• What I’ve Been Building for 20+ Years
    2025/10/16

    In Episode 7 of the Marketing Mechanic, Dennis Yu explains how agencies, training, and tools fit together for local service businesses. This session was filmed in Minnesota at Jack Wendt’s house during a working session with Jack Wendt, Dylan Haugen, and Grant Haugen, with Sam McLeod joining on Zoom.Dennis shows a simple playbook. Start with a clear vertical. Use proven steps so work gets done the right way. He points to Mo Money for lawn care, HVACGrowth.co for HVAC, and dentist training with Dr. Glenn Vo as examples of the “lighthouse” model. Training runs through High-Rise Influence and High-Rise Academy. The tools live inside Local Service Spotlight so audits, content, and pages get shipped without guesswork.The lesson is focus and proof. Deliver results first and sales take care of themselves. Keep clients by doing the work, showing the numbers, and repeating what works across the niche.Want an objective read on your setup? Get a fast, data-driven checkup here: blitzmetrics.com/quickauditDennis Yu, Founder of BlitzMetricsFacebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuX/Twitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/#MarketingMechanic #LocalServiceSpotlight #DennisYu #HighRiseInfluence #LocalSEO #HomeServices #Agency #SEO #GoogleBusinessProfile #ContentStrategy #PPC #GoogleLSA #HVAC #LawnCare #Dentists

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    48 分
  • The Perfect Home Services Website
    2025/10/09

    In Episode 6 of the Marketing Mechanic, Dennis Yu lays out a plain-English blueprint for a high-performing home service website. He explains what domain rating really signals (power + relevance), why “link juice” dies as it gets more clicks away from the homepage, and how spammy city/service pages and rented links torpedo results. Dennis contrasts vanity metrics with what moves revenue and phones: strong entity homepages, clean internal linking, and pages built from real jobs and real customers.You’ll learn how to structure your site around geo × service, with location pages and service pages enriched by E-E-A-T—photos, videos, and stories pulled from your CRM/field app, Google Business Profile, and social. Dennis shows how to prioritize content based on actual revenue by city, answer People-Also-Ask questions to support core keywords, and avoid thin “mad-libs” pages and bot traffic schemes that trigger Helpful Content penalties.Dennis also walks through a practical workflow: start with WordPress, get to ~100 meaningful pages over a couple months, focus on the top five pages by traffic, calls, and revenue, and use analytics + call tracking to tie keywords to jobs. He clarifies the difference between homepage (entity facts) and about page (story), and why real internal links beat footer dumps. Finally, he addresses cost: the framework should be inexpensive; the real investment is organizing proof from your operations into helpful pages that rank and convert.If you’re tired of reports filled with DR, keywords, and charts that never translate to booked jobs, this episode gives you a field-tested plan to fix the site structure, raise relevance, and make every page earn its keep.Want an objective read on your setup? Get a fast, data-driven checkup here: blitzmetrics.com/quickauditDennis Yu, Founder of BlitzMetrics:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/#LocalServiceSpotlight #DennisYu #DigitalMarketing #HighRiseInfluence #LocalSEO #HomeServices #SEO #EEAT #GoogleBusinessProfile #WordPress #ContentStrategy #FieldService #MarketingMechanic #SmallBusinessMarketing #PPC #GoogleLSA

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    57 分
  • Own Your Name on Google
    2025/10/02

    In Episode 5 of The Marketing Mechanic, Dennis Yu explains how to take control of your name in search and earn a Google Knowledge Panel, even if others share your name. He shows why LinkedIn often dominates the top spot—leaving you with “rented” visibility—and why every entrepreneur, local service owner, or author needs an entity home: a personal brand site that becomes the authoritative source about who you are.Dennis breaks down exactly how to structure that site, starting with the homepage as the place for verifiable facts (your bio, career milestones, and key associations) and the About page as the place for stories, mission, and values. He warns against mixing personal bios into company /about pages, which confuses Google’s knowledge graph, and demonstrates how schema, tags, internal links, and consistent bios across all social profiles build trust. By linking everything back to your personal brand site instead of a link hub, you give search engines a clear signal of authority.The episode also covers query share and confidence scores—how Google weighs your presence against others with the same name, and why consistency across the web increases your odds of triggering a panel. Dennis shares how small ad spends on your strongest content (dollar-a-day) can grow branded searches, while podcasts, press, and associations with other credible people strengthen your entity. He then walks through the knowledge panel claim process, showing the evidence you need to provide and the common mistakes that lead to rejection.Building on earlier episodes—this session ties everything together into a repeatable process. If your search results are cluttered with strangers, scattered profiles, or just your company bio, this episode gives you the framework to build a true entity home, prove your authority with evidence, and secure your rightful spot as the clear result for your name.Dennis Yu, Founder of BlitzMetrics:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/#marketingmechanic #dennisyu #googleknowledgepanel #personaldevelopment #digitalsuccess #entrepreneurtips #localseomarketing #brandstrategy #knowledgegraph #seoeducation #marketingtips #digitalmarketingstrategy #personalbranding #entityseo #searchengineoptimization

