes back on the operational overhead of real-time profiling. The hosts also share how listener support keeps the show ad-free. #SegmentDrift #MarketingAutomation #HubSpot #DataFreshness #EventDrivenProfiling #ETL #MarketingOps #LeadScoring #EmailEngagement #CDP #DataDecay #Segmentation #MarTech #ContinuousProfiling #FexingoBusiness #BusinessPodcast #MarketingPodcast #TheMarketingOperator Keep every episode free: buymeacoffee.com/fexingo
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    12 分
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