With the deadline fast approaching to submit for MM+M’s Best Places to Work program, we wanted to bring on a leader with experience fostering the best workplaces in healthcare.

That leader is Michele Ehler, the head of talent at UCB. This summer, UCB was recognized as one of Axios’ Top Workplaces in Atlanta.

In this conversation, Ehler offers advice for healthcare companies and medical marketing agencies seeking to create the best workplaces.

Reminder: all Best Places to Work survey responses must be finalized and submitted by September 11 at 11:59 p.m. ET. No extensions will be granted.

MM+M will publish the full results of its Best Places to Work report in the November-December issue of the magazine.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Heading into Labor Day weekend, we’ve got a jumbo-packed two-fer episode, with both conversations centering around the number four.

First up is an interview with CMI Media Group CEO and 2026 MM+M Woman of Distinction honoree Susan Dorfman as she previews the fourth edition of the CMI Agility conference in Philadelphia.

Held on Monday, September 14, Agility serves as the Agency 100 honoree’s opportunity to urge the healthcare industry to move beyond simply focusing on "patient journey" and embrace more human-centered care.

Susan is also joined by Mick Ebeling, founder of Not Impossible Labs, who is returning as a keynote speaker for the thought leadership summit. Ebeling is an out of the box thinker with a style that challenges many medical marketing conventions.

I think you’ll really enjoy hearing from him in conjunction with Susan’s updates on the WPP subsidiary as it heads into the final quarter of 2026.

And in lieu of our Trends segment, we’re joined by Chris Fox, VP of marketing at Cleveland Diagnostics.

Chris is on to discuss the return of the company’s PSA on PSA campaign for Prostate Cancer Awareness Month, why it’s critical to keep dismantling long-held stigmas surrounding prostate cancer care and survivorship, as well as how much that Novartis Super Bowl ad helped advance the cause of PSA screening.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Digital advertising has reached a tipping point in healthcare, but the movement of dollars tells only part of the story. Join Emily Welker as she explores how changing audience behavior, AI and personalization are influencing the next generation of healthcare marketing. Drawing from the latest MM+M and Inmar Healthcare Marketers Trend Report, this conversation looks at how leading brands are creating more relevant experiences, making smarter marketing decisions and measuring success in more meaningful ways.

Evolution focus: A forward-looking discussion on how healthcare marketing is evolving as audience expectations, technology and measurement continue to change.

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.