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    44 分
  • How to Actually Measure SEO
    2025/09/25

    In Episode 4 of The Marketing Mechanic, Dennis Yu tackles the biggest mystery for home service businesses: figuring out what marketing is actually working. He breaks down traffic and conversion into a simple model—impressions, clicks, calls, and booked jobs—and shows how to trace revenue all the way back to its source. Instead of drowning in keyword reports and vanity metrics, Dennis explains how to separate branded from non-branded searches, calculate real ROI on SEO and PPC, and hold both agencies and operations accountable.The episode shows why most marketing reports are misleading, how agencies often take credit for calls you would have gotten anyway, and why the weekly scorecard is the only truth that matters. From cost-per-call math on Google LSA and Facebook ads to the hidden impact of Quality Score, Dennis illustrates how a small shift in landing page relevance or trust signals can slash cost per lead and double ROI. He uses real service examples—plumbers, landscapers, HVAC companies—to make the math tangible and prove why conversion beats chasing cheaper clicks every time.You’ll also see why marketing doesn’t end when the phone rings. Missed calls, slow dispatch, weak estimates, and underpricing can destroy ROI just as easily as bad ad campaigns. Dennis shares stories from companies doing $250M a year to illustrate how answering the phone, quoting same-day, and offering memberships or maintenance plans can turn marketing from a cost into a compounding asset.If you’ve been paying for “SEO” or “ads” without ever seeing a clear link to revenue, this episode gives you the framework to diagnose where the leaks really are. Watch now to see how traffic and conversion connect, how to calculate true ROI, and how to finally get a marketing report you can trust. And if you want an objective read on your own setup, head to blitzmetrics.com/quickaudit and get the numbers straight from your data.Dennis Yu, Founder of BlitzMetrics:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/


    #MeasureSEO #SEOMetrics #SEOTracking #DennisYu #MarketingMechanic #TrafficAndConversion #DigitalMarketingTips #HomeServiceMarketing #SEOExplained #MarketingROI #GoogleAdsTips #FacebookAdsTips #ConversionOptimization #MarketingStrategy2025 #OnlineMarketing

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    54 分
  • Content Strategy That Drives Sales
    2025/09/18

    In Episode 3 of The Marketing Mechanic, Dennis Yu introduces the Content Factory—a system that replaces the endless grind of content calendars with a process for producing evergreen, revenue-driving assets. Most local service businesses get stuck on the treadmill of holiday posts, seasonal campaigns, and AI-generated filler that disappears in the feed. Dennis reframes this approach, showing how to stop acting like a daily news publisher and start operating like a rockstar with a catalog of “greatest hits” that continue to perform long after they’re created.


    The Content Factory breaks down into five stages: plumbing, goals, content, amplification (dollar-a-day), and optimization. Together, these create a repeatable framework where tracking is in place, business objectives are clear, stories are organized into a topic wheel, proven pieces are amplified intelligently, and ongoing adjustments keep the machine running smoothly. Rather than guessing what content works or churning out disposable posts, you build trust through authentic stories, connect them back to your entity and local signals, and measure impact all the way to booked revenue.


    This episode also highlights why people choose service providers based on trust and shared values—not just technical specs or one-off promotions. By focusing on stories that resonate emotionally, whether it’s a technician helping a local family, a personal value tied to faith, or a community connection, your business establishes durable authority. When those stories are structured correctly and amplified with just a small spend, the algorithms do the heavy lifting, surfacing your best content to the right people and keeping it working over time.


