In this episode, Matt sits down with Miriam Schulman, professional artist, art business coach, host of the Inspiration Place podcast, and bestselling author of Artpreneur (HarperCollins). Miriam left Wall Street after 9/11 to build a six-figure art business and now teaches photographers, painters, and visual artists how to price their work, sell art online, attract collectors, and build a sustainable photography business without relying on social media. In this conversation we cover photography pricing strategies, how to sell prints at higher prices, the psychology behind luxury art buyers, why charm pricing kills photography sales, how photographers can find art collectors, the truth about Instagram engagement rates for artists, AI's impact on professional photography, and how to transition from hobbyist photographer to full-time professional.

So if you are learning how to make money as a photographer, how to price photography prints, or how to build a photography business in 2026, this episode delivers the frameworks Miriam uses with her six-figure photography and art coaching clients.

Other things we discussed:

• How to price photography prints using prestige pricing instead of charm pricing
• The belief triad every photographer needs to sell high-ticket prints
• Signal excavation: how photographers find their unique artistic voice
• How to build an email list as a photographer (and why it beats Instagram)
• The $40 champagne pricing study and what it means for photography sales
• AI and photography: why photographers face more risk than painters
• LinkedIn for photographers: the most underused platform for selling art
• How to use local press and PR to sell photography prints
• The five biggest mistakes photographers make when pricing their work
• How to identify a production problem vs a pricing problem in your photography business
• Why marketing matters most when you believe your photography matters
• The wishy-washy pricing mistake that loses photographers paid bookings
  
  

Find Miriam and everything she offers on her website:
https://www.schulmanart.com/
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Thank you for listening and for being a part of this incredible community. You can listen and watch full extended and ad-free episodes in my community - The MOOD Insiders - where I also share insights, photography tips and behind-the-scenes content on my channel as well as meet with the community on book club weekly events, special guest features, bonus content, open forum access, free resources and so much more.

The MOOD Insiders Community
https://www.mattjacob.co/insiders

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In this Moments of Mood episode of The MOOD Podcast, Matt returns after a road accident left him physically immobilised for several weeks, unable to photograph, travel, or work, and uses that enforced stillness to examine one of the quietest but most destructive reflexes in modern photography: the need for proof. What happens to your photography, and to you as a photographer, when the images you make never leave the hard drive? When the algorithm stops rewarding your work? When self-doubt creeps in because no one has seen the photograph yet?

Matt draws on a recent conversation with fellow photographer Pie Aerts, a decade-long meditation practice, and the uncomfortable weeks spent away from the camera, to ask whether photography is a destination we're trying to arrive at, or a pilgrimage we're already walking without realising it.

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Message me, leave a comment and join in the conversation!

Support the show

Thank you for listening and for being a part of this incredible community. You can listen and watch full extended and ad-free episodes in my community - The MOOD Insiders - where I also share insights, photography tips and behind-the-scenes content on my channel as well as meet with the community on book club weekly events, special guest features, bonus content, open forum access, free resources and so much more.

The MOOD Insiders Community
https://www.mattjacob.co/insiders

Learn with me
https://mattjacob.co/learn

My Newsletter
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Website:
https://themoodpodcast.com

Socials:
IG | X | TikTok | Threads | YouTube | @mattyj_ay

In this episode, Matt sits down with Magnum photographer Mark Power for a wide-ranging conversation about long-term documentary photography, creative process, and what it means to spend 14 years photographing America as a foreigner. Mark discusses the origins of his landmark five-volume series 'Good Morning, America', why he's drawn to photographing the ordinary and overlooked rather than the spectacular, and how a woman quietly crying at a Don McCullin exhibition changed the trajectory of his entire career. From nearly quitting photography to becoming one of the most respected members of Magnum Photos, Mark shares honest reflections on self-doubt, creative longevity, and the discipline of looking slowly in a fast world.

Other things we discussed:

• Why photography is more democratic than painting and what that means for artists today
• The moment Mark's father finally validated his career, just before his death
• How the Postcards from America project at Magnum evolved into a decade-long obsession
• Why Mark believes the most exciting subjects make the worst photographs
• His thoughts on the word "storytelling" and why he thinks it's lost all meaning
• The stillness and silence he deliberately pursues in every image
• Walking into a room of his heroes at Chico Review and expecting nobody to know his name
• Why he spends far more time looking at photographs than making them
• Editing and sequencing five books as a work in progress without knowing the ending
• What's next: photographing Brighton by bus pass and an ambitious new project in China

Message me, leave a comment and join in the conversation!

Support the show

Thank you for listening and for being a part of this incredible community. You can listen and watch full extended and ad-free episodes in my community - The MOOD Insiders - where I also share insights, photography tips and behind-the-scenes content on my channel as well as meet with the community on book club weekly events, special guest features, bonus content, open forum access, free resources and so much more.

The MOOD Insiders Community
https://www.mattjacob.co/insiders

Learn with me
https://mattjacob.co/learn

My Newsletter
https://www.mattjacob.co/archive

Website:
https://themoodpodcast.com

Socials:
IG | X | TikTok | Threads | YouTube | @mattyj_ay