『The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations』のカバーアート

The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations

The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations

著者： Fexingo
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Lucas and Luna dissect the machinery behind modern marketing operations — the software stacks, automation workflows, and data pipelines that turn campaigns into measurable systems. Each episode picks apart a specific MarTech tool or ops strategy: how a retailer automated its email segmentation with Customer.io, why a B2B SaaS company rebuilt its attribution model around HubSpot and Snowflake, or the trade-offs between Zapier and Make for lead routing. Lucas, a former marketing ops lead, grounds every discussion in actual implementations and failure cases; Luna challenges assumptions about efficiency gains and hidden costs — the 'automation tax' of maintenance, the data-quality debt that accumulates when teams move too fast. They never pitch tools or evangelize automation for its own sake. Instead, they ask: Does this stack actually reduce friction for the marketing team? Or are we just layering complexity? The listener is the marketing ops manager, the growth engineer, or the CMO who wants to understand where MarTech spend actually delivers versus where it just adds noise. By the end, you'll have a clearer map of your own tech stack — and a better instinct for when to automate, when to integrate, and when to leave well enough alone. #MarTech #MarketingAutomation #MarketingOps #CRM #HubSpot #Salesforce #Zapier #CustomerDataPlatform #AttributionModeling #WorkflowAutomation #LeadRouting #EmailAutomation #DataQuality #MarketingTechnology #GrowthEngineering #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Marketing Ops Fixes Attribution Blind Spots

    How Marketing Ops Fixes Attribution Blind Spots
    2026/09/10
    In this episode, Lucas and Luna dive into the messy reality of multi-touch attribution in modern marketing operations. They explore how last-click models are distorting budget decisions and why shifting to data-driven attribution can reveal hidden value in top-of-funnel channels like content marketing and brand awareness campaigns. Using a concrete example of a mid-market SaaS company that reallocated twenty percent of its paid social budget to organic search after uncovering significant assisted conversions, they break down the practical steps for auditing your current attribution setup. The conversation covers the technical nuances of incrementality testing, the importance of first-party cookie strategies, and how to build an internal narrative that gets finance teams on board with long-term growth metrics over short-term direct response wins. #MarketingOps #AttributionModeling #MultiTouchAttribution #DataDrivenMarketing #MarTechStack #FirstPartyData #IncrementalityTesting #SaaSMetrics #ConversionTracking #MarketingAnalytics #BudgetAllocation #OrganicGrowth #PaidSocial #ContentMarketing #CustomerJourney #FexingoBusiness #BusinessPodcast #GrowthStrategy Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Marketing Ops Turns Churn Signals Into Revenue

    How Marketing Ops Turns Churn Signals Into Revenue
    2026/09/09
    Most marketing ops teams treat churn as a customer success problem. This episode explores how leading B2B SaaS companies use early engagement decay signals to trigger proactive retention workflows before the cancellation request arrives. We break down a specific case study where analyzing login frequency and feature usage depth helped reduce voluntary churn by fifteen percent in one quarter. Lucas and Luna discuss the technical setup required to bridge product analytics with marketing automation, focusing on data hygiene and timely intervention strategies that turn at-risk accounts into loyal advocates. #ChurnReduction #MarketingOperations #CustomerRetention #SaaSMetrics #EngagementAnalytics #FexingoBusiness #BusinessPodcast #DataDrivenMarketing #AutomationWorkflows #B2BSales #ProductLedGrowth #UserBehavior #RevenueOperations #MarTechStack #CustomerSuccess #LoginFrequency #FeatureAdoption #ProactiveSupport Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Abandoned Checkout Data Reveals Friction Points

    How Abandoned Checkout Data Reveals Friction Points
    2026/09/08
    Most marketing teams treat abandoned checkout data as a leak to be plugged with discount codes. But what if the real problem isn't price sensitivity? It's friction. In this episode, we break down how a mid-market SaaS company used session replay and field-level validation logic to reduce cart abandonment by twenty-three percent without changing their pricing. We look at the specific moment where users drop off, why they hesitate, and how Marketing Operations can turn that hesitation into actionable product insights rather than just another email campaign. #AbandonedCart #MarketingOperations #ConversionRateOptimization #CustomerJourney #DataDrivenMarketing #UXDesign #CheckoutFlow #RevenueGrowth #MarTechStack #BehavioralAnalytics #FormValidation #SessionReplay #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingStrategy #EcommerceTips #SaaSMetrics Keep every episode free: buymeacoffee.com/fexingo
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    12 分
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