Discover why AI shouldn’t be your “final answer” machine—and how it can actually help you learn faster—in this episode of The Lucky Orange Show.We’re joined by Kristian Jönsson, Demand Gen Manager at Creative Force and Dreem.ai, to break down three rules for using AI to test faster in ecommerce: using AI as an option generator instead of a magic solution, shortening the feedback loop between idea and insight, and documenting what works so every experiment makes the next one smarter.Kristian walks through how ecommerce teams are using AI to spin up testable variants of creatives and pages in minutes, where brands go wrong by over-trusting AI outputs, and how to redesign your process so “faster” actually means better decisions—not just more noise. We also dig into simple ways to tighten your learning loop using on-site behavior, content performance and conversion metrics, and how to turn winning tests into reusable rules for your brand.Whether you own CRO, run paid campaigns, or just want your AI tools to drive real lift instead of vanity experiments, this episode gives you concrete ways to bring sharper testing back to your desk.Tune in to get smarter about how you test.Check out Creative Force: https://www.creativeforce.io/Check out Dreem.ai: https://dreem.ai/Connect with Kristian Jönsson: https://www.linkedin.com/in/kristian-j%C3%B8nsson-b415a983/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel and hit the notification bell so you don’t miss any episodes.....#cro #ecommerce #abtesting #experimentation #conversionrateoptimization #martech #ai #ecommercemarketing #luckyorange #podcast

Discover why backward-looking forecasts keep breaking—and how “live demand” planning changes the game—in this episode of The Lucky Orange Show.We’re joined by Mike Le, co-founder of Conative AI, who helps retail and ecommerce teams move beyond “last year +10%” and build real-time demand signals that actually match how customers behave today.Mike breaks down what goes wrong when teams rely on trend lines and spreadsheets, how data latency and silos create stockouts and overstock, and the simple inputs you can use right now—on-site behavior, promo calendars, channel spend, lead times—to make smarter calls sooner. We also dig into how agentic AI can turn live signals into practical next steps for marketers and operators: smarter POs, tighter merchandising, fewer wasted dollars, and happier customers.Whether you own forecast meetings, manage channel budgets, or just want fewer “we’re out” moments, this episode gives you a clearer path from noisy data to confident decisions.Tune in to get sharper about planning.Check out Conative: https://www.conative.ai/Connect with Mike Le: https://www.linkedin.com/in/mikelecbi/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel and hit the notification bell so you don’t miss any episodes.....#forecasting #demandplanning #ecommerce #martech #revops #inventorymanagement #retail #ai #luckyorange #podcast

Discover how tech debt could be quietly stalling your growth in this episode of The Lucky Orange Show.We’re joined by Syed Hussain, founder of Leadpulse.io, who helps companies modernize their web infrastructure and build headless, scalable systems that unlock performance across every team.Syed explains what tech debt really is, how it impacts far more than just engineering, and why many teams are making infrastructure decisions today that will cost them down the road.We also dive into how headless architecture supports faster omnichannel experiences, and why building your own first-party visitor activity system is critical for marketers trying to connect fragmented customer journeys.Whether you're a growth-focused marketer, RevOps leader, or just tired of broken reporting and bloated tools, this episode delivers clear insight into what’s slowing you down—and what to do about it.Tune in now to get smarter about your stack.Connect with Syed: / syedazharhussain1 Connect with Sean: / seanmccarthy3 Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel and hit the notification bell so you don't miss any episodes.....#techdebt #headlesscms #luckyorange #martech #revops #websiteoptimization #b2bmarketing #podcast