Content marketing is one of the most powerful tools at your disposal if you want to grow your business—but it’s also all too easy to make mistakes that hinder your success.

If your content isn’t getting the results you want, chances are you’re falling into at least one of these common traps.

In this episode, Nathan Gibson and Gabe Arnold are sharing why content marketing is important, how content marketing drives sales, and 5 mistakes to avoid when creating content.

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📌 Chat With Nathan Here: https://businessmarketingengine.com/contact-us/

00:00 Why Content Marketing Is Important for B2B and B2C

02:09 Common Content Marketing Mistakes

05:55 Quality Over Quantity in Content

10:03 The Importance of SEO

11:55 Crafting Effective Calls to Action

14:03 Analyzing Performance Metrics

16:47 The Simple Marketing Method

18:46 Client Success Stories and Feedback

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Resources That Can Make You More Money:

Get The Guide To Generating Your Own 7-Figure Sales Funnel: https://7figuremarketing.businessmarketingengine.com/

Subscribe To Our Marketing Newsletter: https://marketersblueprint.businessmarketingengine.com/

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If you’ve heard terms like—Generative AI, Performance Marketing, Influencer Marketing, Conversion Rate Optimization (CRO)—from your marketing team and you don’t feel empowered with market-driven truth, then there is a HUGE gap that needs to be addressed.

In this episode, Nathan Gibson and sales expert Monika Alvarez break down 3 simple marketing principles consumers respond to in every industry.

✅ Get 75% Off The Simple Marketing Method Course (Use Code: SUMMER75): https://bmesuccess.com/course-simple-marketing-method/

🎥 Watch More Podcasts Here: https://www.youtube.com/@businessmarketingengine/videos

📌 Chat With Nathan Here: https://businessmarketingengine.com/contact-us/

00:00 Navigating Marketing Jargon

03:02 Understanding Customer Needs

06:14 Building Trust Through Clear Communication

08:59 The Importance of Simplicity in Marketing

12:02 Making It Easy for Customers to Engage

14:57 Continuous Improvement and Client Success

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Resources That Can Make You More Money:

Get The Guide To Generating Your Own 7-Figure Sales Funnel: https://7figuremarketing.businessmarketingengine.com/

Subscribe To Our Marketing Newsletter: https://marketersblueprint.businessmarketingengine.com/

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Get More On Our Socials:

Facebook: @BusinessMarketingEngine

Instagram: @businessmarketingengine

LinkedIn: @BusinessMarketingEngine

Website: https://businessmarketingengine.com/

#digitalmarketing #marketing #marketingpodcast #entrepreneurship #smallbusiness #howto #salesobjections #sell #trends #sales #salesgrowth #leadership #marketingprinciples

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You don’t need to be flashy, pushy, or manipulative to get people excited about what you’re offering.

There’s a better way to sell—one that feels good and gets results.

In this episode, Nathan Gibson and Gabe Arnold break down sales horror stories and share their proven process for handling sales objections and closing deals with integrity.

🎥 Watch More Podcasts Here: https://www.youtube.com/@businessmarketingengine/videos

📌 Chat With Nathan Here: https://businessmarketingengine.com/contact-us/

00:00 The Fastest Way to Close a Deal

02:33 Horror Stories in Sales

08:59 Building Trust and Relationships

14:45 Serving Over Selling

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Resources That Can Make You More Money:

Get The Guide To Generating Your Own 7-Figure Sales Funnel: https://7figuremarketing.businessmarketingengine.com/

Subscribe To Our Marketing Newsletter: https://marketersblueprint.businessmarketingengine.com/

▬▬▬▬▬▬▬▬▬▬▬

Get More On Our Socials:

Facebook: @BusinessMarketingEngine

Instagram: @businessmarketingengine

LinkedIn: @BusinessMarketingEngine

Website: https://businessmarketingengine.com/

#digitalmarketing #marketing #marketingpodcast #entrepreneurship #smallbusiness #howto #salesobjections #sell #trends #sales #salesgrowth #leadership

Help support the show by visiting: https://businessmarketingengine.com/

Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/

Follow our Instagram: https://www.instagram.com/businessmarketingengine/