To know her is to absolutely love her. To be her friend is a gift. To watch her in all of her badassery as the Owner & Creative Director of Sweetwater Floral is a front-row seat to brand and business-building from a pro. And, to laugh with her over her morning clinks is both an addiction and a joy.

Our friendship, one that came about in the most unique way (I share the story in our interview, by the way), is so dear to me. In just two years, we've cheered each other on/weathered the storms of a global pandemic, pregnancies, house moves, a divorce, and Instagram Reels. In other words, we've been through more than our fair share of life.

This interview is chock-full. In it, she shares:

• how she built the Sweetwater brand
• how she's navigating the Instagram algorithm changes
• her business & marketing philosophies
• her most annoying habit
• what keeps her up at night

AND ... she makes a BIG announcement, right here on my pod. Take a listen and enjoy!

You can (and should!) follow Kalin on Instagram @sweetwaterfloral

And sign up for her newsletter on her website: https://sweetwaterfloral.com/.

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If you loved this, then you'll reallly love my Badass Business Owner blog series. Check it out here: https://gebhardstrategy.com/blog/.

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