    If you’ve been spending time and money on content calendars, daily posting, or SEO tactics that don’t show up in your own data, this episode is your reset. Dennis shows you how to trade disposable sandcastles for a library of evergreen proof, measured and optimized through the Content Factory process. Watch now, and if you’d like Dennis and his team to run a quick audit of your setup, head to: blitzmetrics.com/quickaudit/


    Dennis Yu, Founder of BlitzMetrics:

    Facebook: https://www.facebook.com/dennisyu/

    LinkedIn: https://www.linkedin.com/indennisyu

    Twitter: https://x.com/dennisyu

    BlitzMetrics: https://blitzmetrics.com/


    #contentfactory #contentstrategy #localbusinessmarketing #digitalmarketing #dennisyu #marketingmechanic #contentmarketing #topicwheel #videomarketing #socialmediamarketing

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    1 時間 5 分
  • The Secret Behind Local SEO
    2025/09/11

    In Episode 2 of The Marketing Mechanic, Dennis Yu explains the Geo-Vertical Grid—the simple way to see how your city signals (geo) and your industry relationships (vertical) intersect to prove you’re the real deal. Building on Episode 1’s Entity Grid, Dennis shows how your business, your people, your locations, your reviews, and your content all connect across platforms like Google Business Profile, Facebook, YouTube, LinkedIn, and more. When those connections line up across your city and your category, algorithms recognize authentic authority. When they don’t, even fancy metrics and paid links crumble.

    Dennis walks through real-world examples—Atlanta roofers, Miami pool builders, Phoenix garage doors—to show why legitimate local relationships outperform tricks every time. If you’re active in your trade, go to conferences, collaborate with peers in other cities, support neighborhood teams, leave real reviews for the businesses you actually use, and publish proof from the jobs you complete, you’re already generating the kind of trust signals that search engines can’t fake. The episode breaks down how to capture those interactions on your phone, repurpose them across your entity objects, and organize them so Google, ChatGPT, and social platforms read a consistent story: you’re a trusted provider in this city and this vertical.

    You’ll also see why old tactics like mass directory submissions, PBNs, CTR manipulation, and generic DR/DA chasing set off the lie-detector. Real companies have steady, human patterns—relationships that make sense in the neighborhood and within the trade. Spam leaves footprints that are easy to spot. Dennis explains how to aim your efforts like a crosshair at the intersection of where you operate and what you do, then zoom in further to dominate specific suburbs and service lines, such as commercial roofing in Buckhead or leak repair in Coral Gables.

    If you’ve been paying for “SEO” that can’t show real gains in your own data, this episode is your flashlight in a dark room. Watch now to learn how to build durable, compounding authority by turning real work and real relationships into signals that algorithms reward. And if you want Dennis to sanity-check your setup, head to blitzmetrics.com/quickaudit and get an objective readout of what’s working, what’s risky, and what to do next.

    Dennis Yu, Founder of BlitzMetrics:

    Facebook: https://www.facebook.com/dennisyu/

    LinkedIn: https://www.linkedin.com/in/dennisyu

    Twitter: https://x.com/dennisyu

    BlitzMetrics: https://blitzmetrics.com/

    #localseo #localseoexpert #localseotips #seoforsmallbusiness #digitalmarketing #localbusiness #homeservicebusness #homeservicesmarketing #homeservicemarketing #homeservices #homeservice #localbusinessmarketing #localbusinessseo #localbusinesstips #localbusinessgrowth #localbusinessowners

    Get your quick audit today: https://blitzmetrics.com/quickaudit/

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    38 分
  • How SEO Actually Works
    2025/09/04

    In this first episode of The Marketing Mechanic, former search-engine engineer Dennis Yu unpacks the structure behind the entire digital marketing ecosystem. From search engines and social platforms to AI tools, he shows how everything ties back to entities—people, businesses, and places—and the Knowledge Graph that connects them. These connections, not quick hacks or shiny tools, are what decide who gets found on Google, YouTube, TikTok, and even AI-powered answers.

    Whether you’re running a home-service business or just starting your marketing career, this episode explains why rankings come down to trust and proof: reviews, collaborations, content, and consistent signals across all your digital touchpoints. Dennis shares how to turn real-world reputation into long-term digital authority, how to repurpose content across platforms so it isn’t trapped in walled gardens, and why mastering these fundamentals will keep your marketing relevant for the next decade.

    Dennis Yu, Founder of BlitzMetrics:

    Facebook: https://www.facebook.com/dennisyu/

    LinkedIn: https://www.linkedin.com/in/dennisyu

    Twitter: https://x.com/dennisyu

    BlitzMetrics: https://blitzmetrics.com/

    #SEO #DigitalMarketing #Google #MarketingMechanic #DennisYu #KnowledgeGraph #LocalSEO #HomeServicesMarketing #HVACMarketing #AuthorityBuilding #ContentRepurposing #AISEO #SEOtips #SocialMediaMarketing #OnlineReputation

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    41 分