Today, I'm joined by THE LinkedIn expert, Louise Brogan. Please promise me that you will listen to this episode because I am telling you: LinkedIn is the most overlooked and underutilized option for you and there's GOLD in those hills. Truly.

I mean, let's just be honest, folks on LinkedIn have money to spend. So, why shouldn't they spending it on YOU. And, if you're thinking, you're a creative and there's no place for creatives on LI, you're wrong. And, she'll give you a specific case study of an artist who made a killing off of sharing her art on LinkedIn. From personal pages vs. company pages, to lead attraction tactics, to how often to post and what content works, to optimizing your profile, we cover it all here!

Also, this is the final episode of this short-lived podcast experiment for me. I am closing my business in order to accept a new VP, Marketing role with the podcast QUEEN: Amy Porterfield! It's a job of a lifetime, and I'm seizing it.

Thank you so much for your support for me over the years, and I do hope you'll remember that marketing is simply about attention, connection, and trust. It's not about the latest trends and quick hits. It's a long game built from the foundation of your brand. And, it should be FUN!

1. Not having a deep sense of your brand.
2. Not having a marketing plan.
3. Not measuring your efforts.
4. Not trying out new tactics.
5. Not being organized.

C'mon ... you know you're guilty of at least ONE of these. So, tune in to hear how you can tackle it starting today!

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Let me just tell you, in this episode of the podcast, you are going to hear from a brand MASTER on how to build a recognizable and successful brand ...from a MULTI-TALENTED writer on how to be a success passionpreneur ... from a HEART-CENTERED business owner on how to build a business and a life you love ... from a SMART and self-reflective woman evolving and broadening both her business and legacy.

This is a NOT-TO-BE-MISSED episode with my dear friend and powerhouse Simplified® Founder Emily Ley. I'm so lucky to call her my friend since 2016 upon the launch of her first book, "Grace Not Perfection."

I adore Emily for all that she is and all the goodness that she puts out into the world. Listen, learn, and fall in love ... promise you will.

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Have you ever considered a rebrand but chickened out for fear that it was just too much to tackle?

It CAN be a huge undertaking, for sure, but it doesn't have to be. If the time is right, I love a rebrand! I've guided many clients through it myself, an, in this epsidoe, I walk you through the most important aspects of a rebrand including

• How to know if your business is in need of/if it's time for a rebrand.
• What a rebrand can accomplish for you and your business.
• What THE most important aspect to consider when rebranding.
• How to create a timeline and checklist of all that you need to consider when changing your brand.

Plus, I share email marketing shifts and tips, and so much more.

** And, if you're considering a rebrand and want my help with it, you can schedule a call with me today here: https://calendly.com/beth-gebhard/free-30-min-consultation

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The Marketing Audit.

And listen, before you tune this out because you think this is a thing for big business, not for you ... I get that, but that's not true.

Let's say you're a solopreneur, maybe may find yourself at an inflection point where you may be wondering if you should hire, if you should invest in paid ads, if you should upgrade your website, etc … an audit would help you make an informed decision there.

Maybe you're a small team of 4, and you've been doing your thing and doing it well for the past 5 years, but it could be that you're on automatic pilot and it's time to shake things up.

Or, you could be a mid-sized business, a team of 30 generating millions and doing really well. You likely have a marketing director who's in control and doing his/her thing. But, if he/she is smart, they can recognize when it's time to take a big look under the hood. And, he/she will flag this to the executive team as a show of leadership and great responsibility.

Now that I've convinced you that this episode FOR you, in this I share what a marketing audit is, why it's relevant, when to do it, how to do it, and what outcomes you can expect.

And, if you're wanting one for YOUR business, schedule a call with me today here: https://calendly.com/beth-gebhard/free-30-min-consultation

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And, connect with me on LinkedIn or Instagram​

Q2 marks the beginning of warmth and summer travel planning ... it's Easter, Mother's Day, the End of the School Year, Father's Day, and more.

Btut, what else do business owners need to be aware of moving into Q2 of 2022?

I talk about Inflation and other specific marketing tactics to consider and more.

Listen in to find out:

-How to make the best quarterly plan (For Q2) and why you NEED one.

-Why making a quarterly plan is actually simpler than making an annual plan for your marketing strategy.

-The benefits of setting aside time to ensure you are mapping out key dates, messages, channels, and assets!

Grab your copy of my Q2 Planning Worksheet HERE!

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I'm not posting so much right now, but I DO have content on, and pay attention to the DMs here: Gebhard Strategy Instagram

And, you can find me on LinkedIn at Beth's LinkedIn.

To know her is to absolutely love her. To be her friend is a gift. To watch her in all of her badassery as the Owner & Creative Director of Sweetwater Floral is a front-row seat to brand and business-building from a pro. And, to laugh with her over her morning clinks is both an addiction and a joy.

Our friendship, one that came about in the most unique way (I share the story in our interview, by the way), is so dear to me. In just two years, we've cheered each other on/weathered the storms of a global pandemic, pregnancies, house moves, a divorce, and Instagram Reels. In other words, we've been through more than our fair share of life.

This interview is chock-full. In it, she shares:

• how she built the Sweetwater brand
• how she's navigating the Instagram algorithm changes
• her business & marketing philosophies
• her most annoying habit
• what keeps her up at night

AND ... she makes a BIG announcement, right here on my pod. Take a listen and enjoy!

You can (and should!) follow Kalin on Instagram @sweetwaterfloral

And sign up for her newsletter on her website: https://sweetwaterfloral.com/.

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If you loved this, then you'll reallly love my Badass Business Owner blog series. Check it out here: https://gebhardstrategy.com/blog/.

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Need some marketing help? Book a Call with Me

I'm not posting so much right now, but I DO have content on and pay attention to the DMs here: Gebhard Strategy Instagram

And, you can find me on LinkedIn at Beth's LinkedIn.

• "What the heck IS that?"
• "I don't have the time"
• "I just don't know what to say"
• "I have nothing important to share"
• "I'm a bad writer"
• "I don't want to record a video"
  "I'd blogging still a thing?"
• "I hired someone to handle my content, but they're just not getting it done right."

I hear you … I've been there myself many times! But, knowing that content strategy can produce 3x the number of leads that a paid search campaign can (and cost you 62% less!), it's worth it for us to try to get better at it (or, at the very least, hate it a bit less. Right?)

In this, I dig into to what I see are the top 3 problems that folks face when tackling content strategy, and I share some tips for ways to tackle each one!

And, if you want to take it a step further, be sure to check out my 5-part blog series ALL about content strategy (what it is, how to do it well, and how to measure it) here:

• Let's Tackle Content Strategy One Bite at a Time
• Stack the Odds In Your Favor with Your Content Strategy
• Knowing Your Brand is the Key to Your Content Strategy
• How to Measure Your Content's Performance
• How to Map, Organize, Bank, and Schedule Your Content

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Are you subscribed to my email newsletter? Join me! Newsletter Signup

Need some marketing help? Book a Call with Me

I'm not posting right now, but I DO have content on Instagram & I am paying attention to DMs: Gebhard Strategy Instagram

And, you can find me on LinkedIn at Beth's LinkedIn