In Episode 7 of the Marketing Mechanic, Dennis Yu explains how agencies, training, and tools fit together for local service businesses. This session was filmed in Minnesota at Jack Wendt’s house during a working session with Jack Wendt, Dylan Haugen, and Grant Haugen, with Sam McLeod joining on Zoom.Dennis shows a simple playbook. Start with a clear vertical. Use proven steps so work gets done the right way. He points to Mo Money for lawn care, HVACGrowth.co for HVAC, and dentist training with Dr. Glenn Vo as examples of the “lighthouse” model. Training runs through High-Rise Influence and High-Rise Academy. The tools live inside Local Service Spotlight so audits, content, and pages get shipped without guesswork.The lesson is focus and proof. Deliver results first and sales take care of themselves. Keep clients by doing the work, showing the numbers, and repeating what works across the niche.Want an objective read on your setup? Get a fast, data-driven checkup here: blitzmetrics.com/quickauditDennis Yu, Founder of BlitzMetricsFacebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuX/Twitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/#MarketingMechanic #LocalServiceSpotlight #DennisYu #HighRiseInfluence #LocalSEO #HomeServices #Agency #SEO #GoogleBusinessProfile #ContentStrategy #PPC #GoogleLSA #HVAC #LawnCare #Dentists

In Episode 6 of the Marketing Mechanic, Dennis Yu lays out a plain-English blueprint for a high-performing home service website. He explains what domain rating really signals (power + relevance), why “link juice” dies as it gets more clicks away from the homepage, and how spammy city/service pages and rented links torpedo results. Dennis contrasts vanity metrics with what moves revenue and phones: strong entity homepages, clean internal linking, and pages built from real jobs and real customers.You’ll learn how to structure your site around geo × service, with location pages and service pages enriched by E-E-A-T—photos, videos, and stories pulled from your CRM/field app, Google Business Profile, and social. Dennis shows how to prioritize content based on actual revenue by city, answer People-Also-Ask questions to support core keywords, and avoid thin “mad-libs” pages and bot traffic schemes that trigger Helpful Content penalties.Dennis also walks through a practical workflow: start with WordPress, get to ~100 meaningful pages over a couple months, focus on the top five pages by traffic, calls, and revenue, and use analytics + call tracking to tie keywords to jobs. He clarifies the difference between homepage (entity facts) and about page (story), and why real internal links beat footer dumps. Finally, he addresses cost: the framework should be inexpensive; the real investment is organizing proof from your operations into helpful pages that rank and convert.If you’re tired of reports filled with DR, keywords, and charts that never translate to booked jobs, this episode gives you a field-tested plan to fix the site structure, raise relevance, and make every page earn its keep.Want an objective read on your setup? Get a fast, data-driven checkup here: blitzmetrics.com/quickauditDennis Yu, Founder of BlitzMetrics:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/#LocalServiceSpotlight #DennisYu #DigitalMarketing #HighRiseInfluence #LocalSEO #HomeServices #SEO #EEAT #GoogleBusinessProfile #WordPress #ContentStrategy #FieldService #MarketingMechanic #SmallBusinessMarketing #PPC #GoogleLSA

In Episode 5 of The Marketing Mechanic, Dennis Yu explains how to take control of your name in search and earn a Google Knowledge Panel, even if others share your name. He shows why LinkedIn often dominates the top spot—leaving you with “rented” visibility—and why every entrepreneur, local service owner, or author needs an entity home: a personal brand site that becomes the authoritative source about who you are.Dennis breaks down exactly how to structure that site, starting with the homepage as the place for verifiable facts (your bio, career milestones, and key associations) and the About page as the place for stories, mission, and values. He warns against mixing personal bios into company /about pages, which confuses Google’s knowledge graph, and demonstrates how schema, tags, internal links, and consistent bios across all social profiles build trust. By linking everything back to your personal brand site instead of a link hub, you give search engines a clear signal of authority.The episode also covers query share and confidence scores—how Google weighs your presence against others with the same name, and why consistency across the web increases your odds of triggering a panel. Dennis shares how small ad spends on your strongest content (dollar-a-day) can grow branded searches, while podcasts, press, and associations with other credible people strengthen your entity. He then walks through the knowledge panel claim process, showing the evidence you need to provide and the common mistakes that lead to rejection.Building on earlier episodes—this session ties everything together into a repeatable process. If your search results are cluttered with strangers, scattered profiles, or just your company bio, this episode gives you the framework to build a true entity home, prove your authority with evidence, and secure your rightful spot as the clear result for your name.Dennis Yu, Founder of BlitzMetrics:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/#marketingmechanic #dennisyu #googleknowledgepanel #personaldevelopment #digitalsuccess #entrepreneurtips #localseomarketing #brandstrategy #knowledgegraph #seoeducation #marketingtips #digitalmarketingstrategy #personalbranding #entityseo #searchengineoptimization